Developing Your Personal Brand


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We see companies create and maintain a brand for themselves all the time by consistently sending the same message. However, we often forget that in order to land that new client, job, etc we are first going to need to apply that same practice to market ourselves. This presentation covers how to develop your "personal brand vision statement" that serves as the platform for your online (and offline) voice.

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  • Companies brand themselves by consistently sending the same messageAs individuals we have to apply those same practice to market ourselves discuss the importance of personal branding and how to develop your "personal brand vision statement" that serves as the platform for your online (and offline) voice.
  • We provide strategic public relations with a focusOn content development, media relations and social media
  • No such thing as “off the clock”Perception is often times realityTake a look at the reflections sheet that I’ve given you and I encourage you to think about the questions on this sheetPeople always remember me for…… STORY
  • This is the SUPREME focus of your personal brand…So how exactly do you do that?
  • The first step to brand you is knowing who you are! Connect those dots to your strength & talentsKnow your core values (ethics you will not compromise) & build a persona philosophy around them.Developing a personal philosphy will help you stay true to yourself, maintain focues & attract others that resonate your philosophyDiscover your unique quality, polish it up, be proud of your distinction and stand out in a crowd
  • Really use these key points to focusPeople that have their hands in everything really don’t do anythingMemorable – short & concise “Polish to Publish”
  • Your brand vision statement will change based on your audience (ex Stella & Dot)This doesn’t have to be measurable, quantifiable; it’s meant to be conversationalAnyone have one they want to share?
  • When you are “marketing” yourself it’s important to use your key messages over and over again in your website, on blog, promotional materials, etcThat leads us into your online presence
  • Your online presence is open to the publicWhat do you think of when I say OprahGhandiWhat about when I say Tiger Woods
  • Your personal style of dress counts, but so does the style and packaging of your brandDo your business card reflect your identity – do people know what you are about by looking at your card or are they left wondering?Your party animal picture on facebook or even your email address can hurt you
  • Your personal brand is your checks & balancesYour vision is your foundationYour social media profiles, website, blogs, etc all speak for you even if you aren’t It’s important to monitor and maintain your presence
  • How many of you have “googled” yourself?Have you set up google alerts on yourself?Do you realize SEO now pulls from your social media channels
  • Your vision should empower youIt should package you up so you can have a clear road map and you aren’t “being all things to all people” Don’t think of it as buttoning you up – this instead will allow you to open doors and opportunities
  • Establish ingenious connectionsThe power of intention – is well, powerfulDevelop real relationships and position yourself in circles you aim to be associated with.Be strategic with a specific goal in mind of what you want as a result
  • Your brand is your foundation – everything should come from thisYour content is your key messagesThe communication channels; don’t become a missing person in cyber space. If twitter or facebook isn’t for you look for other spaces for an online resume, like a linkedin profile – a professional networking site – be sure to maintain your presence.
  • Gary vey-ner-chuckYoung entrepreneur with lemondae stands and baseball cardsPulled into family liquor businessRealized collecting rare wine was like baseball cardsTransformed himself into a wine expert and repositioned the liquor company; revenue from $4 million to $60 million
  • Lobstermen in Maine saw and opportunity to use social media and create an online presence to Bringing the consumer closer to the dock Allows them to sell direct so that we as lobsterman earn a premium and effectively preserve the traditional working waterfront.
  • Practice brand consistency to the point where your brand becomes familiar and continuously grow itSpeaking, writing, entertaining, engaging and promoting are all imperative to preventing your brand becoming ‘has-been’Master the art of communicating your brand that creates that buzz that gets results that harness the longevity in the brand you builtThere is no one size fits all, that’s the beautyRe-evaluation is essential to retaining your competitive edge…yes, I know, it never stops
  • Developing Your Personal Brand

    1. 1. Developing Your Personal Brand<br />
    2. 2. About<br />Privately held public relations firm<br />Founded in June 2008 in Appleton, Wis.<br />Opened office in Boston’s North Shore Feb. 2011<br />Samantha Dennis, President<br />
    3. 3. Our company approach<br />Work hard<br />Have fun<br />Be the best <br />…all while wearing red shoes<br />
    4. 4. What we do <br />Social Media training and implementation<br />Media relations (local, regional and national)<br />Internal communications<br />Media training <br />Crisis communication management<br />Content development<br />Image management<br />Community relations<br />
    5. 5. We share your story through<br />Traditional Media<br />Social Media<br />Pitches<br />Media alerts<br />Media relations<br />News releases<br />Internal communications<br />Editorial placements<br />Blogs<br />Social networking: Facebook, LinkedIn<br />Microblogs: Twitter<br />Photo sharing: Flickr<br />Video sharing: YouTube<br />Social media news releases<br />Blogger relations<br />
    6. 6. We share your story with<br />Your Employees<br />Media<br />Customers<br />Public<br />Bloggers<br />Social Media Influencer<br />
    7. 7. Personal Branding<br />
    8. 8. Personal Branding<br />Who are you?<br />Where are you going?<br />Create a personal brand vision statement that serves as the platform for your online (and offline) voice<br />Flickr photo by By jeri leandera<br />
    9. 9. What is your personal brand vision? <br />What do you stand for?<br />What is your expert positioning?<br />How do others perceive you?<br />
    10. 10. Personal Brand Statement<br />In order to build a very high profile personal brand, you need what is called a personal brand statement. It is a statement of positioning and targeting. In order to be remarkable and the one called upon for opportunities, you need to be the best at something to a certain group of people. There are billions of people in the world and of course there will always be competition in your field, maybe even some that are more talented or have stronger networks than you. In order to survive and thrive in the digital world, you have to choose a topic and master it.<br />
    11. 11. Discover Your BrandDot by Dot<br />Know who YOU are<br />Know your core values – ethical measures<br />What do you offer that can bring yourbusiness client to the next level?<br />What’s your individual service?<br />11<br />
    12. 12. And remember to…<br />List your attributes<br />Choose an audience<br />Be honest<br />Make it memorable<br />Source: Brand Yourself, Bethany Stringer<br />
    13. 13. Personal Brand Vision Statement Example<br />“To be the most passionately referred agent in the Real Estate industry, while striving to provide my clients with the optimum service they deserve.”<br /> -Amber Whisenhunt<br />
    14. 14. My Personal Brand Vision Statement<br />“To be the best in public relations while having fun and always pushing the envelope for myself, employees and clients. To use communications to make the world a better place.”<br />-Samantha Dennis, Red Shoes PR<br />
    15. 15. Online Presence<br />
    16. 16. How NOT to brand yourself online(or anywhere for that matter!)<br />16<br />
    17. 17. Presentation IS Everything!<br />Identifying a “look and feel” to your brand is just as important as knowing what you can do<br />Personal style of dress<br />Style & packaging of your brand<br />Does your business card reflect your identity?<br />What do your social media profiles say about you?<br />
    18. 18. Online Presence<br />18<br />According to a Career Builder survey in 2009, forty-five percent of employers use social media sites like Facebook, MySpace, Twitter, and LinkedIn to screen job applicants. <br />“Google is your first résumé,” Rick Gillis, job search expert<br />When you post online you are posting in ink … not pencil<br />Rule of thumb: Don’t post anything you wouldn’t want your grandmother seeing<br />
    19. 19. ”The Internet makes information available. Google makes information accessible.”<br />- Hal Varian, Chief Economist at Google<br />
    20. 20. How to Brand Yourself Online<br />“Writing content that is valuable to the people you want to attract is a little easier when you’re passionate about the topic. Another case when value comes through is expert knowledge.”<br /> -Valeria Maltoni, Conversation Age<br />20<br />
    21. 21. Your In-Person Branding<br />Once you have your personal brand figured out, how can you “live” it out through:<br />Community involvement<br />Your business<br />Networking<br />Social Media<br />Friends & Family<br />
    22. 22. When Branding Yourself Online<br />Create a feeling of involvement<br />Be honest<br />Provide value and prove that value<br />Establish authority<br />Build on the desire to belong<br />Create a sense of urgency<br />Source: Valeria Maltoni, Conversation Age<br />
    23. 23. Tell the world who you are…with purpose<br />
    24. 24. Personal Branding Examples<br />
    25. 25. Personal Branding Examples<br />
    26. 26. @SamanthaRSPR Branding<br />Look at my twitter avatar/bio/stream<br />Blog posts about PR<br />Red Shoes only does PR<br />Speaking engagements about PR<br />26<br />
    27. 27. Today’s Key Take-Aways<br />Take the time to WRITE your personal vision branding statement<br />It takes TIME to build online/in-person presence<br />You need to be CONSISTENT<br />Show PERSONALITY and engage; do not talk at others<br />Make sure EVERYTHING (your look, attitude, writing style, creativity) are all founded on your personal brand<br />You need to find that channels that WORK FOR YOU and where your audience can find you<br />REVISIT your personal brand vision from time to time, things change and make sure your vision reflects those change<br />
    28. 28. Write your personal brand statement!<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />_________________________________________________<br />
    29. 29. Contact me for more information<br />Red Shoes PR<br />3 Fair Street<br />Gloucester, MA 01930<br />Samantha Dennis -<br />978.381.3101<br /><br /><br /><br />