BA 1000


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BA 1000

  1. 2. What is marketing? <ul><li>“ The process by which companies create value for customers and build strong customer relationship in order to capture value from customers in return.” (p. 5) </li></ul><ul><li>Marketing concept: “…achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.” (p. 10) </li></ul><ul><li>Quotes from Kotler and Armstrong (2008), Principles of Marketing, 12 th ed. New Jersey: Prentice-Hall: </li></ul>
  2. 3. Marketing Mix <ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Personal selling </li></ul></ul><ul><ul><li>Direct marketing </li></ul></ul><ul><ul><li>Publicity/public relations </li></ul></ul><ul><ul><li>Promotions </li></ul></ul>
  3. 4. MARKETING FACULTY <ul><li>Name </li></ul><ul><li>Research Publications/Interest </li></ul><ul><li>Dr. Amy Moore </li></ul><ul><li>Dr. Wayne Roberts </li></ul><ul><li>Market Research </li></ul><ul><li>Pedagogy, Assessment </li></ul><ul><li>Branding, E-Commerce </li></ul>
  4. 5. Top 10 Degrees in Demand
  5. 6. Marketing <ul><li>Money Magazine says marketing research is one of the top 10 jobs in America. </li></ul><ul><li>Money , May 2006, page 99 </li></ul>
  6. 7. Marketing <ul><li>Career Opportunities </li></ul><ul><li>Sales </li></ul><ul><li>Customer Relations </li></ul><ul><li>Advertising </li></ul><ul><li>Purchasing/Procurement </li></ul><ul><li>Retail and Service Marketing </li></ul><ul><li>Banking </li></ul><ul><li>Brand Management </li></ul><ul><li>Market Research </li></ul><ul><li>Sales Management </li></ul><ul><li>International Marketing </li></ul><ul><li>Entrepreneurship </li></ul>
  7. 8. Marketing Job Opportunities <ul><li>-Marketing manager </li></ul><ul><li>-Consumer or market analyst </li></ul><ul><li>-Purchasing agent/buyer </li></ul><ul><li>-Marketing research </li></ul><ul><li>-Packaging specialists </li></ul><ul><li>-Product/brand manager </li></ul><ul><li>-Product planner </li></ul><ul><li>-Distribution channel management </li></ul><ul><li>-Logistics </li></ul><ul><li>-Retailing </li></ul><ul><li>-Wholesaling </li></ul><ul><li>-Personal selling </li></ul><ul><li>-Customer service </li></ul><ul><li>-Advertising </li></ul><ul><li>-Sales promotion opportunities </li></ul><ul><li>-Pricing opportunities </li></ul><ul><li>-Credit management opportunities </li></ul><ul><li>-International marketing opportunities </li></ul><ul><li>-Customer relations/consumer affairs opportunities </li></ul><ul><li>-Entrepreneurship </li></ul>
  8. 9. Some Career Paths and Salary Ranges
  9. 10. MARKETING What can I do with this degree? SALES Industrial Sales Consumer Product Sales Financial Services Sales Services Sales Advertising Sales CUSTOMER RELATIONS Customer Service PURCHASING/PROCUREMENT AREAS EMPLOYERS Profit and nonprofit organizations Product and service organizations Manufacturers Financial Companies Insurance companies Print and electronic media Consulting firms Businesses providing products or services to the public or to other organizations Government organizations Large companies Educational institutions Hospitals STRATEGIES Obtain experience through intern-ships or sales jobs. Must be highly motivated and well organized. Proven leadership abilities. Develop a strong commitment to customer satisfaction. Must work well under pressure and be comfortable in a competitive environment. Obtain part-time or summer experience. Develop problem solving skills, sell-confidence, assertiveness, empathy, and stamina. Develop strong leadership and public speaking skills. Excellent written and verbal communicational skills. Obtain excellent written and oral communication skills. Strong computer skills. Supplement program with courses in logistics and purchasing.
  10. 11. RETAIL Buying Store Management BANKING Commercial Lending Branch Management Operations BRAND MANAGEMENT AREAS EMPLOYERS Department stores Specialty stores Super retailers Commercial banks Credit unions Savings and loan associations Savings banks Consumer goods Some service providers Some industrial goods STRATEGIES Obtain retail experience through summer, part-time, or internship positions. Present a consistent, pleasant, and service-oriented image to customers. Develop leadership ability and customer service skills. Demonstrate ability to work well under stressful conditions and as part of a team. Gain knowledge of the process of merchandise flow, an overview of signing, pricing, and presentation, and the ability to plan, organize, and lead. Develop ability to communicate in a concise manner. Be prepared to start as a trainee before advancing to other positions. Develop sales skills and good analytical skills. Take courses in accounting and finance. Obtain a part-time employment or an internship position in a bank. Develop strong interpersonal and communication skills in order to work well with a diverse clientele. MBA required for most positions related to investment banking. Results orientation and creativity are desired. Develop strong interpersonal, communication, and analytical skills. Obtain a broad background in advertising, research, consumer behavior, and strategy. Plan on pursuing an MBA for most brand management, consulting, and research opportunities.
  11. 12. MARKET RESEARCH AREAS EMPLOYERS Large corporations Marketing research firms Public institutions concerning health, education, and transportation Management consulting firms STRATEGIES Develop good interpersonal skills and effective communication skills, bother verbal and written. Good analytical and problem solving skills are critical. Preparation in statistics, mathematics, and behavioral science is required. Plan on obtaining an advanced degree in business or statistics. <ul><li>GENERAL INFORMATION </li></ul><ul><li>Most entry-level positions for marketing majors reside in sales. </li></ul><ul><li>Many marketing majors seek positions in advertising, public relations, sports management, and entertainment. Such positions are difficult to obtain and require breaking in at the bottom level. Seek internships in these fields even if unpaid. </li></ul><ul><li>Gain as much relevant experience as possible through internships or summer and part-time positions. </li></ul><ul><li>Join the American Marketing Association student chapter and/or DEX and seek leadership roles. </li></ul><ul><li>Develop excellent communication skills and the ability to work well with others. </li></ul><ul><li>Engage in personal networking to increase job possibilities. </li></ul><ul><li>Marketing is good preparation for graduate study in Business. An MBA can open greater opportunities, particularly in areas of brand management and market research. </li></ul>
  12. 13. Marketing courses offered in the School of Business: <ul><li>Course Number : </li></ul><ul><li>Course Title : </li></ul><ul><li>MKTG 3010 – Req. </li></ul><ul><li>MKTG 3030 – Req. </li></ul><ul><li>MKTG 3400 </li></ul><ul><li>MKTG 3900 </li></ul><ul><li>MKTG 3930 </li></ul><ul><li>MKTG 4030 – Req. </li></ul><ul><li>MKTG 4100 – Req. </li></ul><ul><li>MKTG 4930 </li></ul><ul><li>MKTG 4890 </li></ul><ul><li>Marketing Principles </li></ul><ul><li>Buyer Behavior </li></ul><ul><li>International Marketing </li></ul><ul><li>Product & Service Dist. </li></ul><ul><li>Promotion </li></ul><ul><li>Marketing Management </li></ul><ul><li>Market Research & Strategy </li></ul><ul><li>Sales Management </li></ul><ul><li>Marketing Internship </li></ul>
  13. 14. <ul><li>Developing Future Leaders in </li></ul><ul><li>Marketing, Management & Entrepreneurship </li></ul>
  14. 15. Internship Opportunities <ul><li>Schwan’s </li></ul><ul><li>Sherwin Williams </li></ul><ul><li>Disney </li></ul><ul><li>Living Scriptures </li></ul><ul><li>2Brothers Communications </li></ul><ul><li>Cherry Creek Radio </li></ul><ul><li>Target Corp. </li></ul><ul><li>Many Others!! </li></ul>
  15. 16. Study Abroad Opportunities <ul><li>Canada Mexico </li></ul><ul><li>Switzerland Germany </li></ul><ul><li>France Austria </li></ul><ul><li>Sweden Ireland </li></ul><ul><li>Hong Kong China </li></ul><ul><li>Australia Malaysia </li></ul><ul><li>Classes are taught in English </li></ul><ul><li>Students in Poitiers, France </li></ul>
  16. 17. Interesting Websites <ul><li>American Marketing Associations ( ) </li></ul><ul><li>Society for Competitive Intelligence Professionals ( </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  17. 18. <ul><li> </li></ul>
  18. 19. Who Hires Marketing Majors? <ul><li>Employers: </li></ul><ul><li>Strategies: </li></ul><ul><li>Profit and nonprofit orgs. </li></ul><ul><li>Product and service orgs. </li></ul><ul><li>Manufacturers </li></ul><ul><li>Financial companies </li></ul><ul><li>Insurance companies </li></ul><ul><li>Broadcast and print media </li></ul><ul><li>Consulting firms </li></ul><ul><li>Government </li></ul><ul><li>Education </li></ul><ul><li>Hire yourself – create a company </li></ul><ul><li>Gain exp. through internships </li></ul><ul><li>Be motivated and organized </li></ul><ul><li>Develop leadership skills </li></ul><ul><li>Focus: customer satisfaction </li></ul><ul><li>Work well under pressure and competition </li></ul><ul><li>Be a problem-solver </li></ul><ul><li>Good written and oral skills </li></ul><ul><li>Good computer skills </li></ul>