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Social Media made easy for Small Businesses

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This presentation gives insight to a focused, clever, delight-ing way to reach your customers and supporters online.
This presentation was written for Runway Digital Social Media workshops in June 2013 and July 2014.

Published in: Business, Technology
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Social Media made easy for Small Businesses

  1. 1. Easy Social Media for you! Facebook, Instagram, LinkedIn, Google+, Twitter…
  2. 2. Many different Social Media sites. What to focus on? What is important? Today ~ ...how to find info that attracts new clients & informs current clients …setting your objectives …clever tools and websites that will save you time ...your questions!
  3. 3. Take a moment: What do you want to achieve online? Jot down your goals… more customers? save your clients’ time? give them clever recipes / tips / suggestions for wellbeing and healthy living? inform them of other businesses’ related services? have a great online profile? attract more relevant wellbeing contacts to learn from? …once you’ve done that start an action list for today’s session!
  4. 4. How to do Social Media well... Delight. Do things that have people feel …interested, fascinated, happy, …and support their need. Give people experiences, or talk about the experiences they can have. Focus. Be realistic with the time you have. Get others’ involved to help post. Be Clever. Know where your customers are and how many you seek. Keep looking for them. Know who their influencers are. Keep contacting them.
  5. 5. http://www.apple.com/designed-by-apple/
  6. 6. Homework: get inspired by others. http://Pinterest.com/RunwayDigital/great-digital- lift-off/ or shorter version: http://bit.ly/16kNOwp
  7. 7. Delight Do things that have people feel …interested, fascinated, happy, …and support their need. Give people experiences, or talk about the experiences they can have. What do you want to have people feel? You have a fabulous business story to share. What parts of your story are you yet to share / could you share?
  8. 8. Great Example of Delight and Starting a Facebook page kudos to Karlie of Bali Buddies who created these with BodyCycle
  9. 9. Know where your customers are. Instagram or LinkedIn could be relevant alternatives to Facebook. Are they on Forums? LinkedIn Groups?
  10. 10. Who do want to reach? Who are they? What do they do? What sites are they on? Where do they hang out? What technology do they use? What style do they engage with (style of words, style of content - video, happy images, etc)?
  11. 11. Influencers Who is of interest to your clients that you can promote? Who influences the people you wish to reach? Who is in the local area that you can call/meet/email to organise cross-promotion on social media sites? Are there relevant high profile people, bloggers who can promote your services? Where are they & how can you reach them?
  12. 12. Focus. Setup your smartphone to publish on the fly. Be realistic with the time you have. Get others’ involved to help post. Use your iPhone timer to keep you on track with the time you have. Use automation to complement spontaneous content - e.g. Facebook scheduled post & Buffer App. Set up metrics - how much are you spending to attract a customer - measure, monitor, review, learn, adjust, report, repeat.
  13. 13. How to do Social Media well… Be Clever. Find people - where are they? in cafes? Know how many you seek - what are the numbers and milestones/dates you're aiming for? 1,000 village Work with an expert to setup Facebook advertising to get greatest impact. Do all of the brochures, business cards, newsletters, posters integrate? Look great online. Type your name (and then your business name) into Google and see what you look like. Is it professional and aligned to your business.
  14. 14. Be Clever. Test, explore, find your own best time to post.
  15. 15. Be Clever. LinkedIn - Personal Profile Profile setup Professional photo Catchy headline Connect with your network - Rapportive (especially after events) + upload emails Notifications settings - receive emails that are important Keywords in title and descriptions - relevant words to who you want to attract Regular interesting content Engage with your connections - recommendations, comments, Follow interesting groups
  16. 16. What will you Do? Update your action list.
  17. 17. “Whoah there partner!” Check your action list is prioritised and not too long.
  18. 18. How to do Social Media well... Delight. Do things that have people feel …interested, fascinated, happy, …and support their need. Give people experiences, or talk about the experiences they can have. Focus. Be realistic with the time you have. Get others’ involved to help post. Be Clever. Know where your customers are and how many you seek. Keep looking for them. Know who their influencers are. Keep contacting them.
  19. 19. What questions do you have? LinkedIn, Your Blog, Twitter, Instagram, Facebook, Pinterest, YouTube…
  20. 20. Social Media Bootcamp • 1 day of working together • Set up/review Facebook, Instagram and Twitter accounts and go through the functionality of each them • A session on Facebook advertising • Gathering great content and ways to continually find great content • Planning a month’s worth of posts • Develop a social media plan that includes paid advertising, competitions, linking in with other business • Scheduling posts • Creating a social media "checklist" • Taking interesting pictures and how to quickly add text, filters, join pictures etc • An audit on any existing social media platforms with recommendations. 2 hour Social Media review and planning session • Prior to the meeting your social media channels will be reviewed • During the session we will discuss any advised changes to be made • Content planning for future posts • Facebook advertising overview • Ways to be seen and gather followers for free • Tips and tricks on preparing great content Engage. Learn. Connect. RunwayDigital.com

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