Aim to be Famous 
Knowledge 
Sharing: 
Social 
Networking 
www.samanthabell.com.au
Samantha Bell 
Business and Internet Consultant 
Advancing business and innovation 
through internet technologies and 
lev...
Objectives 
• Give you insight to Social 
Media … 
• What is the fuss all 
about? 
• Why is it of interest to 
you and you...
Structure 
1. Internet & 
Business 
trends 
2. Action 
Planning & 
Opportunities 
3. Tips & Review
Social Media’s potential 
role in a business 
PR, Brand, 
Product 
Development 
Customer 
Service & 
Business 
Operations ...
The market 
The average age of a social media user is 37 years old 
Twitter 39 LinkedIn 44 Facebook 38 
1.3 million Austra...
Obama 
Branding, PR 
• Drove the 
hype – 
people got 
information 
they ‘pulled’ 
for & created 
their own 
“Transformed 
...
Changing Communication 
Gains to Optus: 
• Customer service 
channel, customers: 
• Ask questions 
• Make account 
changes...
Online 
Word of Mouth 
9
Database Innovation 
New databases capture rich people data, combined with 
smarter search technology: 
• LinkedIn increas...
Social recruitment in Organisations 
73 percent of 
employers use 
online social 
media sites in 
recruiting 
People tap t...
Personal branding 
Individuals develop personal 
brands easily & quickly 
• Professional background on 
Linkedin 
• Though...
Beyond the resume: tech-enabled 
personal branding 
• Increasing number of 
applications display 
people’s talents (user-f...
The internet and mobiles 
are evolving business
Everyone has more information 
on people 
• The search for people 
(past, present and 
future) is more fluid and 
easier. ...
Korn Ferry
Korn Ferry 
Visit Korn Ferry at http://www.kornferry.com/
Executives’ Learning & 
Development 
“…within 15 years CEOs will 
need to know the 
ins and outs of 
new media, 
social ne...
Aquent 
Visit Aquent at: http://www.aquent.com.
Aquent: doing it well 
• Hong Kong Office role: 9 meaningful candidates 
• Efficiency: 1 tweet = minutes vs hours of 
sear...
Tips 
“Take it seriously. Invest the time. 
It can be used trivially 
(and then so can a telephone) 
It can be incredibly ...
How can you best utilise this 
opportunity? 
1. Action 
Planning 
What actions? 
Who will do 
them? 
2. 
Opportunities 
fo...
How can you best utilise this 
opportunity? Thought Provokers: 
• Objectives? 
• Potential innovations? 
• Your clients an...
A few tips
Tips for YOU 
Twitter 
1. Go to www.search.twitter.com 
Enter one or two words and see what people are saying. 
For exampl...
Tips for YOU 
LinkedIn Profile 
1. Set up an account 
www.linkedin.com 
2. Start by including basic 
information in your p...
Tips for Your Organisation 
1. Establish objectives – Aim to be famous and use this new medium well. Innovate. 
2. Trainin...
Thank you for your time 
This presentation was brought to you by Samantha Bell 
www.samanthabell.com.au 
Global trends res...
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Social media in executive search presentation

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A presentation prepared for Executive Search professionals in Australia to provide insight to current business and internet trends as well as the gains from utilising social media. It includes business examples, simple tips and tools for you and your organisation. Please reference www.samanthabell.com.au or the link to this presentation should you be using it in yours! And leave me a comment for the work involved in preparing and sharing...

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  • The Australian Twitter statistics in this presentation are from Tim Bull (@timbull or @tribalytic) in Melbourne who's doing great work and presenting it via the Tribalytic blog - here's the link: http://blog.tribalytic.com/how-engaged-are-australian-twitter-users/
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Social media in executive search presentation

  1. 1. Aim to be Famous Knowledge Sharing: Social Networking www.samanthabell.com.au
  2. 2. Samantha Bell Business and Internet Consultant Advancing business and innovation through internet technologies and leveraging world trends. Background: Consulted to and worked in over 30 companies in Finance, Education, Health, Retail, Media, Not for Profit 13 years online Business Strategy and Planning Project and Change Manager Organisation Development
  3. 3. Objectives • Give you insight to Social Media … • What is the fuss all about? • Why is it of interest to you and your business? • Inspire you to learn more • Have you establish the next steps for your organisation
  4. 4. Structure 1. Internet & Business trends 2. Action Planning & Opportunities 3. Tips & Review
  5. 5. Social Media’s potential role in a business PR, Brand, Product Development Customer Service & Business Operations efficiency Recruitment Attracting Customers Learning & Development Culture Staff Strategy IT Retention & Engagement
  6. 6. The market The average age of a social media user is 37 years old Twitter 39 LinkedIn 44 Facebook 38 1.3 million Australians on LinkedIn 1 Million Australians on Twitter (2.5 Million accounts)
  7. 7. Obama Branding, PR • Drove the hype – people got information they ‘pulled’ for & created their own “Transformed Politics” • Over 115k followers: 23x McCain’s • More tweets than news channels • 67% funds raised online 4,980,714
  8. 8. Changing Communication Gains to Optus: • Customer service channel, customers: • Ask questions • Make account changes • Customer retention & increased revenue • Branding, PR, Product development: • Leader of industry – Bigpond and others • Possible product enhancements Visit Optus at http://twitter.com/optus
  9. 9. Online Word of Mouth 9
  10. 10. Database Innovation New databases capture rich people data, combined with smarter search technology: • LinkedIn increasingly sophisticated • Brave New Talent (UK): professionals to employers
  11. 11. Social recruitment in Organisations 73 percent of employers use online social media sites in recruiting People tap their networks, passing through trust barriers 49,501 14,878
  12. 12. Personal branding Individuals develop personal brands easily & quickly • Professional background on Linkedin • Thought leadership on Twitter, Facebook and blogs 12
  13. 13. Beyond the resume: tech-enabled personal branding • Increasing number of applications display people’s talents (user-friendly so more people use them to build their brands) • Linkedin niche services – e.g. Behance • Attach your portfolio onto LinkedIn profile • For creative professionals (now) • Future: other industries?
  14. 14. The internet and mobiles are evolving business
  15. 15. Everyone has more information on people • The search for people (past, present and future) is more fluid and easier. • Specific niches, groups have formed & are forming – locally, internationally across all demographics • Quick, effective searching: How? • Tapping into high quality experts e.g. Health 2.0 • Taking part See what Edward Harran has to say via http://twitter.com/edwardharran
  16. 16. Korn Ferry
  17. 17. Korn Ferry Visit Korn Ferry at http://www.kornferry.com/
  18. 18. Executives’ Learning & Development “…within 15 years CEOs will need to know the ins and outs of new media, social network technologies and social communities before they get the job.” “CEOs should write their own blogs …C-level executives …blog four to eight times per year” Forrester Research Chief Executive Officer, April, 2010
  19. 19. Aquent Visit Aquent at: http://www.aquent.com.
  20. 20. Aquent: doing it well • Hong Kong Office role: 9 meaningful candidates • Efficiency: 1 tweet = minutes vs hours of searching • Cost saving - $20k on potential advertisement • Event - customer sales • HR • Recruiting people – all have his read blog • Found trainers and experts via Internet • PR & Branding • CEO publicity + word of mouth • Thought leadership. Blog republished in recruitment magazine • Relevant audience for searching: 1 year
  21. 21. Tips “Take it seriously. Invest the time. It can be used trivially (and then so can a telephone) It can be incredibly powerful, incredibly influential Traditional media will become less of a focus. Online Word of Mouth increasingly important Tip for CEO's is get to understand it yourself. Use it yourself.” Visit the Savage Truth at: http://gregsavage.com.au/
  22. 22. How can you best utilise this opportunity? 1. Action Planning What actions? Who will do them? 2. Opportunities for our organisation Blue Ocean Strategy? 3. Benefits and challenges for our organisation from Social Media
  23. 23. How can you best utilise this opportunity? Thought Provokers: • Objectives? • Potential innovations? • Your clients and candidates: what technology and sites are they using? What do they seek? • Using quick search as a differentiator in business (“Leading Researchers”) • What sort of value add’s can you provide utilising online for your clients? Thought leadership? • Supporting your clients: educating them on Social Media? • Your Organisation looking good online: • website, blog, Facebook page, Twitter account(s), LinkedIn company page, iPhone application? • Individuals’ profiles • What information can you provide that shows you as a leading organisation? How do you create great information? • Efficiency of Search • Online networks - knowing ‘the’ networks to tap into; developing your own networks / getting involved • Learn smart online searching techniques 1. Action Planning What actions? Who will do them? 2. Opportunities for our organisation Blue Ocean Strategy? 3. Benefits and challenges for our organisation from Social Media
  24. 24. A few tips
  25. 25. Tips for YOU Twitter 1. Go to www.search.twitter.com Enter one or two words and see what people are saying. For example, your: city/town or company name or industry name or hobby 2. Set up your account – shorter name better 3. Start using + get training + learn from experts • Follow interesting people – find them via google search with “twitter name” in search • Use a Twitter application like Tweetdeck for easy reading • Easy Twitter terminology: People’s names start with @ (e.g. @BarackObama) RT is ‘retweet’ (like forwarding an email) http:// is a website
  26. 26. Tips for YOU LinkedIn Profile 1. Set up an account www.linkedin.com 2. Start by including basic information in your profile and a photo 3. Add your previous roles 4. Link with your database / list of client & candidate email addresses via LinkedIn importer (then LinkedIn can recommend other contacts) LinkedIn Searching 1. Be specific, use advanced search – the link next to the search bar on the header of the website 2. Use “AND” “NOT” “OR” in your search
  27. 27. Tips for Your Organisation 1. Establish objectives – Aim to be famous and use this new medium well. Innovate. 2. Training & Strategy: work with key people internally to set objectives, plan, resourcing and measures • Inventory: what content do you already have; who is currently using Twitter 3. Do • Establish efficient Twitter infrastructure – regularity, ease, follower attraction, content gathering plan • Have people use it – start their understanding ASAP • LinkedIn – company profile with rich key words • Twitter account(s) 4. Review, learn what works, promote success and evolve
  28. 28. Thank you for your time This presentation was brought to you by Samantha Bell www.samanthabell.com.au Global trends research enriched by Edward Harran http://edwardharran.posterous.com/ Services: Social Media Strategy Training Implementation Project Management + Coaching Tailored Business Content Public Speaking Australian Twitter Statistics are from the Tribalytic blog. All websites referenced are bookmarked on Delicious. @samanthabell1

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