The Advantages of Pay Per ClickPay per click advertising is one of the most popular and effective forms of online advertising today. Aside from beingaccessible and easy to use, it offers marketers many advantages that make their job a loteasier while yielding amazing results. To fully appreciate pay per click advertising, onewould have to experience it to get a hands-on feel and taste of just how powerful it can be.
What is Pay Per Click?Pay per click is an online form of advertisingwherein the marketer or advertiser only pays for each time the ad is clicked.The whole objective of pay per click is to lead the user to your company’s website whereyou can engage them with engaging content and calls to action.
With Google, marketers typically bid on keywords that are most relevant to theirmarket. Whenever these keywords are typed during a search, your pay per click ad thenappears in the search engine. Google usually charges a fixed rate per click, rather than implement a bidding system.
Cost and TargetingFor starters, pay per click advertising is much cheaper than other forms of traditional andonline advertising. In the short term, you paymuch less as people are still discovering yourwebsite. Only when traffic to your website hasincreased through word of mouth should you reconfigure your pay per click settings so as not to pay for more click than is necessary.
Secondly, pay per click allows for refined targeting, which basically means you can narrow down your search by refining yourtarget audience. This might be through age or geographic location. By making the appropriate adjustments, you only pay for meaningful clicks by people who you havedeemed likely to make a purchase based on your parameters.
Testing and Reinforcing Third, pay per click allows you to test anyideas you might have before your product or service even exists. It enables you to createan ad and get an idea of how popular it is by the number of clicks it receives. This obviously provides a much more affordable method of testing than a focus group discussion or simply taking a risk without testing would entail.
Last but not least, pay per click advertising works great as a reinforcement tool forwell-established companies. Given that youare already ranking high in all of the searchengines, adding a pay per click ad to the mix will ensure that your company maintains that top position in the listings, so thatpeople continue to see it and click on it. In a way, it does work as an online sustaining advertising campaign.
Let Pay Per Click Work for YouDon’t waste any more time. To improve your chances of ranking high with the searchengines, take a crack at starting your own payper click campaign today. It’s easy to use and if you don’t have time, you can always hire a qualified professional to do it for you.