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How Google Adwords Can Help you Boost your Business


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Adwords optimisation should always be methodical and consistently applied to your Adwords account. Google Adwords is as easy or as complex as you want it to be. The more you learn about Adwords the less help you will require solving relatively easy problems.

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How Google Adwords Can Help you Boost your Business

  1. 1. Google Adwords HelpNeed Google Adwords Help?
  2. 2. Google Adwords is as easy or as complex as youwant it to be. The more you learn about Adwords theless help you will require solving relatively easyproblems. There are dedicated Adwords forumsavailable with 100’s knowledgeable Adwords individualsalways able to pint you in the right direction.
  3. 3. You will only get out of your Adwordsaccount what you are willing to put in.Find Your Ideal Customers was founded by JaysonRodda, whose direct hands on experience surpasses10,000 hours in helping solve every imaginableproblem with Adwords accounts.
  4. 4. If you do require help with Adwords feel freeto contact our professional Adwords team. We areable to provide feedback to specific Adwordsproblems. We also suggest you subscribe to our blogwhich includes useful tips and tricks for those of youthat want to continue managing Adwords accountsyourself.
  5. 5. Complimentary GoogleAdwords reviewOne saying is true, you don’t know what you don’tknow. Whether you have been managing your ownAdwords account or it is managed by anotherAdwords agency there is no harm in having a fresh setof eyes review what is in place.
  6. 6. Find Your Ideal Customers Google Adwordsreview includes:Find Your Ideal Customers remains selective on whowe work with, we also understand that unless we candeliver value above and beyond the management feesfor our services, we will not take you on as a client.
  7. 7. Find Your Ideal Customers Google Adwordsreview includes:• Alignment of spend towards profit drivers of your business• Measures of success – are they correctly defined• Wastage estimates• Missed opportunity & budget potential• Performance per device• Performance per geographic location• Assessments on whether the economics of Adwords work for your businesscompared with other industries• Adwords performance benchmarked via Google analytics – if setup• Achievable Performance targets – If Find Your Ideal Customers managed youraccount
  8. 8. There is no obligation after having anAdwords review, we will simply present the factsbased on our extensive experience. As a specialistAdwords Agency, we pride ourselves on fixing themistakes other Adwords companies make.
  9. 9. Comprehensive Adwords OptimisationAdwords optimisation should always be methodical and consistentlyapplied to your Adwords account. At a basic level Adwordsoptimisation should include:•Correct match types are used for keywords•Cost per click is optimised for available budget•Cost per click is optimal for various devices based on performance•Quality scores of highest spending keywords are monitored• Meaningful measurements of success that are important to yourbusiness are implemented
  10. 10. Find Your Ideal customers include handyAdwords tip & tricks & specific Adwords help topicsas part of our blog. Please subscribe to our blog forhandy reminders to areas that you should be awareof.
  11. 11. Adwords analysis & AdviceAll Adwords analysis and Adwords advice must be inthe context of your business. Applying generalaverages across online marketing statistics lacksrelevance to your business and your circumstances. Itis widely discussed that average website conversionrates are between the ranges of 1-2%. Applying thisprinciple to most Adwords campaigns it wouldindicate it is difficult to make money from Adwords.
  12. 12. The reality is that in the analysis we haveconducted across many Adwords accounts it thatconversion performance can be as high as 20-25%.When looking at these types of conversion rates,sharp Adwords managers are able to utilise GoogleAdwords for clients as a license to print money.
  13. 13. The best advice we provide our clients withare the facts that are informative.These facts includes:• market size• level of competition• estimated search volumes that can be achievedand for what cost• target conversion rates required to achieve success
  14. 14. Give us a Call: 1300 76 00 84or visit us is no one size fits all. Your needs are verydifferent, often quite different to your majorcompetitors. Please feel free to contact us for acomplimentary review and analysis of the metricsrequired to achieve success for your business.