Social Media Networking is a new technology that has transformed the lives of lots of people. The study will look at benefits such as the fact that social media have facilitated communications and made the world smaller. People use social media to update others on the happenings despite the distance involved or place. People also get information and news from the social media regardless of place. Posting pictures has become easier with social media technology, with some people finding no need for the physical albums to keep their pictures. However, the social media technology has been used to spread falsehoods, as well as hateful and defamatory messages. Similarly, social media takes too much time that may be used to be with friends and family, work, study, and carry out other important tasks. Because of these pros and cons, social media can be viewed as a double-edged weapon.
The research position influences all the other elements. Every research has a theoretical or conceptual lens through which the phenomenon that is being investigated is viewed. The methods consist of the systematic ways of getting and analyzing research data.
A research design plays the role of ensuring that the evidence that is available makes it possible for the researcher to answer the initial question as unequivocally as possible. Obtaining pertinent evidence involves determining the form of evidence required to respond to the research question, to evaluate a program, to test a theory, or to accurately depict a phenomenon. The research design does not address a logistical problem but a logical problem. The work plan derives from this plan. Furthermore, in research, the issues of design of questions, data collection method (e.g. observation, questionnaire, document analysis), and sampling are all auxiliary to the issues of the evidence that need to be collected. There are many times that research designs are considered to be similar with quantitative and qualitative research methods. All research designs can be categorized as either longitudinal or cross-sectional. These categorizations are related to the manner in which time is incorporated in the research. Generally, cross-sectional research looks into the phenomenon of interest within a very short or single time frame. This design does not try to observe change over time. Conversely, longitudinal research particularly tries to capture the manner in which things develop and change by collecting data over a number of time points.
Depending on the manner in which knowledge of the world is acquired and the view taken of the world, the researcher can develop a notion of disparate philosophical positions. There are various ways in which these positions can be expressed, but two endpoints may be identified: the interpretative researcher and the positivist researcher. The positivist researcher considers reality to be objective. In other words, the world is seen as external to the researcher. The researcher seeks to understand the reality through research. the interpretative researcher considers reality to be socially constructed. Reality is not ‘out there’ or objective, but is there as multiple intersubjective, local realities composed from objective and subjective meanings.
Qualitative methods include structured or loosely structured interviews, focus groups, and participant observation. Quantitative methods accentuate objective measurements and the mathematical, numerical, or statistical analysis of data collected using questionnaires, surveys, polls, or by manipulating preexistent statistical data using computational methods. Structured questionnaires contain formal questions in a pre-arranged order. All the respondents answer these questions, and these help the researcher gather facts or evidence.
1000 people of different genders, ethnicity, age, and education level were provided with the questionnaires to fill. These people were requested through various platforms including Whatsapp, Facebook, Twitter, Instagram, LinkdIn and Email referral. Out of 1200 people who took the survey,1000 people have completed it. All the questions in the survey were mandatory. Therefore, The 200 respondents that did not complete the questionnaire were discarded from the study. A total of 793 females and 207 males took part in the survey.
In terms of ethnicity, there were 309 Asian participants, 683 Middle Eastern participants, 4 African participants, 2 American participants, 1 Australian participant, and 1 European participant.
10 participants were aged less than ten, 221 aged between 16 and 25, 404 between 26 and 35, 282 between 36 and 50, and 83 above 50 years.
33 participants had less than a high school education, 167 were high school graduates, 599 were bachelor’s degree graduates, and 201 had a postgraduate degree.
The respondents were required to state what their top priority was while using smart devices. The respondents were required to respond to questions on the frequency of social media use, how they used social media, how they spent their time when not accessing social media, and how they communicated with people under one roof or place. The participants were asked about the right age to introduce children to social media. They were asked whether social media and online communication strengthened their relationships with family and friends. They were asked if the social media technology helped them remain in touch and connected with people. The other question was whether social media helped the participants in strengthening their personality. The respondents were asked whether the social media technology made them more comfortable when they were behind the screen or anonymous. There were also asked the question of whether they felt that social media compromised their privacy. They were asked whether they feared that the data they posted on social media might be stolen and used to harm their reputation. There was the question of whether social media increased the exposure of respondents to cyber bullying. The respondents were also asked whether social media distracted them from studying or working. There was a question of whether the participants felt that social media had more cons than pros for children. Finally, the participants were asked whether social media gave them the freedom to stalk people. .
With regards to the number of hours spent on social media daily, 175 respondents said they spend less than 2 hours, 363 spent 2 to 5 hours, 257 spent more than five hours, and 6 said they did not use social media.
When asked about the most appropriate age to introduce children to social media, 10 respondents said below 5 years, 50 said between 6 and 10 years, 272 said between 11 and 13 years, and 469 said they did not think it was appropriate and safe to introduce children to using social media.
374 respondents agreed that social Media and online communication strengthened their relationships with family and friends, with 123 strongly agreeing and 164 choosing not to respond, and a total of 60 respondents disagreeing. A total of 497 participants felt that the social media technology enhanced communication and relationships with family and friends. A total of 649 people agreed that social media helped them to stay in touch and connected with people, with 17 people disagreeing and 55 choosing not to take a side. 226 respondents agreed that social media helped in strengthening their personality, with 216 people disagreeing and 279 people opting not to respond to the question. 150 people agreed that they were more comfortable when they were behind the screen or anonymous, with 384 people disagreeing and 187 choosing not to take a side. 333 people agreed that social media compromised their privacy, with 178 disagreeing and 210 taking a neutral stand. 323 agreed that they felt that the data they posted on social media might be stolen and used to harm their reputation, with 210 people disagreeing and 188 choosing not to agree or disagree. Regarding the question of whether the respondents felt that social media increased their chances to cyber bullying, 229 agreed, 265 disagreed, and 227 respondents were neutral. On whether social media distracted the respondents from studying or working, 450 agreed, 138 disagreed, and 133 chose a neutral stand. 609 respondents agreed that social media had more cons than pros for children, with 30 disagreeing and 82 neither agreeing nor disagreeing. When asked whether social media gave the respondents the freedom to stalk people, 274 people agreed, 257 people disagreed, and 190 people neither agreed not disagreed.
In terms of the respondents’ top priority while using their smart devices, 584 has assigned socializing (contacted family and friends using social networking sites and apps) as their first priority, with 156 and 61 people assigning it the second and third priority respectively. 159 people assigned the first priority to using social media to getting information (political news, health information, government or service info), with 424 and 218 assigning it the second and third priorities respectively. 58 people assigned career and commerce (looking/applying for a job, making or receiving payments, buying products online or taking online class) the first priority of using social media, with 221 and 522 assigning it the second and third priority in that order.
When asked what they felt free to share on social media sites and apps, 255 respondents said they freely shared personal videos and photos, 348 shared public photos and videos, 291 shared personal thoughts or information or status, 135 shared physical location, 103 shared current and future plans, 440 shared general information and general quotes, and 377 shared social events with others. According to the survey, not many young people use social media to conduct business or advance their careers. Social media provide the platform to have fun because the youth can express themselves through their postings. The students did not relate social networks use to educational related actions and responsibilities. Students experienced Facebook as a means of socialization rather than for educational purposes. They perceived Facebook as a way to ease their integration into the university community by being informed about the university’s activities and having the ability to communicate with fellow students. Social media use exposes users to risks of cyber bullying, online predators, online crime, and identity theft. There is a possibility of opening fake accounts and using them to bully or badger others without the real identity being discovered.
When asked about the means of communication with people under the same roof or place, 429 simply talked to each other, 72 used social media to communicate, and 300 said it depended on whether the person or people were around or far away. Social media should not be used as an excuse to escape real interactions with friends and family. No one should be too busy to study, work, or engage in other important tasks that improve life. It is absurd that there were those who said they used social media to communicate with people under one roof. This could be understandable if one has a separate room or desk wherein he or she makes money. Social media can be a sure way to communicate with employers or employees, but there is a need to meet physically on a number of occasions to ensure that everyone is doing well physically and otherwise.
When asked what they did if they did not have access to social media, 211 of the respondents chose to sleep, 136 work out, 468 gather with family or friends, 140 go for shopping, 382 relax, 279 do some work, 235 read or write, and 75 do nothing until they are able to access social media again. Many people use social media to simply escape the realities of the world. For instance, there are those people who said they could not do anything else when they could not have access to social media.
Social Media can enhance Learning:
In the academic world, social media promotes open access knowledge and provide multiple opportunities for collaboration. Social networking sites make it possible for learners to have more interactive communication with their far or near friends or peers. The social networking sites are good as they enable learners to study their lessons, center upon getting the necessary information, ameliorate their knowledge, and facilitate getting new information.
Social Media are Ubiquitous:
Social media can be accessed anyplace. Governments across the globe have used social media to pursue their own objectives. Social media have been considered to be important tools that promote electronic democracy. Some revolutions in the past have been made possible by tweets and Facebook posts and subsequent comments.
Social Media can help in Business and Careers:
People are also using social media sites for their businesses. Like Facebook, LinkedIn and Twitter are being used a business platform by many bloggers and other business men. Facebook is advantageous because more people are using it than any other social networking site, allowing users to further extend their social networks. The benefits of LinkedIn are that it is designed specifically for professional networking, and users have more control over the information posted. The open access of Twitter allows a user to communicate with hundreds of followers at a time for either personal or professional use. However, Twitter does not have as many users as Facebook. If people can know how to use the social media, they can benefit greatly in their careers and business.
E-Marketing through Social Media:
Social media offer an excellent opportunity for companies to market themselves more than they can do with email marketing, internet marketing, and web design. Efficacious social media marketing can heighten the loyalty of customers. Social media enables organizations to target messages and build reputation and brand through tools like blogs, MySpace, Facebook, LinkedIn, and Twitter.
Social Media strengthens Communication
Social media allow for change in the organizational culture through building up the openness and involvement of employees; allow for improving the internal communication of the whole company, due to shared access to catalogues, databases, information services, and so on. Social media build a good image of the management and ensure good communication between management and employees, provide good connections between the departments, create a free flow of knowledge and experiences as well as ease of testing new innovations, and increase the attractiveness of the company in the eyes of the young generation of workers.
Social Media & Students Life: One of the disadvantages of the social media is the lack of social development due to addiction. Social media often distracts students from the most important academic tasks. Social media may make students lazy and, therefore, impede their physical development. Finally, social media presents issues related to security, privacy, and intellectual property.
Privacy Issues with Social Media: Social media has several disadvantages including the fact that the technology may aggravate the risks that individuals do not cognize where their data are stored and what is being done with those data. It might result in uncontrollability of personal files and data, as well as in transparency. This is seen in the perceived risks and fears of the participants who were surveyed regarding the worst disadvantages of social media websites.
Social Media and Parenting: There are many parents who do not understand the risks that face their children who use social media. Sometimes, parents do not know what the children are doing with the technology. Issues like ‘sexting,’ where children and adolescents talk about sexual things or even send inappropriate pictures attached to text messages, are all behaviors parents need to monitor. Cyber bullying has become an escalating problem for teens who are able to anonymously post comments, pictures, and even movies about other teens.
Lack of Emotional Connection: The quality of a conversation using social media is awful because you cannot sense the emotion or enthusiasm from the other person. It makes you wonder if they actually mean what they say.
Health Problems: Excessive time spent on social networks causes some individuals to experience withdrawal symptoms. They retreat from actual interaction with fellow humans and assume a virtual persona. Common signs are anxiety, distress, boredom and loneliness.
Social networking sites are an important tool that makes it easy for people to remain in touch with their family and friends. All that is needed is an internet-enabled device and internet to communicate with people in different cultures and locations. It is possible to like international pages that provide information relating to what is happening in different parts of the globe. Organizations that conduct business online can use social media to attract people to their website and turn them into customers. It is possible for different professionals to connect using social media like LinkedIn and benefit from available jobs. While there are numerous benefits of using social media, there is a need to understand the risks as well. Social media users need to be vigilant when they are giving personal or private information because of risks like fraud and identity theft. There are people who use the social media to harass others, an act referred to as cyber bullying. While there are many risks of using social media, the technology has changed the lives of so many people. There are people who have been reunited with long-lost friends. There are others who have saved themselves or their property when they obtain information about chaos or disasters in specific locations. To a great extent, social media have improved the lives of their users.
Technology is a double edged weapon
TECHNOLOGY IS A DOUBLE-EDGED WEAPON
A Project Report on Social Media
To examine the advantages and disadvantages of
social networking sites.
Methodology comprises several elements that in
actuality combine together in multifarious ways. It
is imperative to separate the elements into three
• The research position or design
• Conceptual or theoretical lens
• The methods
Research Position or design is more than just a
work plan, which provides details of what has to
be done so that the project is completed in a
When choosing the research approach, the
researcher should reflect on his or her position in
terms of the fundamental issues of epistemology
and ontology, or what is known as the
There are two types of Methodologies, Qualitative
and Quantitative Methods
The research method used for this study is survey,
while the data collection tool is the structured
Respondents by Gender
American, 2 European, 1
Respondents by Ethnicity
Asian Middle Eastern African American European
Less than 10,
16 - 25, 221
26 - 35, 404
36 - 50, 282
Above 50, 83
Respondents by Age
Less than 10 16 - 25 26 - 35 36 - 50 Above 50
Respondents by Education Level
Less than High
• What is the top priority while using smart devices?
• How people spend time when not accessing social media?
• What is the right age to introduce children to social media?
• Does social media strengthen relationships with family and fiends?
• Does social media technology help to connect with people?
• Does social media help to strengthen personality?
• Does social media compromise people privacy?
• Does social media increase the exposure to cyber bullying?
• Does social media distract people from studying or working?
• Does social media have more cons than pros for children?
• Does media give people freedom to stalk other people.
Less than 2 hrs. ,
2 - 5 hrs., 363
More than 5
Don't use Social
Time spent on Social Media
Less than 2 hrs. 2 - 5 hrs. More than 5 hrs. Don't use Social Media
Below 5 Yrs., 10 btw 6 - 10, 50
btw 11 - 13, 272
Right Age to introduce Children to Social Media
Below 5 Yrs. btw 6 - 10 btw 11 - 13 Against introducing Children to Social Media
Respondents Priority while using smart devices
socializing (contacted family and
friends using social networking
sites and apps)
getting information (political
news, health information,
government or service info)
career and commerce
(looking/applying for a job,
making or receiving payments,
buying products online or taking
1 2 3
What respondents feel free to share on Social Media
the person is
around or far
How respondents communicate with eachother
Talking Using Social Media Depends whether the person is around or far away
What people do if they don’t have access to social media
Pros of Social Media
• Social Media can enhance Learning
• Social Media are Ubiquitous
• Social Media can help in Business and Careers
• E-Marketing through Social Media
• Social Media strengthens Communication
Cons of Social Media
• Social Media & Students Life
• Privacy Issues with Social Media
• Social Media and Parenting
• Lack of Emotional Connection
• Health Problems
• Social Media enhances interpersonal relations
• Best for International Information Gathering
• Best for e-marketing and e-business
• Provides a platform for Job Searching
• Friends and Family Re-union
• Risks like Fraud and Identity Theft
• Cyber bullying