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Create better advertising projects through video marketing


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Create better advertising projects through video marketing

  1. 1. Create Better Advertising ProjectsThrough Video Marketingby imjetred | on February 27, 2013
  2. 2. Used properly, video marketing can be avery effective way of marketing yourproducts“Whileyou might haveheard of video marketing, youmay yet beunclear asto what it entails. Simply put, itiscreating videosthat promoteand build yourbusinesspresence. Used properly, it can beaveryeffectiveway of marketing your products.”In this article, you will learn a few of the basics.
  3. 3. Make a video detailing how to utilize yourproduct correctly• This will help resolve any problems your currentcustomers have, and it will also encourage newcustomers to purchase your products because theyknow that you will answer their questions.Create solid content• If you want your videos to go viral, it’s vital that youcreate solid content. The equipment you use to shoot thevideo does not determine how many will view it. Peoplewill watch and share a video as long as the content isexcellent. A good camera won’t hurt, though.
  4. 4. Make more videos• If you make more videos, the better it is for you. Posting new videosall the time will draw people to your site to see what new stuff youput up. As you cover more topics, you’ll attract a wider audience.Make positive videos• Try making a positive video. It is easier to get involved and connectwith the content if it makes you feel good about life and people, ingeneral. It doesn’t matter what product or service you’re selling,always make sure your videos give off positive vibes.• To help make your visitors feel better, approach them withopenness and honesty.Video: “Dawn of the Vampire Slayers…”Play Now
  5. 5. Don’t choose to auto-play the video• On your site, don’t choose to auto-play the video. Makesure that your target audience actually wants to viewyour video instead of forcing it on them. The Internet canbe viewed in several places, and they might not be in alocation where sound is acceptable.• Allow users the opportunity to play your video at theirconvenience.Get attention in the first 10 seconds• Within 10 seconds you have to catch the attention of theviewer. Once hooked, you’ll be sure that they’ll watch therest of the video in full. How do you get their attention?This depends on your target audience and your videotopic.
  6. 6. Tell customers to ask questions• Video marketing gives you a way to be more personalwith your customers. Ask customers to email you withquestions about what you offer, or questions aboutindustry topics, and answer the questions you like best ina weekly video. Send out some sample products to thechosen questions.Provide a solution• Use your video to provide a solution for a dilemma thatmany people have. When all is said and done, yourvideo should provide the answers to questions thatpeople are already asking. Be sure to ask them to sharethe video with other people who may be interested.
  7. 7. Choose good and well-thought out titles• Choose good and well-thought out titles when starting to use videomarketing. A powerful and relevant title will draw viewers to yourvideos. This is what makes them more interested in the topic you’rediscussing. Take the time to think of creative and relevant titles forsuccessful video marketing.Faster Than The Speed Of Thought:Play HereBe yourself• Everyone is looking for honesty. Put your passion into the video.When you be yourself and deliver your message in all honesty, yourviewers will enjoy your video more and will be more inclined toreturn to view more.
  8. 8. Respond to comments• Responding to comments that your videos get isessential. Some viewers will ask questions about yourproduct or your business. Take advantage of commentsand use them to create an engaging dialogue withviewers and customers.Have a subscription form right below thevideo• If you are hosting the video on your website, have asubscription form for your mailing list right below thevideo. Provide viewers with an opportunity to requestadditional information related to the video. You can thenuse that connection to promote your products andservices.
  9. 9. Use smooth panning and steady shots• Tripods are a video marketer’s best friend. Don’t let yourvideo be shaky and unsettling. Use smooth panning andsteady shots for marketing purposes. It is within theinitial seconds that viewers make their decision tocontinue watching, which means you need to make itworthwhile.Use closed captioning and titles• During post-production, don’t overlook the importance ofclosed captioning and titles. You can use this opportunityto acquaint viewers with the gist of your clip. If the videois long, you may also choose to separate it into shortersegments.• When creating tutorials, name every step youdemonstrate and use some captions for extra tips.
  10. 10. Post fresh content• You have to consistently post fresh content in order for visitors tokeep returning. Boring content will only drive potential customersaway. Instead, you want to reach out and engage viewers. Ideally,they should be eagerly anticipating your next video. Intriguingcontent attracts more viewers.• It’s not hard to market a firm through videos. By using what youhave learned here, there really is no limit to what you can achieve.Use these ideas when you are going to make a video for marketing.Click here to read more of video marketing articles.Good luck and happy blogging!
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