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REVERSE AUCTION for online travel agencies By Saluquia Gomes  Hotel online distribution December 10th
Reverse travel auctions' history <ul><li>Late 1990’s: resulty of the emergence of internet based inline auction tools. </l...
Understanding  travel auctions’ principles <ul><li>Inconvenient: </li></ul><ul><li>Customer can only make one bid, meaning...
Skyauction.com’s example
The website’s hotels types <ul><li>Luxury hotels worldwide </li></ul><ul><li>Majority of waterfronts’ hotels  </li></ul><u...
Sites that give customers advice on using reverse auctions <ul><li>http://www.support4business.com/auctions.html </li></ul...
Key points <ul><li>Reverse auction is not such a big deal </li></ul><ul><li>Customer can save a great amount of money but ...
A hotel can best participate in a reverse auction site by… <ul><li>Being more visible </li></ul><ul><li>Making sure it doe...
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Reverse Auction

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Reverse Auction

  1. 1. REVERSE AUCTION for online travel agencies By Saluquia Gomes Hotel online distribution December 10th
  2. 2. Reverse travel auctions' history <ul><li>Late 1990’s: resulty of the emergence of internet based inline auction tools. </li></ul><ul><li>Early 2000: onlihnereverse auctions started to become mainstream and the prices that FreeMarkets had commanded for its services dropped significantly. </li></ul><ul><li>Consequently, the reverse auction gained consolidation on the market place. </li></ul><ul><li>In the meantime, eBay created a online auction model where buyers compete to each other for their highest price for a particular item. </li></ul><ul><li>Finally, online travel compagny then copied the Ebay model with pionner comany such as priceline. </li></ul>
  3. 3. Understanding travel auctions’ principles <ul><li>Inconvenient: </li></ul><ul><li>Customer can only make one bid, meaning he has to be careful about the price he submits. </li></ul><ul><li>Sometimes there is no going back without having to pay cancellation fees. </li></ul><ul><li>The client has to wait to see if the bid will be accepted before buying a ticket elsewhere. </li></ul><ul><li>Advantages: </li></ul><ul><li>Consumers place a bid for a ticket based on the maximum amount of money they’re willing to pay. </li></ul><ul><li>The wait for the bid to be accepted by the selling company. </li></ul>
  4. 4. Skyauction.com’s example
  5. 5. The website’s hotels types <ul><li>Luxury hotels worldwide </li></ul><ul><li>Majority of waterfronts’ hotels </li></ul><ul><li>Nature privildge </li></ul><ul><li>Big room inventory </li></ul><ul><li>Very attractive </li></ul><ul><li>Heaven places </li></ul>
  6. 6. Sites that give customers advice on using reverse auctions <ul><li>http://www.support4business.com/auctions.html </li></ul><ul><li>http://www.purchasing.com/article/225083-Pfizer_s_procurement_provides_12_tips_for_reverse_auction_success.php </li></ul><ul><li>http://www.articledashboard.com/Article/Reverse-Auctions---Tips-for-Successful-Bidding/954338 </li></ul><ul><li>http://en.oltiby.eu/resources-reverse-auctions-information </li></ul><ul><li>http://en.oltiby.eu/resources-reverse-auctions-information </li></ul>
  7. 7. Key points <ul><li>Reverse auction is not such a big deal </li></ul><ul><li>Customer can save a great amount of money but can loose some as well </li></ul><ul><li>It is important to read carefully the « name your price » conditions </li></ul><ul><li>The number of reverse auction sites is constantly growing and among them « are those we should not trust </li></ul>
  8. 8. A hotel can best participate in a reverse auction site by… <ul><li>Being more visible </li></ul><ul><li>Making sure it does not destroy the brand image </li></ul><ul><li>According customer a good level of security </li></ul><ul><li>Not refusing to many bids </li></ul><ul><li>Choosing the appropriate period of time to sell </li></ul>

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