How well hotels and hotel groups are using social networks to engage their guests ?<br />Gabrielle DEROCHES<br />Saluquia ...
1.ANALYSIS HOTEL GROUP<br />GRANGE HOTELS<br />
Group Hotels Description<br />A collection of private luxury hotels all superbly located in the heart of London. <br />Des...
2.Use of their site and digital touchpoints in social network<br />Social network environment<br />
Grange Hotel’s Blogs<br />Theirpresenceisrelativlylimited in blogs<br />Howeverthey are mentioned il numerous articles<br ...
<ul><li>No added value for the user
Any sell tactic</li></ul>Fans: « Just »47<br />Albums: « Just » 1<br />SpecialOfferproposed: 15 =<br />Discussions: None<b...
On Twitter<br />Grange Hotels has a Twitter Page<br />Very active: many links to Videos on Youtube => increases the group’...
On Flickr<br />Grange Hotels have a variety of Photo albums on Flickr<br />All classified by hotel<br />All postedaround t...
3.On Social SearchEngines<br />Social SearchEnginessuch as Social Mention pull a lot of information on the Group<br />
4.TripAdvisorand others<br />Grange Hotelsispresent on Tripadvisor<br />On Metacafewhichissome sort of Youtube<br />
The group has a linkat the bottom of the page whereyoumayfind a completelist of all the URLsit uses<br />
5.Qualityand Value for clients<br />In the overall, the quality of messages are really good.<br />Need of coeherence in th...
For Cutomers…<br />Custumer has easieraccess for information about the hotel: comments, blogs, boooking on 3rd parties….<b...
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Grange Hotel Group Social Media Analysis

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This presentation aims understanding how Grange Hotel uses the numerous social medias network at their disposal to reach customers.
They have a strong presence on SM....

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Grange Hotel Group Social Media Analysis

  1. 1. How well hotels and hotel groups are using social networks to engage their guests ?<br />Gabrielle DEROCHES<br />Saluquia GOMES NEVES<br />Ignazio SUTERA<br />
  2. 2. 1.ANALYSIS HOTEL GROUP<br />GRANGE HOTELS<br />
  3. 3. Group Hotels Description<br />A collection of private luxury hotels all superbly located in the heart of London. <br />Designed to meet corporate and company requirements. Whether criteria be:<br /> Budget,<br /> Location, <br />Venue.<br />Grange Hotels shows: <br />individual character, <br />a wealth of history <br />local tradition <br />contemporary luxury<br />outstanding value.<br />
  4. 4. 2.Use of their site and digital touchpoints in social network<br />Social network environment<br />
  5. 5. Grange Hotel’s Blogs<br />Theirpresenceisrelativlylimited in blogs<br />Howeverthey are mentioned il numerous articles<br />Wecanfindthem in websitessuch as digg.com<br />People can post the websitelink to severaltouch points (at least 50): myspace, redig, beidu, 2linkme, adifini, arto….<br />
  6. 6. <ul><li>No added value for the user
  7. 7. Any sell tactic</li></ul>Fans: « Just »47<br />Albums: « Just » 1<br />SpecialOfferproposed: 15 =<br />Discussions: None<br />Reviews: None<br />How effectively the Facebooktouchpoint is being used?<br />NO EFFECTIVELY AT ALL<br />
  8. 8. On Twitter<br />Grange Hotels has a Twitter Page<br />Very active: many links to Videos on Youtube => increases the group’s network and visibility<br />183 followers<br />RSS Feedsavailable on the Twitter page to follow the tweets made about Grange Hotels<br />Personalized page with the background of the Group. Gives the impression the page is active and updated<br />
  9. 9. On Flickr<br />Grange Hotels have a variety of Photo albums on Flickr<br />All classified by hotel<br />All postedaround the same date<br />The group also has a profile page on Flickrwhereitgives the links to its official websites in differentlanguages<br />
  10. 10. 3.On Social SearchEngines<br />Social SearchEnginessuch as Social Mention pull a lot of information on the Group<br />
  11. 11. 4.TripAdvisorand others<br />Grange Hotelsispresent on Tripadvisor<br />On Metacafewhichissome sort of Youtube<br />
  12. 12. The group has a linkat the bottom of the page whereyoumayfind a completelist of all the URLsit uses<br />
  13. 13. 5.Qualityand Value for clients<br />In the overall, the quality of messages are really good.<br />Need of coeherence in the messages <br />Wealsofindsomenegativescomments on trip advisor but they are not ranked in the first page.<br />It add value for the hotel to have suchpresence on the net.<br />But they must becarefull and try to be more selective.<br />
  14. 14. For Cutomers…<br />Custumer has easieraccess for information about the hotel: comments, blogs, boooking on 3rd parties….<br />Can beconsideredvaluable for people that have been there and are proud.<br />In generalitdoes not reallyaddother value for customersince.<br />
  15. 15. 6.What are the areas of opportunity for hoteliers ?<br />Hotels can increase their visibility on SM but to be effective they must choose the right ones, see where are their competitors, where their potential customer are and what SM they use<br />Advertising<br />Communication<br />To get loyalty of their existing Clients<br />Get feedback in order to improve their service<br />Monitoring Brand Reputation<br />Develop On line Gaming Contest<br />

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