Salt Spring Community Local Advertising That Works!

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Presentation prepared for the Salt Spring Community Education Small Business Class lead by Stan Shapiro

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Salt Spring Community Local Advertising That Works!

  1. 1. Local Advertising that Works!<br />Christopher Roy<br />christopher@saltspringcommunity.com<br />
  2. 2. Before you even consider advertising….<br />
  3. 3. Know What Business You Are In<br />Photo: Salt Spring Coffee Company Facebook Fan Page<br />
  4. 4. Know Your Customer<br />Photo: http://www.flickr.com/photos/dragonpreneur/1425887414/<br />
  5. 5. Know What is Important to Them<br />Photo: http://www.flickr.com/photos/teamscuby/1035767366<br />
  6. 6. Know What Makes You Unique<br />Photo: http://www.flickr.com/photos/saltspringisland/3571858541<br />
  7. 7. Know Why Your Customers Should Care<br />Photo: http://www.flickr.com/photos/meaduva/1000296175<br />
  8. 8. Then…<br />
  9. 9. Craft Your Brand/Image/Message<br />Photo: http://www.flickr.com/photos/bmann<br />
  10. 10. …and start experimenting.<br />
  11. 11. …with Print. We have a great local paper.<br />Photo: http://www.flickr.com/photos/dragonpreneur/2083026864<br />
  12. 12. …with Radio. We have a great local station.<br />Photo: http://www.facebook.com/search/?q=cfsi&init=quick#!/photo.php?pid=3152609&id=282394004608<br />
  13. 13. …and Online. We have a great local site.<br />Photo: http://www.saltspringcommunity.com/exchange<br />?pid=3152609&id=282394004608<br />
  14. 14. …and here’s what to know about online.<br />It’s low-cost, personal, local, and measureable…<br />
  15. 15. …it’s worth saying again. Online is highly measureable.<br />One of the hardest things to do with marketing and advertising is to know if your message is getting seen.<br />What site are many, many islanders using everyday?...<br />
  16. 16. www.saltspringcommunity.com/exchange<br />Currently there are 2 ways to promote <br />your business on the exchange. (more are coming, but that’s a story for another time)<br />
  17. 17. 1st: Post a Listing on the Salt Spring ExchangeCommercial Postings Free Every 60 Days<br />Photo: http://www.saltspringcommunity.com/exchange<br />
  18. 18. Thousand of Locals On Our List Get Your Message Instantly<br />Photo: http://www.flickr.com/photos/350org/4043922626<br />
  19. 19. Thousands More View it Online(these are traffic metrics from saltspringcommunity.com for Jan. 11th to Feb. 8th, 2010)<br />Photo: http://www.flickr.com/photos/350org/4043922626<br />
  20. 20. 2nd: Sponsor the Exchange for $10 a DayHundreds of Impressions Daily to Your Website!<br />Photo: http://www.saltspringcommunity.com/exchange<br />
  21. 21. Measure, and Know if Your Local Advertising Has Been Effective(These are metrics from one of our list sponsors)<br />Photo: http://www.saltspringcommunity.com/exchange<br />
  22. 22. We can help bring Salt Spring to your door.<br />Sponsor the Salt Spring Community Exchange List<br />www.saltspringcommunity.com/exchange<br />
  23. 23. Get Social – Facebook Fan Pages<br />Photo: http://www.saltspringcommunity.com/exchange<br />
  24. 24. Get Personal In Real-Time – Twitter<br />Photo: http://www.saltspringcommunity.com/exchange<br />
  25. 25. Thank Youchristopher@saltspringcommunity.com<br />

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