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Shopping demo presentation


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Shopping demo presentation

  1. 1. APP VS. APP A SHOPPING DEMO Part of Salsify’s DRUGSTORES GONE MOBILE Presentation Tuesday, July 2, 13
  2. 2. APP VS. APP: A SHOPPING DEMO Target product: Laundry detergent 1 2 3 4 First screen a prioritized list of product categories Relatively broad secondary categories 405 results for laundry; enter search for “detergent” 4 steps to get 376 results for “detergent” *NOTE: The shop option appears on the second screen of app features Further filters into more specific sub-categories Tuesday, July 2, 13
  3. 3. APP VS. APP: A SHOPPING DEMO 1 2 3 Alphabetized list of broad categories Relatively broad sub-categories; generally only one level deep 150 results for laundry supplies; enter search for “detergent” 3 steps to get 54 results for “detergent” Target product: Laundry detergent Tuesday, July 2, 13
  4. 4. APP VS. APP: SEARCH RESULTS WalgreensCVS 3 steps 4 steps 54 results all related 370 results not all properly filtered Tuesday, July 2, 13
  5. 5. Tuesday, July 2, 13