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AMA-Richmond Social Media Productivity Tools 022211


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This presentation was given at the February Market Dialogue, American Marketing Association of Richmond on February 22, 2011. Sally Witzky of Traction Group facilitated a discu

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AMA-Richmond Social Media Productivity Tools 022211

  1. 1. Best Productivity Tools for Managing Social Media Marketing: <br />How to protect your time, save your sanity and make more connections<br />Sally Witzky<br />All slides © 2011 Traction Group LLC . <br />All rights reserved. Slides dated February 22, 2011. <br />Presented at AMA-Richmond’s February Market Dialogue, Richmond VA.<br />
  2. 2. “I don’t have enough time for social media”<br />
  3. 3. Need a couple of people to participate:<br />Send an email to: <br /><br />
  4. 4. Let’s assume you know the basics…<br />
  5. 5. Perspective…<br />Relevancy and Frequency of Communication Builds Awareness and Deepens<br />Relationships<br />
  6. 6. Dialogue<br />Where does Social Media fit within<br />yourstrategic marketing plan?<br />What are your business goals?<br />What are your customers’ business goals?<br />Who is your target audience? <br />What information do they want from you?<br />Where do they invest theirtime?<br />What separates you from your competition?<br />
  7. 7. Effectiveness<br />How can I avoid spending too much time on social media?<br />How can I find ways to simplify rather than complicate?<br />How do I know my efforts are working?<br />
  8. 8. Effectiveness<br />PRODUCTIVITY<br />Last time I checked, social media was not your full-time job (or is it?)<br />
  9. 9. How can I stay productive?<br />Don’t keep checking social networking sites<br />Integrate social data into your regular work style and routine<br />Don’t let it consume you – the info is either useful or it isn’t<br />Always use time-saving tools<br />
  10. 10. Favorite Tool #1:Nutshell Mail<br />Free Service from Constant Contact<br />Summarizes social network updates<br />Customized delivery by email<br />Respond through same email<br />
  11. 11. Favorite Tool #2Xobni(inbox backwards)<br />Xobni & Outlook (xoxoxoxoxoxoxo!)<br />Blackberry too!<br />Works with your email and contacts<br />Not only saves time but helps build relationships<br />
  12. 12. Favorite Tool #3 (well sort of):Gist<br />Gist is a social profile tool – good for new biz development<br />Works with your email and contacts<br />Not only saves time but helps build relationships<br />Now owned by RIM<br />
  13. 13. Tools for managing your social media updates:<br />Tweetdeck with (D&M)<br />Seesmic (D, M & W)<br />Hootsuite (W)<br /> (a Seesmic product – W & M)<br />CoTweet – (W)<br />SocialOomph (W)<br />Objective Marketer<br />SproutSocial<br />Haklus<br />Radian6<br />
  14. 14. Favorite Tool #4Hootsuite<br />Social media dashboard – “Freemium”<br />Schedule updates in advance<br />Add Facebook, Facebook Page, Twitter, LinkedIn,, Foursquare even Google Analytics – multiple accounts in Paid Version<br />Post once, update several<br />Includes reporting<br />Mobile application<br />Assign users<br />Web-based!<br />
  15. 15. Favorite Tool<br />Simple tool to update ALL your social media<br />Integrates with Hootsuite<br />Mobile App<br />
  16. 16. Update your LinkedIn profile<br />Remember:<br />
  17. 17. Manage your LI Profile<br />Note frequency of searches<br />Update status at least weekly<br />Make connections – invite them<br />Add applications such as Amazon, Twitter,, WP blog<br />Participate in Q&A – best answers<br />
  18. 18. Save time and be more productive by using mobile apps<br />LinkedIn: Mobile apps for Blackberry, Droid, iPhone & Palm<br />Use mobile apps for Hootsuite,, Basecamp, Facebook, Twidroyd, YouTube, Foursquare, Places, Yelp,<br />Organize your SMART PHONE!<br />TIP: Google Calendar on Droid can be merged with Outlook calendar<br />
  19. 19. Your 3 Key Takeaways<br />Effectively use tools and apps<br />Work in blocks when possible; be sociable the rest of the time!<br />Take advantage of smart phones (your mini-computer) especially while on the go<br />
  20. 20. Questions?<br /><br /><br /><br /> <br /><br />