Talk given at The Digital Pond on August 7th 2014. The event theme was "Responding To The Responsive Web - Insights On Reshaping User Experience". Talk summary: Responsive projects are about more than just serving up the same site across different screen sizes. When we do our planning, we should think about using technology to enhance experiences. A big part of that is making choices for the right reasons, and with wider principles (such as responsibility) in mind.