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Changing the world with the web

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With the rising popularity of working in more agile ways, we’ve been taught to move away from the big old projects of yore and focus instead on smaller, actionable outcomes. But what happens when you’re trying to achieve a massive vision of large-scale, long-term change; in this case working to get an entire sector to change its relationship with digital, technology, and collaboration? Real change and transformation can be extremely difficult, take a long time, and be a rocky road to tread.

In this case study-led talk I’ll tell the story of how I’ve been part of a team working to combat inactivity, spark innovation, and create a better online customer experience around sport and physical activity through open data. I’ll be speaking about the process of change, the balance between technology and people, lessons learned, and how these all relate to our work with the web. Using a series of practical demonstrations spanning data visualisation, neural networks, JAMstack web development, online tools like glitch.me, and Google Sheets as a data store I’ll also show how development skills can be a powerful tool within transformation projects.

You will leave armed with new practical tips and ideas, and hopefully inspired to make some positive change in the world.

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Changing the world with the web

  1. 1. Changing the world with the web WebExpo Prague, September 2018 Sally Lait
 @sallylait, sallylait.com, recordssoundthesame.com
  2. 2. Hello!Independent digital transformation consultant sallylait.com recordssoundthesame.com twitter: @sallylait @sally@mastodon.social Sally Lait WebExpo 2018 Changing the world with the web @sallylait
  3. 3. Solving harder challenges… WebExpo 2018 Changing the world with the web @sallylait
  4. 4. The challenge 18 million (39.4%) of adults in England don’t exercise enough to improve their health and wellbeing WebExpo 2018 Changing the world with the web @sallylait
  5. 5. http://ec.europa.eu/assets/eac/sport/library/factsheets/czech-rep-factsheet_en.pdf Czech Republic physical activity factsheet
  6. 6. Photo via OpenActive and Sport England @sallylait Emotional & practical barriers
  7. 7. Travel websites, apps & services 🏨 ✈ 🚄 🚀 Travel providers Travel industry % Browser icon by Pixel Buddha www.flaticon.com CC 3.0 BY People WebExpo 2018 Changing the world with the web @sallylait
  8. 8. Websites, apps & services 🎾 🎣 ( ) Activity providers Sport & physical activity % Browser icon by Pixel Buddha www.flaticon.com CC 3.0 BY People WebExpo 2018 Changing the world with the web @sallylait
  9. 9. Photo via OpenActive and Sport England
  10. 10. Finding a solution WebExpo 2018 Changing the world with the web @sallylait
  11. 11. * 🎣 ( ) ⚽ 🏀 ⚾ 🏒🏓 🥋 1 🤾3 🤼🏂 ⛷ ⛸ 🎽 9 : 🎾 ; < WebExpo 2018 Changing the world with the web @sallylait
  12. 12. Data that can be used, re-used, and shared,
 by anyone for any purpose WebExpo 2018 Changing the world with the web @sallylait
  13. 13. * 🎣 ( ) ⚽ 🏀 🏒🏓 🥋 1 🤾3 🤼 ⛷ ⛸ 🎽 9 : 🎾 ; Activity providers Innovators, software developers Members of the public Open data WebExpo 2018 Changing the world with the web @sallylait
  14. 14. Websites, apps & digital Activity providers % Browser icon by Pixel Buddha www.flaticon.com CC 3.0 BY People 🎾 🎣 ( )Aggregation Direct API Product => Community support WebExpo 2018 Changing the world with the web @sallylait
  15. 15. How development skills can be a powerful tool within transformation projects
 WebExpo 2018 Changing the world with the web @sallylait (and changing the world!)
  16. 16. Helping developers work with you Using development skills for transformation
  17. 17. 1 WebExpo, September 2018 Sally Lait @sallylait Don’t make assumptions about your audiences
  18. 18. Theory of change Understand the relationships between key people within the process WebExpo 2018 Changing the world with the web @sallylait
  19. 19. https://influitive.com/blog/brief-history-developer-relations-programs-developer-communities/ The hierarchy of developer success needs WebExpo 2018 Changing the world with the web @sallylait
  20. 20. https://creative.mailchimp.com/persona- posters/ Your developers may not all be like this! Think beyond personas Mailchimp persona posters WebExpo 2018 Changing the world with the web @sallylait
  21. 21. https://influitive.com/blog/brief-history-developer-relations-programs-developer-communities/ The hierarchy of developer success needs WebExpo 2018 Changing the world with the web @sallylait
  22. 22. http://bradfrost.com/blog/post/just/ “So think twice before suggesting someone “just” [insert any task here]. You just might make them feel like an idiot.” Brad Frost - “Just” WebExpo 2018 Changing the world with the web @sallylait
  23. 23. https://www.divio.com/en/blog/ documentation/ What nobody tells you about documentation - Divio WebExpo 2018 Changing the world with the web @sallylait
  24. 24. TODO
  25. 25. http://jlord.us/sheetsee.js/ sheetsee.js by Jessica Lord Sheetsee.js is a client-side library for connecting Google Spreadsheets to a website and visualizing the information in tables and maps. WebExpo 2018 Changing the world with the web @sallylait
  26. 26. Understand differing needs and situations Present information appropriately Think about your content and wording People are all different WebExpo 2018 Changing the world with the web @sallylait
  27. 27. 2 Make it exciting! WebExpo, September 2018 Sally Lait @sallylait
  28. 28. Use cases can help people to relate, or spark ideas
  29. 29. sallylait.com/blog/2017/11/24/starting-out-with-neural-networks/
  30. 30. I trained a neural network to generate new activity names Murr Sno toes Eoiing Patbook Handart Ting Balding Fuero™ Dance fites BRITT™its Hottime Sandmor milbury! Ill Sprinton to Fallowfield loop Cham Lake Ride Aquamate and Beyond Brøn friendly The Family Ride Tuesday Breeze sallylait.com/blog/2017/11/24/starting- out-with-neural-networks/ WebExpo 2018 Changing the world with the web @sallylait
  31. 31. 3 Discoverability & usability WebExpo, September 2018 Sally Lait @sallylait
  32. 32. • Information architecture & terminology used • Journeys • User interface elements • Content • ToolsThe importance of on- and off- site discoverability & usability Photo via OpenActive and Sport England WebExpo 2018 Changing the world with the web @sallylait
  33. 33. Let people start playing as quickly as possible WebExpo 2018 Changing the world with the web @sallylait Give them quick start support. Playgrounds and sandboxes are great. Give your audience what they want. Format appropriately. Progressively enhance! Make it accessible.
  34. 34. Think about people at different stages of their journey WebExpo 2018 Changing the world with the web @sallylait
  35. 35. Formalise your community where necessary 1. Online, regular meetings to discuss progress 2. Get input in a structured way 3. Create specifications for review 4. Define scope, set direction, prioritise “A W3C Community Group is an open forum, without fees, where Web developers and other stakeholders develop specifications, hold discussions, develop test suites, and connect with W3C’s international community of Web experts.” WebExpo 2018 Changing the world with the web @sallylait
  36. 36. 4 Think about scale and sustainability WebExpo, September 2018 Sally Lait @sallylait
  37. 37. Trying to become the default Photo via OpenActive and Sport England WebExpo 2018 Changing the world with the web @sallylait
  38. 38. Don’t burn out! WebExpo 2018 Changing the world with the web @sallylait
  39. 39. Use technology to find ways to get support WebExpo 2018 Changing the world with the web @sallylait
  40. 40. The role that developers can play in transformation WebExpo 2018 Changing the world with the web @sallylait
  41. 41. WebExpo 2018 Changing the world with the web @sallylait
  42. 42. Thank you! WebExpo, September 2018 Sally Lait sallylait.com, recordssoundthesame.com sally@recordssoundthesame.com
 twitter.com/sallylait

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