1.
ALL THESE MOMENTS WILL
BE LOST IN TIME
Sally Jenkinson
ACE! Conference, Krakow, 25.09.2015
@sjenkinson | sally@recordssoundthesame.com
The web, the future, and us

2.
@sjenkinson
Digital solutions architect & consultant
Records Sound the Same Ltd
Sally Jenkinson
#ACEconf

3.
#ACEconf @sjenkinson

4.
@sjenkinson#ACEconf

5.
@sjenkinson#ACEconf
The internet of 2021

6.
@sjenkinson#ACEconf

7.
@sjenkinson#ACEconf

8.
@sjenkinsonyoutube.com/watch?v=8p0jmewhXeU

9.
@sjenkinson#ACEconf

10.
@sjenkinson#ACEconf
What challenges does
the future bring?

11.
@sjenkinson#ACEconf

12.
What we plan now may not
be relevant in the future
@sjenkinson#ACEconf

13.
Our project
#ACEconf @sjenkinson

14.
Our users
Our business
Technology
Wildcards
Our project
#ACEconf @sjenkinson

15.
Disruption will only accelerate
Our existing standards, workflows and
infrastructure won’t hold up
Proprietary solutions will dominate at first
The standards process will be painfully slow.
#ACEconf @sjenkinson

16.
Our choices can become
white elephants
@sjenkinson#ACEconf

17.
@sjenkinsonhttps://upload.wikimedia.org/wikipedia/commons/e/ed/Klagenfurt_Viktring_Quellenstrasse_Strom-
Verbundnetz_13022010_1580.jpg

18.
Keeping up vs getting ahead
@sjenkinson#ACEconf

19.
“It’s all
broken!”
#ACEconf @sjenkinson

20.
“We have to
throw it out and
start again!”
#ACEconf @sjenkinson

21.
“…be guaranteed to
meet the business
and customer needs
for the next 5-10
years at least…”
#ACEconf @sjenkinson

22.
@sjenkinson#ACEconf

23.
Digital transformation
@sjenkinsonflickr.com/photos/jiazi/1061447777

24.
Keeping up as individuals
@sjenkinson#ACEconf

25.
@sjenkinson#ACEconf

26.
@sjenkinson#ACEconf
The future is hard!

27.
@sjenkinson#ACEconf
The future,
from the past

28.
@sjenkinson#ACEconf

29.
@sjenkinson#ACEconf

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@sjenkinson#ACEconf

31.
“Short of figuring out real teleportation,
which would of course be awesome
(someone please do this), the only option
for super fast travel is to build a tube over
or under the ground that contains a
special environment.
!
This is where things get tricky.”
teslamotors.com/blog/hyperloop

32.
@sjenkinson#ACEconf
Telling stories

33.
https://www.flickr.com/photos/randar/16862053922/ @sjenkinson

34.
goo.gl/8IKgEd @sjenkinson

35.
@sjenkinsonflickr.com/photos/foam/9248390752/

36.
a work kit useful for
parceling ideas into
their atomic elements
#ACEconf @sjenkinson

37.
@sjenkinson#ACEconf

38.
#ACEconf

39.
“We’ve seen repeatedly that if an interface
works for an audience, there’s something there
that will work for users.
!
Finding what that thing is and using it for
inspiration in our own work is part of how we
can use these speculative interfaces.”
Make It So
(scifiinterfaces.com)

40.
flickr.com/photos/blile59/3547072689 @sjenkinson

41.
flickr.com/photos/frinky/2288705567/ @sjenkinson

42.
@sjenkinson#ACEconf
Using future thinking

43.
1. Better consider our users’ changing needs.
2. Identify opportunities.
3. Aid prioritisation.
4. Define what the product is and what it will be.
5. More robust decisions - understand limitations and
benefits of choices.
6. React quickly/better to change by embracing evolution.
7. Make more exciting things and shape the future of the
web!
@sjenkinson#ACEconf

44.
@sjenkinson#ACEconf
The future & our work

45.
flickr.com/photos/oflittleinterest/8171299893/ @sjenkinson

46.
User interfaces & interactions
Feature-based components & integrations
Core digital platform components
Core back-end systems
@sjenkinson#ACEconf

47.
User interfaces & interactions
Feature-based components & integrations
Core digital platform components
Core back-end systems
@sjenkinson#ACEconf

48.
Submit
doStuff()
#ACEconf @sjenkinson

49.
“Zero UI is … taking us away from screens to a
more natural way of interacting with things”
Andy Goodman
@goodmania

50.
User interfaces & interactions
Feature-based components & integrations
Core digital platform components
Core back-end systems
@sjenkinson#ACEconf

51.
User interfaces & interactions
Feature-based components & integrations
Core digital platform components
Core back-end systems
@sjenkinson#ACEconf

52.
User interfaces & interactions
Feature-based components & integrations
Core digital platform components
Core back-end systems
@sjenkinson#ACEconf

53.
@sjenkinson#ACEconf
A practical guide
to the future

54.
Discovery & planning
Work content
first Separate content from
display to better cater
for new outputs (visual
or otherwise)
Where screens are involved, remember
to think from very small to very large
Prioritise your
requirements
Create a backlog
and strategic
roadmap & make
these visible
Balance problems now
& of the future
Consider future
usage patterns,
interactions, and
behaviour
Embrace wider
trends (remote
teams etc)
Learn
from the
past
Don’t be
bound by
form
Create a set of high
level principles for
the future
@sjenkinson#ACEconf
Make no
assumptions
about usage
Stories and
design
thinking
(workshops)

55.
Example principles
#ACEconf @sjenkinson

56.
“A good science fiction story should be able to
predict not the automobile but the traffic jam”
Frederik Pohl
@sjenkinson#ACEconf

57.
Embrace web
standards, semantics,
open formats
Progressive
enhancement
Create
incrementally,
release often
Track & manage
change
Think atomically
Allocate time to
improve the past and
the future Lifespan of project
components
Separation,
modularity,
loosely-coupled
architectures
and services
Embrace automation Document decisions
(not heavily, but
ensure the past is
captured for future
learning)
Prototype & test
Doing
@sjenkinson#ACEconf
Responsive design
Leave space for the
future
Draw a line - what do
you support? Why?

58.
Share your
experiences
Specs &
upcoming
technologies
Measure, & use
your data
Better digital
preservation
Play more
Take inspiration
from the world
(watch more sci-
fi!)
Evolving
@sjenkinson#ACEconf
Accept change.
It doesn’t mean
you failed
Work to educate
others, to facilitate
improvements
Fix problems that
you can see, and
those that might be
Provide support (bleeding edge technology
users often have it rough)

59.
@sjenkinson#ACEconf
Cup of tea?

60.
@sjenkinsonflickr.com/photos/stevensnodgrass/4011568197

61.
@sjenkinsonflickr.com/photos/orinrobertjohn/3461149713

62.
@sjenkinson

63.
“Don’t plan for the future because there is no
future - just now and a series of next nows.”
Jon Gold
@jongold

64.
@sjenkinson
sally@recordssoundthesame.com
recordssoundthesame.com
Thank you!
flickr.com/photos/s-t-r-a-n-g-e/8292748067
flickr.com/photos/huangjiahui/2893120846
Trivia: my slides are mainly blue because according
to Make It So, blue is the most prevalent colour in
sci-fi interfaces
#ACEconf