ALL THESE MOMENTS WILL
BE LOST IN TIME
Sally Jenkinson
ACE! Conference, Krakow, 25.09.2015
@sjenkinson | sally@recordssoun...
@sjenkinson
Digital solutions architect & consultant
Records Sound the Same Ltd
Sally Jenkinson
#ACEconf
#ACEconf @sjenkinson
@sjenkinson#ACEconf
@sjenkinson#ACEconf
The internet of 2021
@sjenkinson#ACEconf
@sjenkinson#ACEconf
@sjenkinsonyoutube.com/watch?v=8p0jmewhXeU
@sjenkinson#ACEconf
@sjenkinson#ACEconf
What challenges does
the future bring?
@sjenkinson#ACEconf
What we plan now may not
be relevant in the future
@sjenkinson#ACEconf
Our project
#ACEconf @sjenkinson
Our users
Our business
Technology
Wildcards
Our project
#ACEconf @sjenkinson
Disruption will only accelerate
Our existing standards, workflows and
infrastructure won’t hold up
Proprietary solutions w...
Our choices can become
white elephants
@sjenkinson#ACEconf
@sjenkinsonhttps://upload.wikimedia.org/wikipedia/commons/e/ed/Klagenfurt_Viktring_Quellenstrasse_Strom-
Verbundnetz_13022...
Keeping up vs getting ahead
@sjenkinson#ACEconf
“It’s all
broken!”
#ACEconf @sjenkinson
“We have to
throw it out and
start again!”
#ACEconf @sjenkinson
“…be guaranteed to
meet the business
and customer needs
for the next 5-10
years at least…”
#ACEconf @sjenkinson
@sjenkinson#ACEconf
Digital transformation
@sjenkinsonflickr.com/photos/jiazi/1061447777
Keeping up as individuals
@sjenkinson#ACEconf
@sjenkinson#ACEconf
@sjenkinson#ACEconf
The future is hard!
@sjenkinson#ACEconf
The future,
from the past
@sjenkinson#ACEconf
@sjenkinson#ACEconf
@sjenkinson#ACEconf
“Short of figuring out real teleportation,
which would of course be awesome
(someone please do this), the only option
for ...
@sjenkinson#ACEconf
Telling stories
https://www.flickr.com/photos/randar/16862053922/ @sjenkinson
goo.gl/8IKgEd @sjenkinson
@sjenkinsonflickr.com/photos/foam/9248390752/
a work kit useful for
parceling ideas into
their atomic elements
#ACEconf @sjenkinson
@sjenkinson#ACEconf
#ACEconf
“We’ve seen repeatedly that if an interface
works for an audience, there’s something there
that will work for users.
!
Fin...
flickr.com/photos/blile59/3547072689 @sjenkinson
flickr.com/photos/frinky/2288705567/ @sjenkinson
@sjenkinson#ACEconf
Using future thinking
1. Better consider our users’ changing needs.
2. Identify opportunities.
3. Aid prioritisation.
4. Define what the product ...
@sjenkinson#ACEconf
The future & our work
flickr.com/photos/oflittleinterest/8171299893/ @sjenkinson
User interfaces & interactions
Feature-based components & integrations
Core digital platform components
Core back-end syst...
User interfaces & interactions
Feature-based components & integrations
Core digital platform components
Core back-end syst...
Submit
doStuff()
#ACEconf @sjenkinson
“Zero UI is … taking us away from screens to a
more natural way of interacting with things”
Andy Goodman
@goodmania
User interfaces & interactions
Feature-based components & integrations
Core digital platform components
Core back-end syst...
User interfaces & interactions
Feature-based components & integrations
Core digital platform components
Core back-end syst...
User interfaces & interactions
Feature-based components & integrations
Core digital platform components
Core back-end syst...
@sjenkinson#ACEconf
A practical guide
to the future
Discovery & planning
Work content
first Separate content from
display to better cater
for new outputs (visual
or otherwise...
Example principles
#ACEconf @sjenkinson
“A good science fiction story should be able to
predict not the automobile but the traffic jam”
Frederik Pohl
@sjenkinson#...
Embrace web
standards, semantics,
open formats
Progressive
enhancement
Create
incrementally,
release often
Track & manage
...
Share your
experiences
Specs &
upcoming
technologies
Measure, & use
your data
Better digital
preservation
Play more
Take i...
@sjenkinson#ACEconf
Cup of tea?
@sjenkinsonflickr.com/photos/stevensnodgrass/4011568197
@sjenkinsonflickr.com/photos/orinrobertjohn/3461149713
@sjenkinson
“Don’t plan for the future because there is no
future - just now and a series of next nows.”
Jon Gold
@jongold
@sjenkinson
sally@recordssoundthesame.com
recordssoundthesame.com
Thank you!
flickr.com/photos/s-t-r-a-n-g-e/8292748067
flic...
All these moments will be lost in time: the web, the future, and us
All these moments will be lost in time: the web, the future, and us
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All these moments will be lost in time: the web, the future, and us

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As web professionals we’re used to hearing about the virtues of shipping fast and iterating regularly in order to meet changing needs, but how do we ensure that the projects that we’re planning now are still as relevant and robust when they launch in the future... and beyond? How do we prepare for the unknowns and constant shifts in technology; what can we do to progress the evolution of the web itself; and how do we, as individuals, ensure that our skills are as relevant as ever in this rapidly changing world?

In this talk we’ll look at why the future is important, and past visions of the future, including those from the world of science fiction. We'll explore what we can learn from these lessons, and how to apply this in a practical sense to the work that we do.

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All these moments will be lost in time: the web, the future, and us

  1. 1. ALL THESE MOMENTS WILL BE LOST IN TIME Sally Jenkinson ACE! Conference, Krakow, 25.09.2015 @sjenkinson | sally@recordssoundthesame.com The web, the future, and us
  2. 2. @sjenkinson Digital solutions architect & consultant Records Sound the Same Ltd Sally Jenkinson #ACEconf
  3. 3. #ACEconf @sjenkinson
  4. 4. @sjenkinson#ACEconf
  5. 5. @sjenkinson#ACEconf The internet of 2021
  6. 6. @sjenkinson#ACEconf
  7. 7. @sjenkinson#ACEconf
  8. 8. @sjenkinsonyoutube.com/watch?v=8p0jmewhXeU
  9. 9. @sjenkinson#ACEconf
  10. 10. @sjenkinson#ACEconf What challenges does the future bring?
  11. 11. @sjenkinson#ACEconf
  12. 12. What we plan now may not be relevant in the future @sjenkinson#ACEconf
  13. 13. Our project #ACEconf @sjenkinson
  14. 14. Our users Our business Technology Wildcards Our project #ACEconf @sjenkinson
  15. 15. Disruption will only accelerate Our existing standards, workflows and infrastructure won’t hold up Proprietary solutions will dominate at first The standards process will be painfully slow. #ACEconf @sjenkinson
  16. 16. Our choices can become white elephants @sjenkinson#ACEconf
  17. 17. @sjenkinsonhttps://upload.wikimedia.org/wikipedia/commons/e/ed/Klagenfurt_Viktring_Quellenstrasse_Strom- Verbundnetz_13022010_1580.jpg
  18. 18. Keeping up vs getting ahead @sjenkinson#ACEconf
  19. 19. “It’s all broken!” #ACEconf @sjenkinson
  20. 20. “We have to throw it out and start again!” #ACEconf @sjenkinson
  21. 21. “…be guaranteed to meet the business and customer needs for the next 5-10 years at least…” #ACEconf @sjenkinson
  22. 22. @sjenkinson#ACEconf
  23. 23. Digital transformation @sjenkinsonflickr.com/photos/jiazi/1061447777
  24. 24. Keeping up as individuals @sjenkinson#ACEconf
  25. 25. @sjenkinson#ACEconf
  26. 26. @sjenkinson#ACEconf The future is hard!
  27. 27. @sjenkinson#ACEconf The future, from the past
  28. 28. @sjenkinson#ACEconf
  29. 29. @sjenkinson#ACEconf
  30. 30. @sjenkinson#ACEconf
  31. 31. “Short of figuring out real teleportation, which would of course be awesome (someone please do this), the only option for super fast travel is to build a tube over or under the ground that contains a special environment. ! This is where things get tricky.” teslamotors.com/blog/hyperloop
  32. 32. @sjenkinson#ACEconf Telling stories
  33. 33. https://www.flickr.com/photos/randar/16862053922/ @sjenkinson
  34. 34. goo.gl/8IKgEd @sjenkinson
  35. 35. @sjenkinsonflickr.com/photos/foam/9248390752/
  36. 36. a work kit useful for parceling ideas into their atomic elements #ACEconf @sjenkinson
  37. 37. @sjenkinson#ACEconf
  38. 38. #ACEconf
  39. 39. “We’ve seen repeatedly that if an interface works for an audience, there’s something there that will work for users. ! Finding what that thing is and using it for inspiration in our own work is part of how we can use these speculative interfaces.” Make It So (scifiinterfaces.com)
  40. 40. flickr.com/photos/blile59/3547072689 @sjenkinson
  41. 41. flickr.com/photos/frinky/2288705567/ @sjenkinson
  42. 42. @sjenkinson#ACEconf Using future thinking
  43. 43. 1. Better consider our users’ changing needs. 2. Identify opportunities. 3. Aid prioritisation. 4. Define what the product is and what it will be. 5. More robust decisions - understand limitations and benefits of choices. 6. React quickly/better to change by embracing evolution. 7. Make more exciting things and shape the future of the web! @sjenkinson#ACEconf
  44. 44. @sjenkinson#ACEconf The future & our work
  45. 45. flickr.com/photos/oflittleinterest/8171299893/ @sjenkinson
  46. 46. User interfaces & interactions Feature-based components & integrations Core digital platform components Core back-end systems @sjenkinson#ACEconf
  47. 47. User interfaces & interactions Feature-based components & integrations Core digital platform components Core back-end systems @sjenkinson#ACEconf
  48. 48. Submit doStuff() #ACEconf @sjenkinson
  49. 49. “Zero UI is … taking us away from screens to a more natural way of interacting with things” Andy Goodman @goodmania
  50. 50. User interfaces & interactions Feature-based components & integrations Core digital platform components Core back-end systems @sjenkinson#ACEconf
  51. 51. User interfaces & interactions Feature-based components & integrations Core digital platform components Core back-end systems @sjenkinson#ACEconf
  52. 52. User interfaces & interactions Feature-based components & integrations Core digital platform components Core back-end systems @sjenkinson#ACEconf
  53. 53. @sjenkinson#ACEconf A practical guide to the future
  54. 54. Discovery & planning Work content first Separate content from display to better cater for new outputs (visual or otherwise) Where screens are involved, remember to think from very small to very large Prioritise your requirements Create a backlog and strategic roadmap & make these visible Balance problems now & of the future Consider future usage patterns, interactions, and behaviour Embrace wider trends (remote teams etc) Learn from the past Don’t be bound by form Create a set of high level principles for the future @sjenkinson#ACEconf Make no assumptions about usage Stories and design thinking (workshops)
  55. 55. Example principles #ACEconf @sjenkinson
  56. 56. “A good science fiction story should be able to predict not the automobile but the traffic jam” Frederik Pohl @sjenkinson#ACEconf
  57. 57. Embrace web standards, semantics, open formats Progressive enhancement Create incrementally, release often Track & manage change Think atomically Allocate time to improve the past and the future Lifespan of project components Separation, modularity, loosely-coupled architectures and services Embrace automation Document decisions (not heavily, but ensure the past is captured for future learning) Prototype & test Doing @sjenkinson#ACEconf Responsive design Leave space for the future Draw a line - what do you support? Why?
  58. 58. Share your experiences Specs & upcoming technologies Measure, & use your data Better digital preservation Play more Take inspiration from the world (watch more sci- fi!) Evolving @sjenkinson#ACEconf Accept change. It doesn’t mean you failed Work to educate others, to facilitate improvements Fix problems that you can see, and those that might be Provide support (bleeding edge technology users often have it rough)
  59. 59. @sjenkinson#ACEconf Cup of tea?
  60. 60. @sjenkinsonflickr.com/photos/stevensnodgrass/4011568197
  61. 61. @sjenkinsonflickr.com/photos/orinrobertjohn/3461149713
  62. 62. @sjenkinson
  63. 63. “Don’t plan for the future because there is no future - just now and a series of next nows.” Jon Gold @jongold
  64. 64. @sjenkinson sally@recordssoundthesame.com recordssoundthesame.com Thank you! flickr.com/photos/s-t-r-a-n-g-e/8292748067 flickr.com/photos/huangjiahui/2893120846 Trivia: my slides are mainly blue because according to Make It So, blue is the most prevalent colour in sci-fi interfaces #ACEconf

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