Beyond Networking:  4 Pillars of Personal Branding & Promotion © 2007 – 2011 Sally Anne Dishong  http://www.change-your-l...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com   2 Start With Your Foundation:  Vision, Mission, Goa...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com   3 <ul><li>Resources: </li></ul><ul><ul><li>Napoleon...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com   4 Select Meaningful Networking Connections  © 2007 ...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com   5 <ul><li>Resources: </li></ul><ul><ul><li>Ivan Mis...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com   6 Build Strategic Alliances © 2007 -2011 Sally Anne...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com   7 © 2007 -2011 Sally Anne Dishong   www.change-you...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com    “ Advertising is the Wind. PR is the Sun.”
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  9 <ul><li>Resources: </li></ul><ul><ul><li>Al Ries &...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  10 © 2007 -2011 Sally Anne Dishong   www.change-you...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  11 <ul><li>Resources: </li></ul><ul><ul><li>Toastmas...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  12 © 2007 -2011 Sally Anne Dishong   www.change-you...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  13 © 2007 -2011 Sally Anne Dishong   www.change-you...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  14 <ul><li>Resources: </li></ul><ul><ul><li>Patricia...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  15 <ul><li>Brand YOU: The Essential Promotinal Tool ...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com   16 <ul><li>Resources: </li></ul><ul><ul><li>Karen P...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  17 © 2007 -2011 Sally Anne Dishong   www.change-you...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  18 © 2007 -2011 Sally Anne Dishong   www.change-you...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  19 “ A ‘‘Master Mind’ may be created by any group of...
© 2007 -2011 Sally Anne Dishong   www.change-your-life-for-good.com  20 Strategic Alliances Networking Foundation © 2007 ...
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4 pillars of personal branding & promotion

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How to build and promote your personal brand from the foundation up. From CYL4G.co

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4 pillars of personal branding & promotion

  1. 1. Beyond Networking: 4 Pillars of Personal Branding & Promotion © 2007 – 2011 Sally Anne Dishong  http://www.change-your-life-for-good.com Read the related article at: http://www.change-your-life-for-good.com/become-a-trusted-expert-in-your-niche/4-pillars-of-personal-promotion / How to build your brand from the foundation up
  2. 2. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 2 Start With Your Foundation: Vision, Mission, Goals, Self-Knowledge © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  3. 3. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 3 <ul><li>Resources: </li></ul><ul><ul><li>Napoleon Hill, Law of Success, Think & Grow Rich, and Napoleon Hill’s Keys to Success: The 17 Principles of Personal Achievement </li></ul></ul><ul><ul><li>Steven Covey, The 7 Habits of Highly Effective People </li></ul></ul>© 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  4. 4. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 4 Select Meaningful Networking Connections © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  5. 5. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 5 <ul><li>Resources: </li></ul><ul><ul><li>Ivan Misner, Ph.D., Truth or Delusion? Busting Networking’s Biggest Myths (BNI) </li></ul></ul>© 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com   5
  6. 6. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 6 Build Strategic Alliances © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  7. 7. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 7 © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  8. 8. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com   “ Advertising is the Wind. PR is the Sun.”
  9. 9. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 9 <ul><li>Resources: </li></ul><ul><ul><li>Al Ries & Laura Ries, The Fall of Advertising & The Rise of PR </li></ul></ul><ul><ul><li>Self-publishing: Lulu.com </li></ul></ul><ul><ul><li>Google: Self-publishing resources </li></ul></ul>© 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  10. 10. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 10 © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  11. 11. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 11 <ul><li>Resources: </li></ul><ul><ul><li>Toastmasters International— </li></ul></ul><ul><ul><ul><li>Local Chapters at www.toastmasters.org </li></ul></ul></ul><ul><ul><li>Joanne Weiland, www.linktoexpert.c om </li></ul></ul>© 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  12. 12. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 12 © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  13. 13. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 13 © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  14. 14. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 14 <ul><li>Resources: </li></ul><ul><ul><li>Patricia Aburdene, Megatrends 2010—The Rise of Conscious Capitalism </li></ul></ul>© 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  15. 15. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 15 <ul><li>Brand YOU: The Essential Promotinal Tool Kit </li></ul><ul><ul><li>Professional headshot in digital & print format </li></ul></ul><ul><ul><li>One-page bio and one-paragraph summary </li></ul></ul><ul><ul><li>Series of articles on your area of expertise </li></ul></ul><ul><ul><li>30-second “elevator speech” about your business </li></ul></ul><ul><ul><li>E-mail signature “tag line” with all contact info </li></ul></ul><ul><ul><li>Promotional give-aways with branding & contact info </li></ul></ul>© 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  16. 16. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 16 <ul><li>Resources: </li></ul><ul><ul><li>Karen Post, Brain Tattoos—Creating Unique Brands That Stick in Your Customers’ Minds </li></ul></ul><ul><ul><li>Robert Middleton, e-newsletter and marketing workbooks at www.actionplan.com </li></ul></ul>© 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  17. 17. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 17 © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  18. 18. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 18 © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  19. 19. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 19 “ A ‘‘Master Mind’ may be created by any group of people who will coordinate their minds, in a spirit of perfect harmony. The group may consist of any number from two upward. Best results appear available from the blending of six or seven minds.” –Napoleon Hill, Law of Success © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  
  20. 20. © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com 20 Strategic Alliances Networking Foundation © 2007 -2011 Sally Anne Dishong  www.change-your-life-for-good.com  

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