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Top Tips - Advertising Fails the Relevancy Test: Rebuild Consumer Trust Through Engagement

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The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Retailers today must develop a different strategy to reach the consumer and create engagement.

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Top Tips - Advertising Fails the Relevancy Test: Rebuild Consumer Trust Through Engagement

  1. 1. Advertising Fails the Relevancy Test:Rebuild Consumer Trust Through Engagement
  2. 2. People Are Tiring of Ads in All Forms Consumers feel they’re drowning in information that fails to meet their needs and desires and hold little to no trust in companies. 95% do not trust advertising. 54% feel that companies are only interested in selling products and services, not the product of services that is right for an individual customer. 16% feel that companies are genuinely interested in them.© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.com Phone: 303.422.9758
  3. 3. 8% do not believe what companies say about themselves in marketing and advertising. 23% think that companies do not listen to consumers and their needs. 71% seek additional sources of information because they do not trust marketing and advertising.© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.com Phone: 303.422.9758
  4. 4. Retailers must…© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  5. 5. 1. Develop a strategy to embrace the era of social change and learn to engage customers in a two-way conversation at every stage of the customer lifecycle.© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  6. 6. 2. Focus on what really matters to their customers and prospective customers.© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  7. 7. 3. Create concise, relevant, and compelling messages that build relationships based on customer’s needs.© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  8. 8. To achieve increased insight and gain competitive edge requires developing a holistic understanding of the customer relationship including: - Purchase behavior - Lifestyle - Demographics - Motivations - Interests - Customer lifecycle - Purchase and communication channels© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  9. 9. About Us Customer Relationships – Engage. Keep. Grow. Customer Insight Group is a strategic marketing company that uses customer information to help its clients engage in successful and profitable long-term relationships with each and every customer. Loyalty Marketing & Social Media Marketing Services: • Strategy • Design • Implementation • Program Management • Program Refinement© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.com Phone: 303.422.9758
  10. 10. Free White Papers Check out Customer Insight Group’s FREE White Papers! www.customerinsightgroup.com/white-papers© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.comPhone: 303.422.9758
  11. 11. Connect With Us www.customerinsightgroup.com linkedin.com/company/240235?trk=tyah twitter.com/sallieburnett facebook.com/customerinsightgroup customerinsightgroup.com/rss-feed/ info@customerinsightgroup.com© 2012 Customer Insight GroupWebsite: www.customerinsightgroup.com Phone: 303.422.9758

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