This presentation was updated January 25, 2017. Six Critical Factors in Designing a Successful Loyalty Program Most of us agree that loyalty marketing pays off, but it's the how that trips up most companies. Our experience shows that there are six critical success factors to cultivating profitable customer relationships. 1. Successful loyalty plans are strategic 2. Trade-offs are required to attain financial goals 3. Objectives must drive program strategy 4. Identify how program design delivers value 5. Leverage best practices of industry leaders 6. Best loyalty programs align with customer relationship management goals. Who is Customer Insight Group, Inc.? Customer Insight Group is a leader in building brand loyalty for the world’s most influential and valuable brands. We help companies engage, keep and grow more profitable customer relationships. We leverage customer insight to deliver the right message to the right customer via the right channel-at the right time. The bottom line is we focus your marketing dollars to get you the biggest bang for your buck. The result? Long-term customer relationships and maximized margins. More CRM and Loyalty Marketing Resources: Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/ eBooks: http://www.customerinsightgroup.com/white-papers Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops Systematic New Loyalty Program Development: http://www.customerinsightgroup.com/systematic-new-loyalty-program Pinterest: http://pinterest.com/engagekeepgrow/ Some of the Brands We've Served Customer Insight Group, Inc. leads the way in the evolution of how companies engage their customers, positively motivate them and earn their long-term loyalty. Our extensive client work is a testimony to our depth of knowledge and ability to apply strategic insight and solutions to a wide variety of business objectives. Our team’s client experience includes: NHFA, Thomasville Furniture, The Maxim Group Carpet Franchise, Ashro, A&P, The Bon Ton, Crate & Barrel, Dick’s Sporting Goods, Edwin Watts Golf, GE Consumer Finance, Monroe and Main, Swiss Colony, Midnight Velvet, MySwingle.com, The Great Indoors, G.H. Bass, Golf Galaxy, Helzberg Diamonds, HSBC, Kohl’s, La-z-boy Furniture Franchise, MCI, Payless ShoeSource, Pier 1 Imports, Petco, Proflowers.com, Regis University, Ruby Tuesday, S&K Menswear, Sierra Trading Post, Stein Mart, Tommy Hilfiger, Ulta, as well as various other leading companies.