Steps for developing a social media channel strategy. Your goals, connecting with your customers, telling your story and measuring results. Learn more here: https://www.customerinsightgroup.com/marketinglibrary/social-media-marketing/how-to-create-a-social-media-channel-strategy

1. How to Crete a Social Media Channel Strategy

2. What is a Social Media Channel?
Copyright © 2018 Customer Insight Group, Inc.
A social media
channel is an
individual social media
network that can be
used for
communication,
interaction,
content-sharing
and collaboration.

3. 4 Steps to Develop Your Multi-Channel
Social Media Strategy
1. Determine How Social Media Supports Business Goals
2. Choose the Best Social Media Channels to Connect with Your
Customers
3. Tell Your Story
4. Measure Results

4. Develop a Multi-Channel Social Media
Strategy
Copyright © 2018 Customer Insight Group, Inc.
Deciding on the right social media
marketing channel for your business can
be tricky.
•First focus on core understanding —
who you’re trying to reach, what you’re
trying to accomplish, and how you want
to engage your target audience.
•Next, determine how each social media
channel supports your social media
marketing, overall marketing goals and
most importantly the businesses goals.
Determine How Social Media Supports Business Goals1

5. Develop a Multi-Channel Social Media
Strategy
Copyright © 2018 Customer Insight Group, Inc.
Choose the Best Social Media Channels to Connect with Your Customers
Social media marketing is a two-way street. No matter
how many dollars you spend on Facebook advertising or
Twitter ads, you will never convert enough leads or
paying customers for it to make sense unless you are
exchanging value with your market on a regular basis.
Think of it as your company’s chance to be a part of the
community its products serve.
If you are new to social media or you’re not sure you’re
doing the right thing, Customer Insight Group’sSocial
Media Resource Guide will help bring you up to speed.
It includes compelling, well-researched, proven social
media tactics and strategies.
2

6. Copyright © 2018 Customer Insight Group, Inc.
Brian Solis’ Conversation Prism
gives you a visual map of the
current social media landscape.
It highlights the dominant and
promising social networks and
organizes them by how they’re
used in everyday life. The
article,
What is the Best Social Media for Business
, provides tips and a strategy
for picking the best social
media networks for your
business.
Develop a Multi-Channel Social Media
Strategy
Choose the Best Social Media Channels to Connect with Your Customers

7. Develop a Multi-Channel Social Media
Strategy
Copyright © 2018 Customer Insight Group, Inc.
Each social media marketing channel is a different
medium for catering your brand’s message, and
every brand has a story that deserves to be told.
When you tell your story in a genuine, intimate,
compelling way online, people start to care about
you.
A tribe is built around your brand, and they will talk
about you when you’re not around. They will share
your messages, and when you do have some self-
promotion that needs sharing, they will happily wave
your flag for you and with you.
This all comes from finding out what makes your
business unique, what things set you apart from
your competitors, why you went into business in the
first place and delivering that in a genuine, honest,
compelling way.
Tell Your Story3

8. Develop a Multi-Channel Social Media
Strategy
Copyright © 2018 Customer Insight Group, Inc.
Set quantifiable measures for success
when creating a new channel strategy. Do
you want 1,000 new leads? 10 online
sales per month?
If you don’t have a tangible representation
of success in your marketing strategy, it’s
hard to stay motivated, and it’s hard to
justify paying money for internet
marketing without measurable ROI.
With weekly, monthly, and yearly goals,
you will have your social platforms
buzzing around your brand, generating
leads, new customers, and most
importantly sharing your brand’s story
with the world creating a narrative around
your company’s legacy.
Measure Results4

9. Copyright © 2018 Customer Insight Group, Inc.
These four steps should help you develop a fail proof social media
channel strategy. Know why you’re using the channel, leverage your
content by giving first and asking later, be like Steven Spielberg and
use the internet to tell your story, establish quantifiable measures for
success. You’ll be well on your way to dominating social media for
your business.
4 Steps to Develop Your Multi-Channel
Social Media Strategy

10. Nonprofit Marketing Resources
• LinkedIn for Nonprofits: https://nonprofit.linkedin.com/
• Facebook for Nonprofits: https://nonprofits.fb.com/learn-the-basics/
• Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/
• Retention and Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/
• Customer Connection Newsletter: http://bit.ly/2g5e0aw
Copyright © 2018 Customer Insight Group, Inc.

11. Sallie Burnett
President, Customer Insight Group, Inc.
ph: 303.422.9758
e: sallie@customerinsightgroup.com
w: http://www.customerinsightgroup.com
Copyright © 2018 Customer Insight Group, Inc.
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