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With over 241 million monthly active users, big and small businesses alike should be using Twitter to reach their fans and new customers. If done right, Twitter can have a big impact on your brand. These stats show some best practices.
Twitter engagement for brands is 17% higher on weekends.
Tweets with image links get 2x the engagement rate of those without.
Tweets with #hashtags get 2x more engagement.
Tweets with less than 100 characters get 17% more engagement.
37% of Twitter users will purchase from a brand they follow.
80% of users follow a brand to get exclusive content.
There is a 12x high chance to get re-tweeted if brands ask for it.
Tweets that included links are 86% more likely to be re-tweeted.
Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:
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