10 Ways to Grow Your Facebook Fan Base

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How is Facebook Used for Business?

• 65% of companies use Facebook as part of their marketing strategy. [Source: Econsultancy / Guava UK Search Engine Marketing Benchmark Report, April 2009].

• More than 700,000 local businesses have active pages on Facebook. [Source: Facebook, January 2010].

• In the last year, Facebook has increased its downstream traffic to online retail sites by 12%. Companies are increasingly using Facebook as a means of advertising rather than a means for friends to talk to one another. [Source: Experian Hitwise, October 2010]

• Facebook was the fourth biggest source of visits to news and media sites towards the end of 2009, after Google, Yahoo! and msn. [Source: Experian Hitwise, February 2010].

• Facebook reaches 56% of the active U.S market ―with an average usage of 6 hours a month per user [Source: Nielsen, December 2009].

• Fans are identified as U.S. consumers with a Facebook account who have become a fan of (i.e. „liked‟) at least one company or brand on Facebook. 38% of online consumers are Fans. [Source: Exact Target, Subscribers, fans and followers, May 2010].

• A Facebook page gives you the chance to connect with some of the most highly engaged consumers on the web. Higher levels of engagement lead to an increase in customer satisfaction, and happier customer will buy from you again, will shop more often, and will refer your brand to their friends.

• It’s a window into mobile world. Mobile access has exploded. There are now more than 100 million active users currently accessing the site through mobile technology.

This presentation gives you 10 ways to increase your Facebook Fan Base in 2014.

More Information:

Find out how you are doing with the Social Media Grader: http://www.customerinsightgroup.com/do-you-make-social-media-grade

Social Media Blog: http://www.customerinsightgroup.com/marketinglibrary/

Social Media Infographics: http://www.customerinsightgroup.com/infographs

Get help from an expert: http://www.customerinsightgroup.com/social-media-marketing

Here are just a few of the ways Customer Insight Group can you view and use social media:

• Listen and Learn: We help you to monitor what consumers are saying about your organization, your products, or programs and you can use the information to support your marketing goals. We help you test different social media tactics and learn what works.
• Build Relationships and Brand Awareness: You can interact with key audiences in order to build awareness for your brand. By increasing your visibility in the right areas and trying to stick in the minds of others through active interaction on many different levels, your company can strengthen relationships and brand awareness.
• Improve Reputation: You also improve your organization's reputation as an expert by being consistently involved in discussions on topics or aggregating information that is important to the customers you serve.

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10 Ways to Grow Your Facebook Fan Base

  1. 1. 10 Ways to Grow Your Facebook Fan Base S
  2. 2. Who We Are S Founded in 2004 and based in colorful Colorado. S Customer Insight Group is focused on helping companies engage, retain and grow profitable customers relationships. S Provide social media marketing for leading brands. S We take a holistic approach to strategy, analytics, creative, engagement, community management and technical development.
  3. 3. Campaign Execution Creative Development Content Creation Web/App Development Monitoring Community Analysis Campaign Strategy Channel Strategy Community Growth Advertising Implementation Strategy What We Do Campaign Analytics Channel Analytics Social Monitoring Consulting & Training
  4. 4. Before You Begin…. S Make sure you have aligned your Facebook marketing objectives with business objectives. S Set key performance indicators for both social actions (followers, shares) and business results (site traffic, lead generation and conversion). Increase Profits Customer Loyalty Grow Reach Gather Insights
  5. 5. Embed Widgets on Your Website  The Like Box widget works well to display your current fan base, read recent posts, and like the page with one click, without needing to visit the Page.
  6. 6. Invite Your Email Subscribers  Send an invitation to your subscribers via email (several times, over time) letting them know about your fan page and encouraging them to join. Social Media Icons Should be “Above the Fold”
  7. 7. Run a Contest  Use a Like Gate so you can engage customers on an ongoing basis
  8. 8. Add to Your Email Signature  Include a link to your fan page in every email you send out.
  9. 9.  Nominal weekly/monthly Place Facebook Ads Facebook Sponsored Ad budget, you boost your fan count.  Most targeted traffic you can buy.  Facebook sponsored ads display friends who already like the brand — social endorsements are very powerful! Facebook Ad
  10. 10. Use Facebook Apps  Make it easy for fans to shop.  Create a shop directly on Facebook.
  11. 11. Use Facebook Apps  Provide engaging value added content.
  12. 12. Promote Exclusive Events for Your Facebook Fans  Reward your loyal fans and customers with exclusive offers
  13. 13. Facebook Offers  Get your promotions in front of your target market.  Facebook Offers enable you to share discounts with your customers by posting an offer on their Facebook Page.  When someone claims an offer, they'll receive an email that they can show at the Page's physical location or a code to use online to get the discount.
  14. 14. Promote Your Post  Facebook’s Promote a Post makes it so your content shows up in your fans and their friends newsfeed.
  15. 15. Keep in Touch LinkedIn Group http://www.linkedin.com/Discussions InternetHowTo on Twitter http://twitter.com/internethowto Social Media Library http://www.customerinsightgroup.com/marketinglibrary Infographics http://www.customerinsightgroup.com/infographs Social Media Grader http://www.customerinsightgroup.com/marketinglibrary/social-media-grader How to Use Facebook for Business http://www.customerinsightgroup.com/facebook-pocket-guide

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