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10 Ways to Grow Your
Facebook Fan Base

S
Who We Are

S Founded in 2004 and based in colorful Colorado.
S Customer Insight Group is focused on helping

companies engage, retain and grow profitable customers
relationships.
S Provide social media marketing for leading brands.

S We take a holistic approach to

strategy, analytics, creative, engagement, community
management and technical development.
Campaign
Execution
Creative
Development
Content
Creation
Web/App
Development

Monitoring

Community
Analysis
Campaign
Strategy
Channel
Strategy
Community
Growth
Advertising

Implementation

Strategy

What We Do

Campaign
Analytics
Channel
Analytics
Social
Monitoring
Consulting &
Training
Before You Begin….

S Make sure you have aligned your Facebook marketing objectives

with business objectives.
S Set key performance indicators for both social actions

(followers, shares) and business results (site traffic, lead
generation and conversion).

Increase
Profits

Customer
Loyalty

Grow
Reach

Gather
Insights
Embed Widgets
on Your Website
 The Like Box widget

works well to display
your current fan
base, read recent
posts, and like the page
with one click, without
needing to visit the
Page.
Invite Your Email
Subscribers
 Send an invitation to your

subscribers via email
(several times, over time)
letting them know about
your fan page and
encouraging them to join.

Social Media Icons Should be
“Above the Fold”
Run a
Contest

 Use a Like Gate so you can

engage customers on an
ongoing basis
Add to Your
Email Signature

 Include a link to your fan

page in every email you send
out.
 Nominal weekly/monthly

Place
Facebook Ads

Facebook Sponsored Ad

budget, you boost your
fan count.
 Most targeted traffic you
can buy.
 Facebook sponsored
ads display friends who
already like the brand —
social endorsements are
very powerful!
Facebook Ad
Use
Facebook Apps

 Make it easy for fans to

shop.
 Create a shop directly
on Facebook.
Use
Facebook Apps
 Provide engaging value

added content.
Promote Exclusive
Events for Your
Facebook Fans


Reward your loyal
fans and customers
with exclusive offers
Facebook
Offers

 Get your promotions in front of
your target market.
 Facebook Offers enable you to
share discounts with your
customers by posting an offer on
their Facebook Page.
 When someone claims an
offer, they'll receive an email that
they can show at the Page's
physical location or a code to
use online to get the discount.
Promote
Your Post
 Facebook’s Promote a
Post makes it so your
content shows up in your
fans and their friends
newsfeed.
Keep in Touch
LinkedIn Group
http://www.linkedin.com/Discussions

InternetHowTo on Twitter
http://twitter.com/internethowto

Social Media Library
http://www.customerinsightgroup.com/marketinglibrary

Infographics
http://www.customerinsightgroup.com/infographs

Social Media Grader
http://www.customerinsightgroup.com/marketinglibrary/social-media-grader

How to Use Facebook for Business
http://www.customerinsightgroup.com/facebook-pocket-guide

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10 Ways to Grow Your Facebook Fan Base