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Pinterest Marketing: Tips, Tactics and Proven Strategies

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Pinterest Marketing: Tips, Tactics and Proven Strategies

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Pinterest Marketing resource guide. What you need to know about Pinterest for business.

We've compiled a list of proven strategies and tactics that you can use to get results from your Pinterest marketing right now.

Whether you're marketing on Pinterest as an small company or as a big brand, these marketing tips and Pinterest marketing strategies will show you how to build a following, optimize your pins and boards, measure the return on your activities and promote your pins with paid advertising.

Of all the social networks, Pinterest represents the most valuable network for driving online commerce. It drives traffic with an incredibly high interest in purchasing products, which in turn means that every visitor from Pinterest tends to be more effective than visitors from other sources.

This Pinterest Infographic shows how Pinterest drives online commerce: http://www.customerinsightgroup.com/marketinglibrary/heres-how-pinterest-drives-online-commerce


Pinterest Marketing resource guide. What you need to know about Pinterest for business.

We've compiled a list of proven strategies and tactics that you can use to get results from your Pinterest marketing right now.

Whether you're marketing on Pinterest as an small company or as a big brand, these marketing tips and Pinterest marketing strategies will show you how to build a following, optimize your pins and boards, measure the return on your activities and promote your pins with paid advertising.

Of all the social networks, Pinterest represents the most valuable network for driving online commerce. It drives traffic with an incredibly high interest in purchasing products, which in turn means that every visitor from Pinterest tends to be more effective than visitors from other sources.

This Pinterest Infographic shows how Pinterest drives online commerce: http://www.customerinsightgroup.com/marketinglibrary/heres-how-pinterest-drives-online-commerce


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Pinterest Marketing: Tips, Tactics and Proven Strategies

  1. 1. Pinterest Marketing: Tips, Tactics and Proven Strategies Learn how to build a following, optimize your pins and boards, measure the return on your activities and promote your pins with paid advertising.
  2. 2. While it’s true millions of women love Pinning, men are actually the fastest-growing demographic on Pinterest. No matter who your target audience is, take your Pinterest marketing to the next level with these top Pinterest tips. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 2
  3. 3. Add Links/Keywords & Pin It! Pinterest is not only a great visual representation of your business, it also has the extra bonus of having SEO value if you include the link and keywords in your description. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 3 1. Be sure that the content on your website is easy to share. 2. Don’t miss the chance to let users pin from catalog pages, blog post and individual product pages. 3. Put a pin button on all owned content. 4. Incorporate the “Pin it” button into your social sharing area on each page of your site.
  4. 4. Engage Pinterest Followers  Repin, “like” or comment on pins and boards of others.  Interact with your followers and take the time to participate.  Thank your pinners.  Pinterest offers the ability to interact with your brand’s ideal customers in a direct, authentic way. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 4 Repin Like Comment Engage Pinterest group boards can be a great source for repins, followers and traffic for your Pinterest brand page. Use PinGroupie to help you find the best Pinterest group boards for your brand. Join Group Boards
  5. 5. Mix it Up Avoid the “me syndrome” of pinning about your products. Connect with your target customers by pinning about inspirations, interests and your customers lifestyle. What’s most likely to be pinned? This is what is most likely to go viral if you’re in any of these sectors  How-to guides  DIY activities  Recipes 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 5
  6. 6. Be Relevant Create boards and pin items that appeal to every segment of your customer base. This is your opportunity to speak to all your audience segments. To attract new followers and keep them engaged, provide new content regularly. Create a new board or pin to an existing board at least once a day, seven days a week. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 6 Pin Daily – 7 Days a Week
  7. 7. Gift Category People love to use Pinterest for shopping ideas, which is why you may wan to use the new Gifts feed. Pinterest only shows product pins in the news feed. Product Pins show extra details like pricing, availability and where to buy right on the Pin so Pinners can decide which products are right for them. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 7 Make it Personal Use it show a different side to you and your business. Show behind the scenes at your office with boards about your staff or about a non-profit or cause you support.
  8. 8. Pin A Video Images are not the only things that can be pinned. You Tube videos can be pinned to boards in the same way as any other image. If you have how-to videos or presentations this would be a great place to add them for additional exposure. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 8
  9. 9. Pin What’s Hot Whether it’s a book that received exposure on a talk show or the latest fashion trends, users want to see what everyone’s is talking about. If you pin this type of content to your boards, you can draw that trend-seeking crowd to follow you, just make sure it’s relevant to your business. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 9 Your team can also look at the Pinterest page that shows every item pinned from your site and your competitor(s): http://pinterest.com/source/yoursite.com. For example, you can look at who is pinning from the Kohl’s website or Adidas.com.
  10. 10. Cross-Promote Tell your Facebook and Twitter fans and followers to come join the party. Incorporate plugins like the “Pin It” button on your website to let visitors know you have an active presence on Pinterest. Include a few of your best Pinterest pins in your newsletter or your regular emails. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 10 Rearrange Pinterest Boards If you have boards that are more relevant for the season or your current business priorities have changed, you can rearrange the order of your Pinterest boards on your profile page to reflect the season or their importance.
  11. 11. Use a Variety of Images Use a variety of images from product images, to collages to infographics. You can use tools like PinThemAll.net to help you create pins that stitch multiple images together. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 11 In terms of shape, vertical images with an aspect ratio between 2.3 and 4.5 get 60% more repins than very tall, thin images. Images with multiple dominant colors have 3.25 times more repins than images with a single dominant color. Lightness matters too. Medium light images get 20X more pins than darker images.
  12. 12. Get Seasonal Pinterest curates its own content with weekly collections called “Pin Picks,” which fit into current seasons, trends, and holidays. Your brand can create a more personal connection with Pinners with content that is timely and relevant to the season or holiday. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 12
  13. 13. Check Traffic & Copyrights Use Google analytics to track what images and content are driving site traffic. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 13 Pinterest Analytics Make sure you always credit images and link back to the original source. For more information see Pinterest’s terms and conditions for use of third- party content.
  14. 14. Rich Pins If you’re in the ecommerce biz, you may consider employing Rich Pins so users can see the price and availability of a product right on the Pin itself. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 14 Pin it for Later At the time of sharing the blog post to social media, you can give readers the options to “Pin the post for later read.” Your reader adds your pin to one of their Pinterest boards and comes back to your content later when they want to read and engage. It’s a great way to allow others to bookmark your content for later reading.
  15. 15. Reach More People with Promoted Pins 1. Determine your goal. Do you want conversion behavior (ecommerce sale or lead) or customer engagement (repins) that extends your reach and downstream engagement. 2. Create high-quality images that draw the readers attention. Vertical images work really well. Think long-term. Once your campaign ends, the pin is a never-ending billboard. 3. Use relevant keywords. To get the best results, focus on the long-tail of keywords. Monitor and delete keywords that are generating impressions but not clicks to your website. 4. If you use the Promoted Pins cost per click CPC model, you only pay if someone clicks through to your website. You can bid more aggressively knowing you are only paying for traffic and not impressions. 5. Target both desktop and mobile users. The majority of Pinterest conversions take place on a computer desktop. Repins (which may lead to subsequent downstream conversions) often occur on mobile, and drive conversions on all devices down the road. 6. Measure the results based on your goals. You can track conversions that result from 3 types of activity on Pinterest:  Clicks: When someone on Pinterest clicks your Pin and keeps going to your site (leaving Pinterest)  Repins + Close ups: When someone repins your Pin or clicks to see it close-up (staying on Pinterest)  Views: When somebody sees your Pin on Pinterest 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 15
  16. 16. Keep in Touch Social Media Library http://www.customerinsightgroup.com/marketinglibrary Infographics http://www.customerinsightgroup.com/infographs InternetHowTo on Twitter http://twitter.com/internethowto LinkedIn Social Media Resource Guide http://www.customerinsightgroup.com/social-media-resource-guide 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 16 https://www.linkedin.com/company/customer-insight-group-inc-
  17. 17. Questions? Sallie Burnett, CEO Customer Insight Group, Inc. Email: sallie@customerinsightgroup.com Website: www.customerinsightgroup.com Twitter: @sallieburnett LinkedIn Group: Customer Relationships — Engage. Keep. Grow 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 17

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