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13 Twitter Marketing Tips and Strategies to Improve Your Results

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13 Twitter Marketing Tips and Strategies to Improve Your Results

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Twitter marketing resource guide. Even Twitter’s most advanced users may be missing out on engagement opportunities if they are not optimizing to take advantage of Twitter’s basic features.

We've compiled a list of proven strategies and tactics that you can use to get results from your Twitter marketing right now.

Whether you're marketing on Twitter as a small company or as a big brand, thirteen tips will help you increase visibility, boost engagement and drive traffic to your site.

In this presentation, I’ll show you easy Twitter marketing ideas you can put to use right away.

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Get original Customer Insight Group, Inc. content sent straight to your email inbox for free. Click this link to subscribe: http://bit.ly/25J6ftW

Twitter marketing resource guide. Even Twitter’s most advanced users may be missing out on engagement opportunities if they are not optimizing to take advantage of Twitter’s basic features.

We've compiled a list of proven strategies and tactics that you can use to get results from your Twitter marketing right now.

Whether you're marketing on Twitter as a small company or as a big brand, thirteen tips will help you increase visibility, boost engagement and drive traffic to your site.

In this presentation, I’ll show you easy Twitter marketing ideas you can put to use right away.

Get Our Content Free Via Email
Get original Customer Insight Group, Inc. content sent straight to your email inbox for free. Click this link to subscribe: http://bit.ly/25J6ftW

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13 Twitter Marketing Tips and Strategies to Improve Your Results

  1. 1. 13 Twitter Marketing Tips and Strategies to Improve Your Results Fresh ideas to improve your Twitter marketing. Discover thirteen tips to help you increase visibility, boost engagement and drive traffic to your site
  2. 2. Tweeting is about more than just dashing off one-liners in 140 characters or less. To be successful, you need to know all the ins and outs of Twitter. These Twitter tips will help your business create a successful Twitter marketing strategy and get an edge over your competitors. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 2
  3. 3. #1 Create Compelling Content Your most valuable asset is the information you provide and it can be the deciding factor in enticing followers. Share articles, pictures and behind-the-scenes information about your company. When you create great content and tweets, use them again. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 3 Content Is King TIP • Tweets have a short lifespans, so don’t feel guilty for reposting a tweet. More than likely, not all of your followers read your tweet the first time around.
  4. 4. 1-6x #2 Tweet Frequently  When it comes to how often a brand should tweet per day – most brands tweet anywhere between 1 and 6 times every day (this figure excludes @replies and retweets.)  Remember to schedule your tweets throughout the day instead of posting them all at once.  Those that tweet throughout the day catch readers at different times of day and gain more followers. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 4 Daily
  5. 5. #3 Engage in a Conversation You won’t succeed in building your Twitter relationships by pushing out one-way marketing messages about your product.  Instead ask questions, retweet and publicly reply to compelling tweets posted by your followers and customers.  Majority of your Tweets should focus on driving interactions with your followers, such as Retweets, replies, and likes.  You can tweet to your audience in general, use a hashtag you know they frequently use, or even @mention specific customers for one-on-one tweeting. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 5
  6. 6. #4 Follow, Share, Respond Make it Easy to Follow — Ideally, your website should feature an easy-to-notice link to your Twitter account “above the fold” (visible without scrolling down) on each page of your website. Make it Easy to Share — Use Click to Tweet to provide bits of text in your blog posts readers can tweet in a single click. Respond — Answer compliments and provide feedback in real time. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 6 Source: Social Media Examiner
  7. 7. #5 Build Your Brand Your profile, bio and Twitter background should be consistent with your company’s website, and easy for followers to connect with you on other channels. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 7 #6 Make Keywords a Habit Use keywords in your tweets to send a consistent signal that tells others who you are, how you want to connect with them and what you want to talk about.
  8. 8. #7 Don’t Forget the #Hashtag Adding a hashtags before keywords in your tweets makes it easier for users looking to join a specific conversation, or for specific information. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 8 #8 Let Your Brand Personality Shine Social media is social, so mix up the serious and add something personal and fun to the mix. Tweets with hashtags double engagement rate. TIP • Use 2-3 hashtags max in your posts on Twitter.
  9. 9. #9 Call to Action Add a call to action to your tweet by giving clear directions, providing an incentive to click and by including a deadline.  This is about making sure your call to action matches the next step you want your customer to take.  Links provide more content to your tweets within Twitter’s character limits and they are the best way to provide valuable information to your followers.  You can link to your content more than once.  You can promote one link five different ways by first using the title of the page, next a quote, then one takeaway you discovered, one statistic, and finally a sentence of commentary. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 9
  10. 10. #10 Use Images Share images in your tweets to increase engagement, since images now appear inline on Twitter. Research shows that content with relevant images gets more views than content without relevant images. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 10 TIP • Incorporate an image into every three to four tweets so they’re more prominent in a user’s feed.
  11. 11. #11 Reward Followers  It can be something as simple as sending them a thank you, or as grand as giving them a personalized discount code or a free product.  To track how your offer translates into sales, create a special code or tracking number so you can measure the results.  Contests are also a fun way to not only reward followers, but to build buzz around your brand online as well. Run Twitter contests using hashtags to increase engagement quickly. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 11
  12. 12. #12 Keep it Short Always cap your tweets at around 115 characters for optimal retweet-ability. If you make your tweets the full 140 characters, your readers can’t add to them or retweet easily. 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 12 #13 Integrate & Schedule Its great to tweet in the moment. But, It’s good to have a few tweets cued up that support your overall marketing strategy. You can optimize these tweets and schedule them to coincide with other marketing tactics. 115 Characters!
  13. 13. Keep it Touch Social Media Library http://www.customerinsightgroup.com/marketinglibrary Infographics http://www.customerinsightgroup.com/infographs InternetHowTo on Twitter http://twitter.com/internethowto LinkedIn https://www.linkedin.com/company/customer-insight-group-inc- Social Media Resource Guide http://www.customerinsightgroup.com/social-media-resource-guide 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 13
  14. 14. Questions? Sallie Burnett, CEO Customer Insight Group, Inc. Email: sallie@customerinsightgroup.com Website: www.customerinsightgroup.com Twitter: @sallieburnett LinkedIn Group: Customer Relationships — Engage. Keep. Grow 2016 Customer Insight Group, Inc. All rights reserved. • www.customerinsightgroup.com 14

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