My campaign to become Chief Funster in the Best Jobs in the World competition

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Find out what I did for my campaign to become Chief Funster in the Best Jobs in the World campaign, hosted by Tourism Australia in 2013. Final stats of my PR efforts included.

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My campaign to become Chief Funster in the Best Jobs in the World competition

  1. 1. THE BEST CANDIDATE FOR CHIEF FUNSTERwww.bestjobs.salina-siu.com
  2. 2. HOW IT BEGANClick to watch the video
  3. 3. Why I created a blog:1. Tell the world what’s goingon and what I’m trying to do2. Ask my networks for support3. Create a centralized placewith the most up-to-dateinformation4. Allow media to discover andconnect with meMY BLOG: WWW.BESTJOBS.SALINA-SIU.COM
  4. 4. I created 33 blog posts that received over 2,483 page views in 9 countries.MY BLOG: WWW.BESTJOBS.SALINA-SIU.COM
  5. 5. HIGH-PROFILE REFEREESClick to watch the videoUniversity President“Salina is ready and able to takeon the job of Chief Funster. [...]So what are you waiting for?Make Salina your ChiefFunster, you’ll never regret it!”
  6. 6. Media PersonalityHIGH-PROFILE REFEREESClick to watch the video“I vote for Salina for Chief Funster! Sheis amazing at social media, she hasevent planning skills [...] and she’sready to turn up the heat in Australia!”
  7. 7. Municipal LeaderHIGH-PROFILE REFEREESClick to read the reference letter“Salina takes an innovative approach toentrepreneurship through social media. [...]Salina would be an excellent Chief Funsterand bolster the profile of Australia as apremier tourist destination.”
  8. 8. HIGH-PROFILE REFEREES2009 Finalist for Best Jobs inthe World competitionClick to watch the video."When I look back on 2009 andthink about what I might have donedifferently to become the IslandCaretaker, [...] I needed to be morelike Salina Siu, and thats why Imendorsing Salina Siu to be ChiefFunster for New South Wales."
  9. 9. Past EmployerPast EmployerAlma MaterORGANIZATION REFEREESSimon Fraser Univ.15,655 FollowersASAP Careers-Americas2,875 FollowersAIESEC Canada3,604 Followers
  10. 10. ONLINE NETWORK REFEREESHASHTAG USED 261 TIMESI asked my Twitter network of 2,292 followers tosupport my Chief Funster campaign by tweeting withthe hashtag, #Salina4ChiefFunster and it was used atotal of 261 times.
  11. 11. ONLINE NETWORK REFEREES30 POSTS, 971 LIKES, 124I used Facebook to keep my network of 1,206 connectionsupdated photos and links to my blog for my Best Jobs in theWorld campaign.
  12. 12. ONLINE NETWORK REFEREES8 POSTS198 LIKES15
  13. 13. ONLINE NETWORK REFEREES5 VIDEOS4,522 VIEWS96 LIKES30 COMMENT
  14. 14. From my referees, online community, and blog, I was approached by variousmedia sources, gaining a total of 20 media appearances!MEDIA APPEARANCES
  15. 15. TV APPEARANCESClick to watch the videoCTV News2,400,000+ Monthly Visitors9,500,000+ Monthly Page Views@CTVBC – 40,976 FollowersArticle Received:20 Facebook Shares8 TweetsClick to watch the videoNew Tang Dynasty2,400,000+ Monthly Visitors9,500,000+ Monthly Page Views@NTDTelevision – 2,979 Followers
  16. 16. PRINT NEWSPAPERSSurrey Leader NewspaperFeatured on website homepage andprinted on page 3Newspaper circulation: 86,500@surreyleader – 5,172 FollowersArticle Received:175 Facebook Shares8 Tweets
  17. 17. PRINT NEWSPAPERSMing Pao Daily News CanadaFeatured on website homepageand printed in newspaperNewspaper circulation: 158,000@mingpaovan – 1,592 Followers
  18. 18. NATIONAL NEWS ARTICLESCTV News2,400,000+ Monthly Visitors9,500,000+ Monthly Page Views@CTVBC – 40,975 FollowersArticle Received:11 Facebook Shares6 TweetsGlobal News1,100,000+ Monthly Visitors9,000,000 Monthly Page Views@BC1 – 2,908 FollowersArticle Received:152 Facebook Shares45 Tweets
  19. 19. NATIONAL NEWS ARTICLESHuffington Post Canada2,400,000+ Monthly Visitors9,500,000+ Monthly Page Views@HuffPostCanada – 40,090 FollowersArticle Received:93 Facebook Likes23 Facebook Shares16 Tweets
  20. 20. INTERNATIONAL ONLINE ARTICLESChina News ServiceSecond largest state-owned news agencyin China• Alexa ranking of 405 globally• 11,000,000+ unique views per month
  21. 21. Being featured in Ming Pao Daily attracted attention internationally and the storywas reported by 9 different Chinese news websites, reaching a global audience.INTERNATIONAL ONLINE ARTICLES51.caAlexa Rank: 15,504iask.caAlexa Rank: 31,538chinareviewnews.comAlexa Rank: 40,113lahoo.caAlexa Rank: 48,096guhantai.comAlexa Rank: 51,372city365.caAlexa Rank: 65,622
  22. 22. RADIO INTERVIEWListen to the audio recordingSonic Nation 104.9FMDaily Viewership: 236,200@TheSonicNation – 10,664 Followers@KidCarson – 45,301 Followers
  23. 23. THE BEST CANDIDATE FOR CHIEF FUNSTERwww.bestjobs.salina-siu.com

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