How to get 9 million views on YouTube - Salinabear


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My YouTube channel,, now has over 9 million video views and 53,000 subscribers. Find out how I got here and what I think is the recipe for YouTube success!

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How to get 9 million views on YouTube - Salinabear

  1. 1. SALINABEARww m/ alinabear s
  2. 2. WHAT I DOTutorials on cutting upyour t-shirts using onlya pair of scissors!
  3. 3. I make designs like this: My most popular one with 1.6M views!
  4. 4. 40K SUBSCRIBERS6.8 MILLION VIEWS24 VIDEOS17K NEW VIEWS DAILY4,800 COMMENTS28K LIKES & 1,300 DISLIKES I got here by posting my tutorials on relevant websites, partnering with t-shirt companies and using social media.
  5. 5. HOW I STARTED I wanted to learn how to cut up t-shirts myself but found that videos online were inadequate.
  6. 6. WHY I STARTED• Learn about YouTube• Learn video editing• Help others
  7. 7. OF AM S DIAGR CCES NN E SUVE UBY OUT An Audience Quality Findability Content
  8. 8. An Audience Mainly 13-17 year olds, 90% female and YouTube majority from on my audience
  9. 9. Surprising An Audience fans I didn’t expect! An audience isactively searching for my content
  10. 10. Quality Content• Number the steps• Explain all the steps• Good lighting• Top view• Fast-forward boring parts• Show end product at the beginning I avoided the mistakes other videos made
  11. 11. QualityContent People really appreciated my videos!
  12. 12. • Using keywords in the Findabilityvideo title, description andtags will help your video getdiscovered more easily 72 hours of video is• Views, likes, dislikes, uploaded to YouTube every minuteshares, comments,favourites and videoresponses determine howgood your video is and howhigh on the search results itwill appear
  13. 13. People are able to find my videos Findability
  14. 14. FIRST VIDEO 100 SUBS 14,000 VIEWS June 5, 2010 June 28, 2010 July 6, 2010APPLIED TO BE YOUTUBE 1ST PAYCHEQUE PARTNER PARTNER November 24, 2010 June 15, 2010 June 29, 2010 Adsense sends monthly paycheques if your account is over $100.
  15. 15. YouTube has3 most commonly asked questions to a clause to not disclose howme are: Are you a partner? Do you get much we make because the amount paid? How much do you make? depends on many factors. There are over 1 million partners and thousands make over six A ballpark estimate of figures a year. YouTube earnings is $2 per 1,000 views.
  16. 16. • Features creators• More customization (Custom video thumbnails)• More tools (Analytics)• Earn money
  17. 17. No copyright No set numbers for amount infringements on images, of subscribers or views. YouTube willphotos, music, video games, TV/ judge on a case-by-case basis based on movie clips or live the potential of your channel to make performances money for YouTube.
  18. 18. • For brand to reach • For publishers totheir target audience monetize their site content and audience Site-Targeted Advertising • Cost per impression (CPM) • Cost per click (CPC)
  19. 19. How you’reprobably familiar to Google AdSense
  20. 20. Many options for ads on YouTube
  21. 21. • For brand to reach • For publishers to their target audience monetize their site content and audience Two ways for brands to get charged for ads, two ways forYouTubers to get paid for ads: By ad views or ad clicks. Site-Targeted Advertising • Cost per impression (CPM) • Cost per click (CPC)
  22. 22. Page CTR (Click through rate) From the date range, you can see statistics on the breakdown of how much moneyCPC (Cost per click) you’re making on YouTube.RPM (Revenue per thousand impressions) = (Estimated earnings/Number of page views)*1000
  23. 23. Use the Google AdWords Keyword Tool to decide which keywords to use by seeing if the competition of a keyword is high, medium or low. Choose depending on your goals. Commonly searched keywords will produce lots of results,decreasing the chance that your video will show up at the top.
  24. 24. • Title (balance descriptive vs enticing)• Description - 5,000 character limit• Tags Use your chosen keywords in these fields
  25. 25. Peopledon’t sharemediocre,peopleshareawesome. - Scott Stratten