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CCI2008 - Web 2.0 - Top Ten Ways of Working Smarter

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Interactive discussion of the best 10 web 2.0 tools...

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CCI2008 - Web 2.0 - Top Ten Ways of Working Smarter

  1. 1. Ten Web 2.0 Ways to Work Smarter Salim Ismail
  2. 2. Top 10 Web 2.0 Tools <ul><li>Feedreader </li></ul><ul><li>Blogs </li></ul><ul><li>Skype </li></ul><ul><li>Google blog search/alerts </li></ul><ul><li>LinkedIn/Zoominfo </li></ul><ul><li>Photo/video-sharing </li></ul><ul><li>Google Maps </li></ul><ul><li>Salesforce/SugarCRM </li></ul><ul><li>Basecamp </li></ul><ul><li>Wikis </li></ul>
  3. 3. Feedreader <ul><li>How to use: </li></ul><ul><ul><ul><li>Google reader, FF bookmarks, Safari aggregator, My Yahoo </li></ul></ul></ul><ul><ul><ul><ul><li>Bloglines, </li></ul></ul></ul></ul><ul><ul><ul><li>Enter favorite blogs/feeds </li></ul></ul></ul><ul><ul><ul><li>Read them… (or not) </li></ul></ul></ul><ul><li>Pros: </li></ul><ul><ul><ul><li>Info delivered to YOU </li></ul></ul></ul><ul><ul><ul><li>Keeps you up to date </li></ul></ul></ul><ul><ul><ul><li>Well organized </li></ul></ul></ul><ul><ul><ul><li>Online reader means it’s accessible anywhere </li></ul></ul></ul><ul><ul><ul><li>(google reader) Search for, bookmark and share cool articles </li></ul></ul></ul><ul><li>Cons: </li></ul><ul><ul><ul><li>No time to read it all </li></ul></ul></ul><ul><ul><ul><li>Distracting </li></ul></ul></ul><ul><ul><ul><li>Headlines means shallow reading of the subject </li></ul></ul></ul><ul><ul><ul><li>Less visiting of websites </li></ul></ul></ul>
  4. 4. Blogs <ul><li>How to use: </li></ul><ul><ul><ul><li>Publish viewpoints </li></ul></ul></ul><ul><ul><ul><li>Keep others updated about what you’re doing </li></ul></ul></ul><ul><ul><ul><li>Evangelism/PR </li></ul></ul></ul><ul><ul><ul><li>Automatic generation of RSS (means YOU are syndicated) </li></ul></ul></ul><ul><li>Pros: </li></ul><ul><ul><ul><li>Great marketing tool </li></ul></ul></ul><ul><ul><ul><li>Ease of use </li></ul></ul></ul><ul><ul><ul><li>Great google juice </li></ul></ul></ul><ul><ul><ul><li>Catalog conversations / engage the community </li></ul></ul></ul><ul><ul><ul><li>Free speech!! </li></ul></ul></ul><ul><li>Cons: </li></ul><ul><ul><ul><li>Lot of crap out there </li></ul></ul></ul><ul><ul><ul><li>No control over what people say (about you or the brand) </li></ul></ul></ul><ul><ul><ul><li>Time waster </li></ul></ul></ul><ul><ul><ul><li>Takes a lot of time to maintain </li></ul></ul></ul><ul><ul><ul><li>Often off-topic </li></ul></ul></ul>
  5. 5. Skype <ul><li>How to use: </li></ul><ul><ul><ul><li>Set up an account </li></ul></ul></ul><ul><ul><ul><li>Like IM, but with voice/video </li></ul></ul></ul><ul><ul><ul><li>Autofills / great for international travel </li></ul></ul></ul><ul><li>Pros: </li></ul><ul><ul><ul><li>Cheap / free </li></ul></ul></ul><ul><ul><ul><li>Integrates to some apps </li></ul></ul></ul><ul><ul><ul><li>Keeps you connected </li></ul></ul></ul><ul><ul><ul><li>Instant communication </li></ul></ul></ul><ul><ul><ul><li>Use on wireless device </li></ul></ul></ul><ul><li>Cons: </li></ul><ul><ul><ul><li>Call quality sometimes dodgy </li></ul></ul></ul><ul><ul><ul><li>People can see you if you’re online </li></ul></ul></ul><ul><ul><ul><li>Communication overload </li></ul></ul></ul><ul><ul><ul><li>Not encrypted </li></ul></ul></ul>
  6. 6. Google blog search/alerts <ul><li>How to use: </li></ul><ul><ul><ul><li>Enter in phrase, get alerts </li></ul></ul></ul><ul><li>Pros: </li></ul><ul><ul><ul><li>Keep track of what’s being said </li></ul></ul></ul><ul><li>Cons: </li></ul><ul><ul><ul><li>Sometime junk – disambiguation is a problem </li></ul></ul></ul><ul><ul><ul><li>Overload problem </li></ul></ul></ul>
  7. 7. LinkedIn/Zoominfo <ul><li>How to use: </li></ul><ul><ul><ul><li>Search for names/companies </li></ul></ul></ul><ul><li>Pros: </li></ul><ul><ul><ul><li>Great research tool </li></ul></ul></ul><ul><ul><ul><li>Great if you have recommendations (great PR for you) </li></ul></ul></ul><ul><li>Cons: </li></ul><ul><ul><ul><li>Kinda scary </li></ul></ul></ul><ul><ul><ul><li>Accuracy </li></ul></ul></ul>
  8. 8. Video/Photo sharing <ul><li>How to use: </li></ul><ul><ul><ul><li>Upload stuff… </li></ul></ul></ul><ul><li>Pros: </li></ul><ul><ul><ul><li>Share stuff with people you care about </li></ul></ul></ul><ul><ul><ul><li>Great exposure (pr) – great for marketing </li></ul></ul></ul><ul><ul><ul><li>Extremely inexpensive </li></ul></ul></ul><ul><ul><ul><li>Central archive </li></ul></ul></ul><ul><ul><ul><li>No emails !!!! </li></ul></ul></ul><ul><ul><ul><li>Fun!! </li></ul></ul></ul><ul><ul><ul><li>You’ll see things that you’d never see otherwise… </li></ul></ul></ul><ul><ul><ul><li>Able to show things you’d never otherwise see </li></ul></ul></ul><ul><ul><ul><li>Instant community </li></ul></ul></ul><ul><ul><ul><li>Boon for political activism/free speech </li></ul></ul></ul><ul><li>Cons: </li></ul><ul><ul><ul><li>Prefer analog/tactile </li></ul></ul></ul><ul><ul><ul><li>Lots of crap </li></ul></ul></ul><ul><ul><ul><li>Legal question marks (fear of suing) </li></ul></ul></ul><ul><ul><ul><li>Privacy / ownership concerns </li></ul></ul></ul><ul><ul><ul><li>Need recent hardware </li></ul></ul></ul><ul><ul><ul><li>What about the kids???!!!! </li></ul></ul></ul>
  9. 9. Maps <ul><li>How to use: </li></ul><ul><ul><ul><li>Go to site… use </li></ul></ul></ul><ul><li>Pros: </li></ul><ul><ul><ul><li>Know where you are/going </li></ul></ul></ul><ul><ul><ul><li>Easy </li></ul></ul></ul><ul><ul><ul><li>Portable </li></ul></ul></ul><ul><ul><ul><li>Driving directions </li></ul></ul></ul><ul><ul><ul><li>Traffic </li></ul></ul></ul><ul><ul><ul><li>Triangulate information (local search) </li></ul></ul></ul><ul><ul><ul><li>Mashable </li></ul></ul></ul><ul><ul><ul><li>Customize routes </li></ul></ul></ul><ul><ul><ul><li>Save them </li></ul></ul></ul><ul><ul><ul><li>Google transit </li></ul></ul></ul><ul><li>Cons: </li></ul><ul><ul><ul><li>Not always accurate </li></ul></ul></ul><ul><ul><ul><li>Coverage is a bit dodgy </li></ul></ul></ul><ul><ul><ul><li>Can you choose between driving/walking directions </li></ul></ul></ul>
  10. 10. Saleforce/SugarCRM <ul><li>How to use: </li></ul><ul><ul><ul><li>Sales lead tracking / CRM </li></ul></ul></ul><ul><li>Pros: </li></ul><ul><ul><ul><li>Web-based </li></ul></ul></ul><ul><ul><ul><li>Customer engagement </li></ul></ul></ul><ul><ul><ul><li>Extensible </li></ul></ul></ul><ul><ul><ul><li>Great APIs </li></ul></ul></ul><ul><ul><ul><li>SF developer edition is free </li></ul></ul></ul><ul><ul><ul><li>Multi-users </li></ul></ul></ul><ul><ul><ul><li>Interface sophistication </li></ul></ul></ul><ul><li>Cons: </li></ul><ul><ul><ul><li>Can be expensive (SF) </li></ul></ul></ul><ul><ul><ul><li>Hard to train everyone </li></ul></ul></ul><ul><ul><ul><li>Too many features? </li></ul></ul></ul><ul><ul><ul><li>Web-based </li></ul></ul></ul><ul><ul><ul><li>Too big? Hackable / security? </li></ul></ul></ul>
  11. 11. BaseCamp <ul><li>How to use: </li></ul><ul><ul><ul><li>Online project mgmt </li></ul></ul></ul><ul><ul><ul><li>Free for basic use </li></ul></ul></ul><ul><li>Pros: </li></ul><ul><ul><ul><li>Easy to use </li></ul></ul></ul><ul><ul><ul><li>Hosted! </li></ul></ul></ul><ul><li>Cons: </li></ul><ul><ul><ul><li>Good for small projects </li></ul></ul></ul><ul><ul><ul><li>Hosted, therefore no data locally </li></ul></ul></ul><ul><ul><ul><li>Some missing features </li></ul></ul></ul>
  12. 12. Wikis <ul><li>How to use: </li></ul><ul><ul><ul><li>Two kinds of use… consuming and adding </li></ul></ul></ul><ul><li>Pros: </li></ul><ul><ul><ul><li>Wikipedia!!! </li></ul></ul></ul><ul><ul><ul><li>Hugely collaborative </li></ul></ul></ul><ul><ul><ul><li>Easy to get to lots of info </li></ul></ul></ul><ul><ul><ul><li>Scalable </li></ul></ul></ul><ul><ul><ul><li>Not hierarchic (link as you think) </li></ul></ul></ul><ul><ul><ul><li>Can have good security </li></ul></ul></ul><ul><ul><ul><li>Can be self-correcting </li></ul></ul></ul><ul><li>Cons: </li></ul><ul><ul><ul><li>Some use them, but hate them </li></ul></ul></ul><ul><ul><ul><li>Version control </li></ul></ul></ul><ul><ul><ul><li>User experience is a bit questionable </li></ul></ul></ul><ul><ul><ul><li>Accuracy </li></ul></ul></ul><ul><ul><ul><li>How to monitor?? </li></ul></ul></ul>

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