Nuts and bolts ofluxury websites
What comes to mind whenwe think of luxury websites?
user experienceawesome interface
graphic designeye-popping visual
excellent showcasepremium products
the message‘earn it!’
awesome interfaceeye-popping visual premium product                                ‘earn it!’
The Mirror Metaphor
A mirror attracts.       It amuses.It’s magical!A luxury brand attracts, amuses, and reflects the character of the owner li...
A luxury website attracts.   Its interface amuses.  It’s magical!  A luxury website attracts, amuses,  and offers an aweso...
reflects:character, identity       ⌃	      mirror      ⌃	       adds:   value, prestige
reflects:character, identity       ⌃	  luxury product      ⌃	       adds:   value, prestige
reflects:character, identity       ⌃	  luxury website      ⌃	       adds:   value, prestige
Key features
a.) Eye-popping visual
b.) Awesome interface built oncutting-edge web infrastructure
c.) Minimal textLuxury Website
d.) clean look, easy navigation           Luxury Website
e.) Utilitye.) Utility (ecommerce)            Luxury Website
Luxury websites tell stories.
Luxury websites tell stories.
Luxury brands arequick to embracethe latest technology.
Thank you
Nuts and bolts of luxury websites
Nuts and bolts of luxury websites
Nuts and bolts of luxury websites
Nuts and bolts of luxury websites
Nuts and bolts of luxury websites
Nuts and bolts of luxury websites
Nuts and bolts of luxury websites
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Nuts and bolts of luxury websites

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Nuts and bolts of luxury websites

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Nuts and bolts of luxury websites

  1. 1. Nuts and bolts ofluxury websites
  2. 2. What comes to mind whenwe think of luxury websites?
  3. 3. user experienceawesome interface
  4. 4. graphic designeye-popping visual
  5. 5. excellent showcasepremium products
  6. 6. the message‘earn it!’
  7. 7. awesome interfaceeye-popping visual premium product ‘earn it!’
  8. 8. The Mirror Metaphor
  9. 9. A mirror attracts. It amuses.It’s magical!A luxury brand attracts, amuses, and reflects the character of the owner like a mirror. The mirror,as we know it today, was once an item of luxury when only a handful of craftsmen in Venice knew the mirror-making secret.
  10. 10. A luxury website attracts. Its interface amuses. It’s magical! A luxury website attracts, amuses, and offers an awesome experience to the audience. Cutting-edge web infrastructure gives it a magical feel, and reduces the need for too many clicks/download time, etc.
  11. 11. reflects:character, identity ⌃   mirror ⌃   adds: value, prestige
  12. 12. reflects:character, identity ⌃  luxury product ⌃   adds: value, prestige
  13. 13. reflects:character, identity ⌃  luxury website ⌃   adds: value, prestige
  14. 14. Key features
  15. 15. a.) Eye-popping visual
  16. 16. b.) Awesome interface built oncutting-edge web infrastructure
  17. 17. c.) Minimal textLuxury Website
  18. 18. d.) clean look, easy navigation Luxury Website
  19. 19. e.) Utilitye.) Utility (ecommerce) Luxury Website
  20. 20. Luxury websites tell stories.
  21. 21. Luxury websites tell stories.
  22. 22. Luxury brands arequick to embracethe latest technology.
  23. 23. Thank you

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