How to write perfect sentences
for Facebook ( Twitter, Linkedin, websites, headlines & brochures ) CLIENTS: Ed Hardy, Jack n Jones & Louis Phillipe COPY: Salik Shah, August 2012 (Revised: March 2013)

SALIK SHAH / twitter@salik CONTENT
ARCHITECT & CONSULTANT Clients: Red Bull, Sony Music, Yamaha, Tata, National Geographic Channel, Hallmark, Titan, Ed Hardy, Jack n Jones, Louis Philippe, Leeds Metropolitan University, Makemytrip, The Backpacker Co, The Wanderers, etc

1. Know your brand and
its objectives.

2. Choose the right tone
and personality for your brand.

Question: What is the right
content which reflects your personality type?

3. Choose the right timing:
Reach maximum people with each post.

4. Know your audience. Accept
them as they are.

5. People come first, brands
second.

6. Less is more: Keep
it simple.

7. Limit post frequency. People
kill brands which are too loud on their timelines.

8. Let people participate. Let
them build your brand.

9. If you don’t advertise,
people will do it for you!

10. Don’t tell. Let people
discover.

11. It takes a lot
of creativity to let people be creative.

12. When you let people
be creative, they take interest in your brand.

13. If you can push
the limits, you should.

14. Be witty.

15. Never overdo wit.

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twitter @salik or linkedin.com/in/salikshah