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The Medium is
the Message.
Marshall McLuhan, 1967

The Meaning is
the Message.
Salik Shah, 2012

Content Manifesto for Startups & Brands: How to design content for innovation, survival, growth and business impact?

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Content Manifesto for Startups & Brands: How to design content for innovation, survival, growth and business impact?

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Salik Shah

, Creative Director

Published on Nov 13, 2013

"The era of digital marketing is over. It's almost dead." — Marc Pritchard, Procter & Gamble (Sept. 2013)

Leading global brands and Internet startups in the Knowledge economy requires a new approach to Content Design.

Content Manifesto is a foundation for Content Thinking 1.0 for business leaders and managers, innovators and thinkers, academicians and journalists, engineers and entrepreneurs, artists and architects, photographers and filmmakers, students and social workers—those who believe in the power of human expression, irrespective of the medium.