Using Google for Sales And Marketing


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This is a presentation that accompanies a webcast that is given on a regular basis. The overview for the webcast is below:

How to Use Google to Find and Attract Qualified Sales Leads

Did you know that you can use Google to either find good sales leads or drive high quality sales leads to you? Your competition does!

89% of all clicks on Google are on the first page and in certain circumstance, those people searching are ready to buy! What are you doing to get on the first page of Google so that you can capture those people as clients?

In this 45 minute Net Cast, Kersten Kloss and Chris Hamilton will show you numerous techniques to use Google as a Sales Lead Generation machine.

You will learn:

- How to get started on Google
- Several different services Google offers that your competition may be using
- 2 technique that you have to use that could get you on the first page of Google
- How to leverage one Google app will help you capture upcoming trends

By the end of this presentation you should have the fundamentals to be able to get started and start attracting leads to you.

Please register here:

Or see the upcoming events here:

PS. Did you know that Google has 71% of all search traffic on the net?

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Using Google for Sales And Marketing

  1. 1. Google for Sales<br />Presented by:<br />KerstenKloss<br />Refreshed IT<br />Chris Hamilton<br /><br />
  2. 2. Upcoming Webcasts<br /><br />April 8th – Stop Cold Calling – Part 1<br />April 15th – Using Email Marketing<br />April 22nd – Stop Cold Calling – Part 2<br />April 29 - 12 Things I Learned about Twitter<br />May 6th - ? Potentially online productivity tools<br />May 13 - ? May be a break due to a new baby<br />
  3. 3. Overview<br />Understanding of different Google services<br />Where to get started <br />What works for you<br />By no means everything<br />Could be used by a business or an individual<br />Any Google Technology may become obsolete – Wave?<br />
  4. 4. Google Statistics<br />71% of all searches on Google<br />40% of all searches on Google are Local<br />89% of all clicks are on the first page<br />80% of all Google users do local searches<br />7.4% of all website visits – 2nd to Facebook<br />Yahoo is #2 in search with 14.4% or 5 times less<br />Bing is 3rd with 9.7% or 7.3 times less<br />You Tube is 5th most visited site and 2nd most visited social networking site<br />From Hitwise<br />
  5. 5. The 2 most compelling stat<br />In 40% of searches a location is used<br />82% of people using a location in their phrase either:<br />Browse the site<br />Call the business<br />Contact by phone<br />Go to the physical location<br />33 people out of 100 will buy a product or service like yours if you are found on Google<br />Want to sell your product or service and beat out your competition?<br />
  6. 6. How Google Helps Sales<br />
  7. 7. Do the Math:<br />71% of all searches are on Google<br />40% of those searches are for a local service or product<br />80% of Google users look for local products and services<br />89% of all clicks on Google are on the first page<br />There are 10 to 17 search results on the first page<br />If you are not on the first page for your product or service then someone else’s is<br />Bottom line: If you are not on the first page of Google you are loosing sales<br />
  8. 8. So what are you doing to get found:<br />What is your plan to being found Google<br />Can not avoid not being found on Google<br />Need to ensure brand reputation<br />More search is becoming local based<br />Local search is for products and services<br />
  9. 9. What are the Google Applications?<br />Google Account<br />Google Places<br />You Tube<br />Google Merchant Center and Google Base<br />Google Local Shopping<br />Google Insights and Trends<br />Blogger<br />Google Alerts<br />Google Analytics<br />Others<br />
  10. 10. Set Up a Google Account<br />Go to or Google “Google Account”<br />Access to all your Google information<br />
  11. 11. Google Places<br />The Yellow pages of the Internet<br />Typically for a business<br />Can potentially give you a first page ranking<br />Drive tons of targeted traffic your way<br />Coupons and posts<br />Need a way for someone to reach you<br />Use pictures and videos<br />Great Tip: Select Categories and potentially add your geography<br />
  12. 12. Reviews on Google Places<br />The new word of mouth<br />Bad reviews can kill your business<br />Monitor your listing regularly<br />Get clients to post positive reviews<br />Post positive reviews on your clients sites<br />
  13. 13. Google Hot Pot<br />Location based social networking<br />
  14. 14. You Tube<br />Google loves video – 53X’s<br />Targeted traffic<br />Embed on your own site<br />Keywords and descriptions are key<br />Insights – See where traffic is coming from<br />Invite others to connect & subscribe<br />Just try it<br />Great Tip: Put your web address and contact information on videos<br />
  15. 15. Google Merchant Center/Base<br />Google Merchant Center:<br />Only for those who sell online<br />Sell your Products<br />Free to use<br />Google Base:<br />For real estate, jobs and vehicles<br />Listed out on Google Maps<br />Great Tip: Focus on short description<br />
  16. 16. Google Local Shopping<br />New on Google – Sign up ASAP and beat your competitors<br />Combines Merchant account with Google Places<br />Get your products listed Locally<br />Huge opportunities to sell<br />
  17. 17. Google Insights & Google Trends<br />Google’s way to show search terms<br />Find out what words trigger for your industry<br />Find up and coming terms<br />
  18. 18. Blogger<br />Google’s blogging platform<br />Google loves new content<br />Different strategies to increase findability<br />Drive qualified leads<br />Get rankings for specific keywords<br />Great Tip: Add Feedburner – Allow people to subscribe<br />Great Tip: Add an email subscription service<br />
  19. 19. Google Alerts<br />Email and/or RSS feed notification system<br />Triggered by keywords or phrases<br />Results can be for news, blogs, updates, video, discussions<br />See what is being said about you<br />Spy on your competition<br />Great Tip: Track companies for new employees or events that can lead to potential sales<br />
  20. 20. Google Analytics<br />Can’t track what you don’t know<br />Information can help guide your business<br />Where do my visitors come from<br />How are they finding me<br />What are they looking at<br />How long they are staying<br />Prospecting Tips:<br />Track prospects and see what they are looking at<br />See what companies are visiting and how often<br />
  21. 21. Finding an Email Address/Prospect<br />Email:<br />* or<br />Prospect:<br />Term<br />Vice President<br />Wild Cards:<br />Use the * or wildcard<br />Vice President * Company * term<br />Image:<br />
  22. 22. Others:<br />Adwords - Drive targeted traffic to your site<br />Organic Search – Keyword rich<br />Keyword Tool – use the right words great for LinkedIn Profile<br />Google Product Search (Froogle) – Find competitors prices<br />Google Reader<br />Google Sites<br />Feedburner<br />AdMob – Mobile advertising<br />Profiles – How others see you on Google<br />
  23. 23. Examples:<br />School in Calgary:<br />Google Places: 4,000 impressions -> 3% click thru -> 1,440 additional visits/year<br />Adwords: 20 to 50 targeted leads per month<br />Goal achieved: 50% more students enrolled<br />Luxfiend:<br />Google Merchant: Over 600,000 impressions/month<br />Drive potentially 100 to 200 additional website visits per day<br />Convert to buyers!!!!!<br />
  24. 24. Build a Plan and Follow<br />Pick what Google applications will work for you<br />Learn more about the applications you choose<br />Revisit a plan on a weekly or monthly basis<br />Start with one application and add more <br />IMPORTANT: Have a way for people to contact you on your web site or blog<br />
  25. 25. Questions?<br />
  26. 26. Sales Plug<br />
  27. 27. Net Cast Portal<br />Sales tool<br />Vet prospects quicker<br />Work with qualified prospects<br />Close business quicker<br />One to many approach not 1 to 1<br />We Compensate Well for Leads That Become Sales<br />
  28. 28. Upcoming Webcasts<br /><br />April 8th – Stop Cold Calling – Part 1<br />April 15th – Using Email Marketing<br />April 22nd – Stop Cold Calling – Part 2<br />April 29 - 12 Things I Learned about Twitter<br />May 6th - ? Potentially online productivity tools<br />May 13 - ? May be a break due to a new baby<br />
  29. 29. Thanks for your time<br />Please feel free to contact me at:<br /><br />403-630-1243<br />KerstenKloss<br /><br />403-775-6969<br />