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Strategies For Marketing Boot CampGetting Found Online
Agenda•4 Strategies•Tactics to Get Found Online•Tying the Process Together•Show you an immediate 10 times+ ROI on the fee ...
Notes:•Recorded•Link will be provided•List of resources will be provided•We are available to answer questions
Who We Are
Why Get Found Online
• 89% of all searches start online• 73% Local Search• 61% Buy
No Promotion +Not Getting Found= Missed Sales Opportunities
How Do You Get Found?
Building Blocks•Blogging•Social Media•Twitter•Video
Strategy                         TacticsStructure To Segments                         How To                        Resour...
Before We Start        https://adwords.google.com/select/KeywordToolExternal
Before We Start                      Use The Long Tail        https://adwords.google.com/select/KeywordToolExternal
Strategy 1 - Blogging
Why Blog•Companies that Blog get 55% more traffic•70% more leads•20+ post per month - 5 X’s more traffic and 4 X’s more lead...
Tactic 1 - Starting PointYou Need*:•Domain - $12 per year•WordPress Hosting - $9 per month•Email Account - $2.29 to $7.64 ...
How ToGo to www.GoDaddy.com•Pick a 2 year term•Pick a domain - Name in Domain•Pick a Delux Basic Email Plan or•Pick the Ho...
How ToGo to www.GoDaddy.com•Pick a 2 year term•Pick a domain - Name in Domain•Pick a Delux Basic Email Plan or            ...
Resouces•www.GoDaddy.com•Do not use free software - Looks cheap
Gold Dust•Pick A Keyword In Your Domain•“Calgary” + What You Do  ➡   CalgaryExecutiveRentals.com•Increase Chances of Highe...
Tactic 2 - Setting Up Your Site You Need: •   Sweat equity •   Imagination •   WordPress Hosted Site •   Or Outsource
How To• Start with Your Go Daddy WordPress Site  ➡ On   GoDaddy.com - Account Information• Walk thru the process in GoDadd...
Resources•www.GoDaddy.com ➡YourDomain.com/wp-admin•www.Elance.com•www.authoritypro.com
Tip  If Outsourcing - make sure to have developer do:  • All In One SEO Pack  • SEO Pressor      ➡   Get Full Version     ...
Gold• Use AuthorityPro• Created Individual Landing Pages  • Squeeze Pages  • Sales Pages• No Clutter• Everything You Need•...
Tactic - Creating A Post                           It’s Easier Than You Think
How To•Pick the Topic•Google Keyword Tool•“Quotations”•Searches > Results•Use video to get 50 X’s greater chance
How To Continued•Title - Include Your Keyword or Phrase•Content•Tags - Show how to create tags•More that 300 words
Gold Dust!
Gold Dust!  Look
Gold Dust!  Look             Look
Gold Dust!  Look                 Look             BooYah!!!
Gold Dust  •People Look for things or to solve problems  •“How do I” or “Where Do I”  •Use a geographic region  •“How Do I...
Resources•Google Keyword Tool•YouTube
Tactic - SEOWhy:•78% of results•Increase chance of getting foundNeeded:•SEO Pressor•All in One SEO Pack
SEO PressorAll In One SEO Pack
How ToSEO Pressor•Install the Widget - Get the Ultimate version•Follow the instructionsAll In One SEO Pack•Install the Wid...
Bad
Bad   Good
Bad                     Good      Done In Minutes
Tip: Have the Keyword in the Title,Description and the first keyword listed    In This Case: Twitter Marketing
Resources•SEO Pressor  • Buy the Ultimate Version  • Follow the rules•All In One SEO Pack  • Freebie  • Follow the rules
GoldKeyword or Phrase in:•URL•Title•Description•Keywords
Tactic - Email Marketing Why: • Live and Die By Your List • Spend $1 get $44 back • Continual Marketing Needed: • Aweber •...
How To•Sign up for service•Create a piece of information•Create a form & Add to your site•Automate Responses•Send out info...
Why Email Marketing Works
Why Email Marketing Works
Why Email Marketing Works
Why Email Marketing Works
Why Email Marketing WorksYou See Who Is Interested
Why Email Marketing Works   You See Who Is InterestedPS. Resend to those who didn’t open original email
Resources•Aweber   • Great Reporting   • A little cumbersome•Mail Chimp   • Easy to make Emails   • A little confusing to ...
Gold•Word Press Comments•Have to leave email address•Collect names - Under Users•Widget: Export Users to CVS•Upload to Ema...
More Gold• Send out emails at 7:55 AM• Send a Plain Text Email also• 60% to 80% Informational 20% to 40% sales• Catchy Tit...
Tactic - Blog Pinging
Tactic - Blog Pinging
Tactic - Blog Pinging
Tactic - Blog Pinging
How To
How ToTitle of Post
How ToTitle of PostURL or WebAddress
How ToTitle of PostURL or WebAddressSelect Services
How ToTitle of PostURL or WebAddressSelect ServicesSubmit
How ToTitle of PostURL or WebAddressSelect ServicesSubmit     Tip: Have Your Blog Title in the Blog Description
Resources
The Last Word:
Make Sure•Update content constantly•Include a picture in your post•Go after under utilized Keywords & do multiple Posts•SE...
Strategy 2Social Media
What Is Social Media? “the use of web-based and mobile technologies to turn communication into an interactive dialogue” wi...
I found something cool and  I want to share it with you
Why Social Media•Great way to get your post spread by others•Great way to get found in multiple places•Back links•22% of t...
Tactic - Distribution•Spread your word via others•Using a submittal service•Using Content Distribution Service
How To
How To 1. Create Content
How To 1. Create Content                     2. Do An Overview
How To 1. Create Content                         2. Do An Overview               3. Distribute
Click Post
Click PostAdd Title
Click PostAdd TitleAdd URL
Click PostAdd TitleAdd URLAdd Text
Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”
Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”Select Services
Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”Select Services   Post
Click Post          Add Title          Add URL          Add Text          Add Tags W/ “ ”         Select Services         ...
Want to Save Event More Time - Then Automate
Want to Save Event More Time - Then Automate                                      Click This
Want to Save Event More Time - Then Automate                                      Click This                              ...
Want to Save Event More Time - Then Automate                                      Click This                              ...
Want to Save Event More Time - Then Automate                                      Click This                              ...
AddThis
AddThisAdd the Widget
AddThisAdd the WidgetClick On Share
AddThisAdd the WidgetClick On ShareClick on Service
AddThis                    Add the Widget                    Click On Share                    Click on ServiceLeverage Ot...
Go to Shareaholic.com - Get Widget - Add To ToolBar
Go to Shareaholic.com - Get Widget - Add To ToolBar                                 Go To Your Site
Go to Shareaholic.com - Get Widget - Add To ToolBar                                 Go To Your Site                       ...
Go to Shareaholic.com - Get Widget - Add To ToolBar                                 Go To Your Site                       ...
Resources•OnlyWire - Monthly $13  • Onlywire Set Up Thru Elance.com•AddThis•Shareaholic
Tactic - LinkedIn
How To
How ToUpdate
How ToUpdate   Keywords in           Profile
How ToUpdate   Keywords in   Post to Group &           Profile       Start A Group
How To  Update         Keywords in     Post to Group &                   Profile         Start A GroupTip: Join Groups and ...
Resources•Linked In•Use the Business Account
Gold       • Set up a landing page via Unbounce       • Give something away of value to your target market       • Post on...
Tactic - Really Simple Syndication
What is it?
What it Can and Can Not Do • Syndicating through RSS gets your content noticed • Syndicating RSS generates link backs = Go...
How to use RSS•Follow content with RSS Readers•Distribute your content to search engines•Redistribute your content through...
Resources•RSS Search Engine: http://www.search4rss.com/•RSS Readers / Aggregators: http://www.google.com/reader•RSS Social...
The Last Word:
What’s The Next Wave?
Strategy 3 - Twitter
Tactic - Setting Up
How To
How ToGo to Settings
How ToGo to SettingsGo To Profile
How To Go to Settings Go To ProfileFill Everything In
How To Go to Settings Go To ProfileFill Everything In  Double Dip
How To Go to Settings Go To ProfileFill Everything In  Double Dip                     Include Contact Information          ...
How ToClick Here  ChooseBackground   Save
Resources            Twitter and Imagination
Resources•Top 10 Twitter Tips and Tricks eBook•Sales Tip A Day YouTube Channel•Refreshed-IT YouTube Channel
Gold DustPrezi and Twitter
Gold DustPrezi and TwitterLets Try
Gold Dust Prezi and TwitterLets Try  Prezi’sRank Wellin Google  Results
Tactic - Tweet Adder Problem: Twitter is Time Consuming•Automated Follow/Unfollow•Automated Tweets•Tweet Generator•RSS fee...
Automate
AutomateFollowers
AutomateFollowersAdd/Purge
AutomateFollowersAdd/PurgeTweet
AutomateFollowersAdd/PurgeTweetPromote
AutomateFollowersAdd/PurgeTweetPromote            Marketing Message going 24/7
AutomateFollowersAdd/PurgeTweetPromote              Marketing Message going 24/7            Time Savings of 8 Hours per Ac...
How To•Go to Tweet Adder•Register for an account - 1, 5, 10 or unlimited•Multiple Accounts      use the hosting service•Se...
ResourcesTweet Adder
Tactic - Social OomphProblem: Twitter is Time Consuming•Recurring Tweets•Schedule DM’s as Thank You Messages•Ping.FM
How To
How To         Recurring Tweets
How To         Recurring Tweets             Save For            Future Use
How To         Recurring Tweets             Save For            Future Use         Future Publish
How To         Recurring Tweets             Save For            Future Use         Future Publish            Multiple     ...
How To                                     Recurring Tweets                                          Save For             ...
ResourcesSocialOomph
Tactic - HootSuite
How To
Video Demo - Click to Play         CLICK HERE to PLAY VIDEO
Resources•CLICK HERE to Visit HootSuite Website
Tactic - Landing Page One goal Leads or Name Capture
How To
How ToAutomate a Tweet
How ToAutomate a TweetDirect to a Landing Page
How ToAutomate a TweetDirect to a Landing Page                           Capture Emails                            and Names
How ToAutomate a TweetDirect to a Landing Page                             Capture Emails                              and...
Gold Dust•Add a Video•Tell people what you want them to do•300% greater conversions•Sales Leads
Resources•www.Unbounce.com•www.authoritypro.com
The Last Word:
•Don’t Just Automate•Engage Too ➡   Ask Questions ➡   Talk
Strategy 4 - Video
Why Video•80% retention•90% of online•300% conversion on landing pages•50 X’s•Less competition•YouTube - 2nd largest Searc...
Tactic - KeywordsWhy Keywords•Targeted traffic•See which keywords work and which don’t•See if you are missing keywords•Opti...
How To•Use Google Keyword Tool•Go to YouTube•Go to Google•Find Your Topic•Geographic Location + Term
Resources•Google Keyword Tool
Tactic - Video CameraWhy•Video Cameras are inexpensive•Videos are descriptive•Capture videos on the fly•Really easy to do
How To•Point•Shoot•Edit•Post
Resources•Best Buy•Future ShopTips:•Look for camera with Mic Jack•Sony ECM-DS70p Mic on Ebay
Tactic - Screen Capture
How To•Presentation or Screen View•Pick your program•Record
Resources•ScreenFlicks - Mac•CamStudio - PC•Keynote - Mac•Camtasia - Mac or PC•Quicktime - Mac
Tactic - Editing
How To
How To
How To
How To
Resources•iMovie•Windows Movie Maker
Tactic - Tube Mogul
How To
How To
How To
How To
How To
How To
Resources•TubeMogul•Use the Keyword ToolAlternate:• TrafficGeyser
Gold
Gold
Gold
Gold
Gold
Tactic - Webinars, Webcasts & Netcasts Interview with Dave Kerpen - Author of Likeable
Keys to Effective Online Presentations       What’s Your Goal?
Do’s•Have an event promotion and follow-up plan•Keep Event Simple and Accessible•Video-centric, Not Powerpoint Based•Be Tr...
STOP SELLING•NO FEATURE DUMPS: Deliver value based content•NO PITCHING: Inform, Educate, Entertain•NO ME-ME’s Invite Subje...
Record / Rebroadcast / Followup•Record Events Live•Rebroadcast On-Demand•Registration = List Building Tool•Syndicate Squee...
Resources•NetCast Event
The Last Word:
•Video Will Increase Your Chances of Getting Found•Video Will Increase Your Odds Of Getting Google Page 1•80% Recall•You C...
Tying The Process Together
What is your topic?Use Google Keyword ToolDecide what you want in a blog post -Presentation? Video? Audio?Distribute - Pos...
The Ultimate Distribution Process
Getting The Word Out         Want to see how 1 blog post can         get sent to hundred’s of sites?
}Presentation    SlideShare   / Prezi                    FaceBook                 Scrib’d                              Lin...
Over 500+ Distribution Channels
The Last Word
•Write great content - people will come back•Have a plan to use multiple items for 1 blog post•Optimize the keywords•Use a...
Thank You’s•All of you•All of those who helped spread the word:  • Gabrielle Thome, Dave Eger, Ron Lessoway, Christina Smith
We are available to help any of you withimplementing these strategies.
Strategies for Marketing Boot Camp - Getting Found Online
Strategies for Marketing Boot Camp - Getting Found Online
Strategies for Marketing Boot Camp - Getting Found Online
Strategies for Marketing Boot Camp - Getting Found Online
Strategies for Marketing Boot Camp - Getting Found Online
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Strategies for Marketing Boot Camp - Getting Found Online

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Here is a presentation from a recent Strategies for Marketing Boot Camp that was held in Calgary.

More Boot Camps coming up. For more information go to:
http://how-to-get-found-online.eventbrite.com/

http://mastering-online-video-workshop.eventbrite.com/

http://www.eventbrite.com/event/2660506647

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Strategies for Marketing Boot Camp - Getting Found Online

  1. 1. Strategies For Marketing Boot CampGetting Found Online
  2. 2. Agenda•4 Strategies•Tactics to Get Found Online•Tying the Process Together•Show you an immediate 10 times+ ROI on the fee today
  3. 3. Notes:•Recorded•Link will be provided•List of resources will be provided•We are available to answer questions
  4. 4. Who We Are
  5. 5. Why Get Found Online
  6. 6. • 89% of all searches start online• 73% Local Search• 61% Buy
  7. 7. No Promotion +Not Getting Found= Missed Sales Opportunities
  8. 8. How Do You Get Found?
  9. 9. Building Blocks•Blogging•Social Media•Twitter•Video
  10. 10. Strategy TacticsStructure To Segments How To Resources
  11. 11. Before We Start https://adwords.google.com/select/KeywordToolExternal
  12. 12. Before We Start Use The Long Tail https://adwords.google.com/select/KeywordToolExternal
  13. 13. Strategy 1 - Blogging
  14. 14. Why Blog•Companies that Blog get 55% more traffic•70% more leads•20+ post per month - 5 X’s more traffic and 4 X’s more leads•Content rules
  15. 15. Tactic 1 - Starting PointYou Need*:•Domain - $12 per year•WordPress Hosting - $9 per month•Email Account - $2.29 to $7.64 per month * Minimum 2 Years
  16. 16. How ToGo to www.GoDaddy.com•Pick a 2 year term•Pick a domain - Name in Domain•Pick a Delux Basic Email Plan or•Pick the Hosted Exchange Plan*•Bonus - Get up to $350 in advertising credits * You get a copy of Outlook or Entourage valued at $100
  17. 17. How ToGo to www.GoDaddy.com•Pick a 2 year term•Pick a domain - Name in Domain•Pick a Delux Basic Email Plan or There is the•Pick the Hosted Exchange Plan* ROI Today•Bonus - Get up to $350 in advertising credits * You get a copy of Outlook or Entourage valued at $100
  18. 18. Resouces•www.GoDaddy.com•Do not use free software - Looks cheap
  19. 19. Gold Dust•Pick A Keyword In Your Domain•“Calgary” + What You Do ➡ CalgaryExecutiveRentals.com•Increase Chances of Higher Ranking
  20. 20. Tactic 2 - Setting Up Your Site You Need: • Sweat equity • Imagination • WordPress Hosted Site • Or Outsource
  21. 21. How To• Start with Your Go Daddy WordPress Site ➡ On GoDaddy.com - Account Information• Walk thru the process in GoDaddy Guide ➡ Remember Your Login and Password Info• Pick a Theme - Free or Paid• Authority Pro• Don’t have time - Elance
  22. 22. Resources•www.GoDaddy.com ➡YourDomain.com/wp-admin•www.Elance.com•www.authoritypro.com
  23. 23. Tip If Outsourcing - make sure to have developer do: • All In One SEO Pack • SEO Pressor ➡ Get Full Version ➡ MAC • Set Up URL’s with Post Title
  24. 24. Gold• Use AuthorityPro• Created Individual Landing Pages • Squeeze Pages • Sales Pages• No Clutter• Everything You Need• Saves hours and money while getting sales leads
  25. 25. Tactic - Creating A Post It’s Easier Than You Think
  26. 26. How To•Pick the Topic•Google Keyword Tool•“Quotations”•Searches > Results•Use video to get 50 X’s greater chance
  27. 27. How To Continued•Title - Include Your Keyword or Phrase•Content•Tags - Show how to create tags•More that 300 words
  28. 28. Gold Dust!
  29. 29. Gold Dust! Look
  30. 30. Gold Dust! Look Look
  31. 31. Gold Dust! Look Look BooYah!!!
  32. 32. Gold Dust •People Look for things or to solve problems •“How do I” or “Where Do I” •Use a geographic region •“How Do I Find a Good Calgary IT Company” •Call To Action in the Post
  33. 33. Resources•Google Keyword Tool•YouTube
  34. 34. Tactic - SEOWhy:•78% of results•Increase chance of getting foundNeeded:•SEO Pressor•All in One SEO Pack
  35. 35. SEO PressorAll In One SEO Pack
  36. 36. How ToSEO Pressor•Install the Widget - Get the Ultimate version•Follow the instructionsAll In One SEO Pack•Install the Widget•Fill Out Fully
  37. 37. Bad
  38. 38. Bad Good
  39. 39. Bad Good Done In Minutes
  40. 40. Tip: Have the Keyword in the Title,Description and the first keyword listed In This Case: Twitter Marketing
  41. 41. Resources•SEO Pressor • Buy the Ultimate Version • Follow the rules•All In One SEO Pack • Freebie • Follow the rules
  42. 42. GoldKeyword or Phrase in:•URL•Title•Description•Keywords
  43. 43. Tactic - Email Marketing Why: • Live and Die By Your List • Spend $1 get $44 back • Continual Marketing Needed: • Aweber • Mail Chimp
  44. 44. How To•Sign up for service•Create a piece of information•Create a form & Add to your site•Automate Responses•Send out information at least monthly•Ask anyone you talk to, to join your list
  45. 45. Why Email Marketing Works
  46. 46. Why Email Marketing Works
  47. 47. Why Email Marketing Works
  48. 48. Why Email Marketing Works
  49. 49. Why Email Marketing WorksYou See Who Is Interested
  50. 50. Why Email Marketing Works You See Who Is InterestedPS. Resend to those who didn’t open original email
  51. 51. Resources•Aweber • Great Reporting • A little cumbersome•Mail Chimp • Easy to make Emails • A little confusing to use
  52. 52. Gold•Word Press Comments•Have to leave email address•Collect names - Under Users•Widget: Export Users to CVS•Upload to Email Service
  53. 53. More Gold• Send out emails at 7:55 AM• Send a Plain Text Email also• 60% to 80% Informational 20% to 40% sales• Catchy Title• Resend to those who didn’t open• Automate broadcast via RSS feed • Blog Posts to Newsletter
  54. 54. Tactic - Blog Pinging
  55. 55. Tactic - Blog Pinging
  56. 56. Tactic - Blog Pinging
  57. 57. Tactic - Blog Pinging
  58. 58. How To
  59. 59. How ToTitle of Post
  60. 60. How ToTitle of PostURL or WebAddress
  61. 61. How ToTitle of PostURL or WebAddressSelect Services
  62. 62. How ToTitle of PostURL or WebAddressSelect ServicesSubmit
  63. 63. How ToTitle of PostURL or WebAddressSelect ServicesSubmit Tip: Have Your Blog Title in the Blog Description
  64. 64. Resources
  65. 65. The Last Word:
  66. 66. Make Sure•Update content constantly•Include a picture in your post•Go after under utilized Keywords & do multiple Posts•SEO each post•Better To Get a lot of a long tail•Export your information at least monthly
  67. 67. Strategy 2Social Media
  68. 68. What Is Social Media? “the use of web-based and mobile technologies to turn communication into an interactive dialogue” wikipedia.org
  69. 69. I found something cool and I want to share it with you
  70. 70. Why Social Media•Great way to get your post spread by others•Great way to get found in multiple places•Back links•22% of the web traffic & 23% of all time online•Over 80% of all Americans use social media•53% follow a brand
  71. 71. Tactic - Distribution•Spread your word via others•Using a submittal service•Using Content Distribution Service
  72. 72. How To
  73. 73. How To 1. Create Content
  74. 74. How To 1. Create Content 2. Do An Overview
  75. 75. How To 1. Create Content 2. Do An Overview 3. Distribute
  76. 76. Click Post
  77. 77. Click PostAdd Title
  78. 78. Click PostAdd TitleAdd URL
  79. 79. Click PostAdd TitleAdd URLAdd Text
  80. 80. Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”
  81. 81. Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”Select Services
  82. 82. Click PostAdd TitleAdd URLAdd TextAdd Tags W/ “ ”Select Services Post
  83. 83. Click Post Add Title Add URL Add Text Add Tags W/ “ ” Select Services PostTime Savings: @ 3 Min/Post is 90+ minutes
  84. 84. Want to Save Event More Time - Then Automate
  85. 85. Want to Save Event More Time - Then Automate Click This
  86. 86. Want to Save Event More Time - Then Automate Click This Copy This
  87. 87. Want to Save Event More Time - Then Automate Click This Copy This Click Post Then Feed
  88. 88. Want to Save Event More Time - Then Automate Click This Copy This Click Post Then Feed Paste Here & Submit
  89. 89. AddThis
  90. 90. AddThisAdd the Widget
  91. 91. AddThisAdd the WidgetClick On Share
  92. 92. AddThisAdd the WidgetClick On ShareClick on Service
  93. 93. AddThis Add the Widget Click On Share Click on ServiceLeverage Othersfor Viral Content
  94. 94. Go to Shareaholic.com - Get Widget - Add To ToolBar
  95. 95. Go to Shareaholic.com - Get Widget - Add To ToolBar Go To Your Site
  96. 96. Go to Shareaholic.com - Get Widget - Add To ToolBar Go To Your Site Click Shareaholic Tool Bar
  97. 97. Go to Shareaholic.com - Get Widget - Add To ToolBar Go To Your Site Click Shareaholic Tool Bar Click Services
  98. 98. Resources•OnlyWire - Monthly $13 • Onlywire Set Up Thru Elance.com•AddThis•Shareaholic
  99. 99. Tactic - LinkedIn
  100. 100. How To
  101. 101. How ToUpdate
  102. 102. How ToUpdate Keywords in Profile
  103. 103. How ToUpdate Keywords in Post to Group & Profile Start A Group
  104. 104. How To Update Keywords in Post to Group & Profile Start A GroupTip: Join Groups and Connect with Potential Prospects
  105. 105. Resources•Linked In•Use the Business Account
  106. 106. Gold • Set up a landing page via Unbounce • Give something away of value to your target market • Post on LinkedIn Groups • Make them fill out a form
  107. 107. Tactic - Really Simple Syndication
  108. 108. What is it?
  109. 109. What it Can and Can Not Do • Syndicating through RSS gets your content noticed • Syndicating RSS generates link backs = GoogleJuice • RSS feeds on your site are not Google Juice • BUT RSS Content on your site does improve content quality of your site = visitors stay longer = Google Juice • RSS feeds help distribute your information through social networks • RSS feeds on social networks MAY appear as spam - FILTER
  110. 110. How to use RSS•Follow content with RSS Readers•Distribute your content to search engines•Redistribute your content through social networks•Share other content through your social networks•Filter and Populate your websites with content Examples: http://HuffingtonPost.com/ http://www.ontariotourism.com/
  111. 111. Resources•RSS Search Engine: http://www.search4rss.com/•RSS Readers / Aggregators: http://www.google.com/reader•RSS Social Network: http://www.onlywire.com•RSS Submission Services: RSS Submitter•RSS Filtering: http://www.feedrinse.com/
  112. 112. The Last Word:
  113. 113. What’s The Next Wave?
  114. 114. Strategy 3 - Twitter
  115. 115. Tactic - Setting Up
  116. 116. How To
  117. 117. How ToGo to Settings
  118. 118. How ToGo to SettingsGo To Profile
  119. 119. How To Go to Settings Go To ProfileFill Everything In
  120. 120. How To Go to Settings Go To ProfileFill Everything In Double Dip
  121. 121. How To Go to Settings Go To ProfileFill Everything In Double Dip Include Contact Information and a Call To Action
  122. 122. How ToClick Here ChooseBackground Save
  123. 123. Resources Twitter and Imagination
  124. 124. Resources•Top 10 Twitter Tips and Tricks eBook•Sales Tip A Day YouTube Channel•Refreshed-IT YouTube Channel
  125. 125. Gold DustPrezi and Twitter
  126. 126. Gold DustPrezi and TwitterLets Try
  127. 127. Gold Dust Prezi and TwitterLets Try Prezi’sRank Wellin Google Results
  128. 128. Tactic - Tweet Adder Problem: Twitter is Time Consuming•Automated Follow/Unfollow•Automated Tweets•Tweet Generator•RSS feeds to Tweets
  129. 129. Automate
  130. 130. AutomateFollowers
  131. 131. AutomateFollowersAdd/Purge
  132. 132. AutomateFollowersAdd/PurgeTweet
  133. 133. AutomateFollowersAdd/PurgeTweetPromote
  134. 134. AutomateFollowersAdd/PurgeTweetPromote Marketing Message going 24/7
  135. 135. AutomateFollowersAdd/PurgeTweetPromote Marketing Message going 24/7 Time Savings of 8 Hours per Account
  136. 136. How To•Go to Tweet Adder•Register for an account - 1, 5, 10 or unlimited•Multiple Accounts use the hosting service•Set Up the Automated Processes
  137. 137. ResourcesTweet Adder
  138. 138. Tactic - Social OomphProblem: Twitter is Time Consuming•Recurring Tweets•Schedule DM’s as Thank You Messages•Ping.FM
  139. 139. How To
  140. 140. How To Recurring Tweets
  141. 141. How To Recurring Tweets Save For Future Use
  142. 142. How To Recurring Tweets Save For Future Use Future Publish
  143. 143. How To Recurring Tweets Save For Future Use Future Publish Multiple Accounts
  144. 144. How To Recurring Tweets Save For Future Use Future Publish Multiple AccountsUse Recurring Tweets for Continual Marketing or for A Period of Time - Not Available in Tweet Adder
  145. 145. ResourcesSocialOomph
  146. 146. Tactic - HootSuite
  147. 147. How To
  148. 148. Video Demo - Click to Play CLICK HERE to PLAY VIDEO
  149. 149. Resources•CLICK HERE to Visit HootSuite Website
  150. 150. Tactic - Landing Page One goal Leads or Name Capture
  151. 151. How To
  152. 152. How ToAutomate a Tweet
  153. 153. How ToAutomate a TweetDirect to a Landing Page
  154. 154. How ToAutomate a TweetDirect to a Landing Page Capture Emails and Names
  155. 155. How ToAutomate a TweetDirect to a Landing Page Capture Emails and Names Automated Marketing
  156. 156. Gold Dust•Add a Video•Tell people what you want them to do•300% greater conversions•Sales Leads
  157. 157. Resources•www.Unbounce.com•www.authoritypro.com
  158. 158. The Last Word:
  159. 159. •Don’t Just Automate•Engage Too ➡ Ask Questions ➡ Talk
  160. 160. Strategy 4 - Video
  161. 161. Why Video•80% retention•90% of online•300% conversion on landing pages•50 X’s•Less competition•YouTube - 2nd largest Search Engine
  162. 162. Tactic - KeywordsWhy Keywords•Targeted traffic•See which keywords work and which don’t•See if you are missing keywords•Optimized videos - 50 X’s
  163. 163. How To•Use Google Keyword Tool•Go to YouTube•Go to Google•Find Your Topic•Geographic Location + Term
  164. 164. Resources•Google Keyword Tool
  165. 165. Tactic - Video CameraWhy•Video Cameras are inexpensive•Videos are descriptive•Capture videos on the fly•Really easy to do
  166. 166. How To•Point•Shoot•Edit•Post
  167. 167. Resources•Best Buy•Future ShopTips:•Look for camera with Mic Jack•Sony ECM-DS70p Mic on Ebay
  168. 168. Tactic - Screen Capture
  169. 169. How To•Presentation or Screen View•Pick your program•Record
  170. 170. Resources•ScreenFlicks - Mac•CamStudio - PC•Keynote - Mac•Camtasia - Mac or PC•Quicktime - Mac
  171. 171. Tactic - Editing
  172. 172. How To
  173. 173. How To
  174. 174. How To
  175. 175. How To
  176. 176. Resources•iMovie•Windows Movie Maker
  177. 177. Tactic - Tube Mogul
  178. 178. How To
  179. 179. How To
  180. 180. How To
  181. 181. How To
  182. 182. How To
  183. 183. How To
  184. 184. Resources•TubeMogul•Use the Keyword ToolAlternate:• TrafficGeyser
  185. 185. Gold
  186. 186. Gold
  187. 187. Gold
  188. 188. Gold
  189. 189. Gold
  190. 190. Tactic - Webinars, Webcasts & Netcasts Interview with Dave Kerpen - Author of Likeable
  191. 191. Keys to Effective Online Presentations What’s Your Goal?
  192. 192. Do’s•Have an event promotion and follow-up plan•Keep Event Simple and Accessible•Video-centric, Not Powerpoint Based•Be Transparent - Let your guard down•Show Some Personality
  193. 193. STOP SELLING•NO FEATURE DUMPS: Deliver value based content•NO PITCHING: Inform, Educate, Entertain•NO ME-ME’s Invite Subject Matter Experts•DONT JUST TALK Listen to your audience
  194. 194. Record / Rebroadcast / Followup•Record Events Live•Rebroadcast On-Demand•Registration = List Building Tool•Syndicate Squeeze Videos
  195. 195. Resources•NetCast Event
  196. 196. The Last Word:
  197. 197. •Video Will Increase Your Chances of Getting Found•Video Will Increase Your Odds Of Getting Google Page 1•80% Recall•You CAN NOT Make A Viral Video
  198. 198. Tying The Process Together
  199. 199. What is your topic?Use Google Keyword ToolDecide what you want in a blog post -Presentation? Video? Audio?Distribute - Post & DistributeTweet
  200. 200. The Ultimate Distribution Process
  201. 201. Getting The Word Out Want to see how 1 blog post can get sent to hundred’s of sites?
  202. 202. }Presentation SlideShare / Prezi FaceBook Scrib’d LinkedIn Video TubeMogul OnlyWire Twitter Shareaholic Blog Post AddThis Ping.FM Blog Pinging Services
  203. 203. Over 500+ Distribution Channels
  204. 204. The Last Word
  205. 205. •Write great content - people will come back•Have a plan to use multiple items for 1 blog post•Optimize the keywords•Use a geography if it relates - You’re competition probably isn’t doing this yet•Most Important - Once you start the process, keep doing it - Dead Blogs denote laziness
  206. 206. Thank You’s•All of you•All of those who helped spread the word: • Gabrielle Thome, Dave Eger, Ron Lessoway, Christina Smith
  207. 207. We are available to help any of you withimplementing these strategies.

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