How To Make Your Online Marketing Up To 279 X more effective


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Want to see how to make your online marketing or internet marketing up to 279 times more effective?

Most companies use static "brochure-ware" websites for their online marketing, which is actually a disservice to your company and your sales people.

Here is a way to utilize different aspects to your online marketing that will speak to a larger audience.

See the presentation to learn more.

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  • 51% of all content is delivered via video or visually on the internetComputers and Mobile devices have an 80% penetration82% of people who make searches on Google for local products are in “Buy Mode”
  • People believe that 67% of presenters are more persuasive when using visual and verbal compared to verbalPeople remember 10% of what they hear 20% of what they see and 80% of what they see and hear togetherRetention of information is 6X greater 3 days after seeing and hearing than just hearing
  • Sales over $35K typically take 7 calls/touches94% of all sales are made after the 4th call or touch pointWith a rate of .186, you need 538 visitors for one good lead
  • Or 1 in every 538 visits will read and contact you with a static websiteTargeting 55% more people with visual3.1 people vs. 55.2 people94.4% greater0.186 people vs. 51.8 people 99.6% greater279 times more effective
  • 1 divided by .186 is 538500 divided by.518 is 965
  • How To Make Your Online Marketing Up To 279 X more effective

    1. 1.
    2. 2. Making Your Online Marketing 279 Times More Effective<br />Presented by:<br />Chris Hamilton<br /><br />
    3. 3. Problem<br />Most online marketing for companies is static<br />Consists of “Brochure-ware” website<br />Has minimal impact on sales<br />Doesn’t engage potential clients<br />
    4. 4. Solution<br />Use a more dynamic approach<br />Audio Visual<br />Multiple touches<br />Engage prospects and clients – Social Network<br />Provide content<br />Called “Social Net Casting” or “Net Casting”<br />
    5. 5. 2 Scenarios<br />Scenario #1<br />Reading only<br />Static website<br />Brochure<br />Prospect is in buy mode<br />Scenario #2<br />Audio Visual<br />Social Net Casting<br />Networking effect<br />Prospect is in buy mode<br />The Statistics:<br /><ul><li> 31% written vs. 69% video
    6. 6. 10% recall written vs. 80% recall audiovisual
    7. 7. 4% close rate on one contact vs. 96% on 4+ touches</li></li></ul><li>Content Delivered Online<br />
    8. 8. Recall: 10% vs. 80%<br />
    9. 9. 1 Touch vs. 4+ Touches<br />
    10. 10. Tail of the Tape<br />
    11. 11. So…<br />For a static website, to get 1 qualified lead you need 538 visitors<br />@ $10K per sale on a $5M quota, you would need 269,000 visitors to your website<br />Or <br />You would need 965 engaged potential clients from a social net cast using a network<br />
    12. 12. Bottom Line<br />0.186 People Vs. 52 People<br />Using audio visual presentations tied with a social network and multiple contacts - your marketing is up to 279 times more effective than a static website or brochure<br />
    13. 13. Solution<br />Use audio visual as part of your message<br />Tie in a social network<br />Involve multiple touch points<br />Social Net Casting can give you a leg up<br />
    14. 14. Find Out More<br />To find more information on Social Net Casting go to:<br /><br />
    15. 15. Contact<br />Chris Hamilton<br /><br /><br />Twitter: SalesTipADay<br />Facebook:<br />You Tube:<br />LinkedIn:<br />