Hunters Vs. Farmers

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Hunters Vs. Farmers

  1. 1. hunters vs farmers A Look Into Sales personas and their impact on your business Let’s examine some characteristics of two common sales personas: Hunters and Farmers. The first are known for closing deal after deal and working very independently, while the latter focuses on nurturing customer relationships and growing a loyal consumer base. the hunter the FARMer Nurtures leads and client relationships Independent and solution driven Cultivates strong customer loyalty Focuses on quick acquisitions and big deals Initiative building relationships Collaboration independence networking Gaining loyalty Key skill 30-35% Higher turnover in hunters Key skill Typical jobs... Typical jobs... Account Executive Field Sales Business Development Account Manager Customer Service Inside Sales Now for the real question- Which is better? Or is there a set answer? People often consider good sales reps to be hunters, but it’s more of a stereotype than a truth. What is important is knowing your sales reps and recognizing their strengths and weaknesses. Having a balance between the two can facilitate a strong sales force. It is also important to look for well-rounded individuals to fill your sales team. Today more than ever, reps need to be able to complete a wide range of tasks successfully. Strict hunter vs farmer teams may be slowly dwindling as hybrid reps- ones with both skill sets- are emerging.

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