Majority of our business – SuperValu, Centra and Budgens - operates to a retail partnership model. This model is characterised by: Close working relationships and extensive interaction with our retail partners High degree of compliance 95%+ purchasing loyalty Recommended retail prices Promotional implementation Category management, range and merchandising NPD introduction Reward for stands and compliance The ‘Top 300’ Londis stores are moving towards this model. Just over a quarter of our business – Londis, Mace, Daybreak and Day Today – operate a partial retail partnership model. This way of operating involves: Strong and growing purchasing loyalty Implementation of key promotions Guidance on range and merchandising Commitment to improving store standards Less than 10% of our business goes through a traditional cash and carry format – with a growing focus on food service customers and SME’s.
Sales institute chris martin slide deck 3 mar d2
SALES INSTITUTE 3 March 2010‘EMERGING STRONGER’
Who we are ‘Partner to entrepreneurial food retailers and food service professionals’
66% How we operate Buying Systems Sales Trading Support Brand Development Supply ‘Retailer at the centre Chain of what we do’ CONSUMER Store Marketing Develop- ment Training Finance Site Selection 8% (€0.6bn)