The document discusses Miele's sales strategy to address challenges in motivating retail sales staff and focusing them on selling Miele appliances. The strategy included keeping training simple, providing visual demonstration tools, and rewarding performance. It involved sales training, in-store demonstrations, setting inspired performance targets, and focusing on a simple product range. This approach provided consistency, helped less experienced staff, and allowed customization. It ultimately altered the course of their sales and provided key lessons around having a plan, motivation, understanding customers, and perseverance.