Media Pitch PDF Perception

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Media Pitch PDF Perception

  1. 1. We have decided to produce:oa five minute extract to a documentaryoA double page spread for a listingsmagazineoAnd a newspaper advertisement•Criteria Focus: creativity, genre,representation and audience.•Familiarity in the subject.
  2. 2. Our story explores the many views people have aboutyouths.We will direct this question at:oExperts in the field of youth lifestyle (Police, youthworkers, etc)oEveryday members of society (Parents, shop keepers,etc)oYoung people themselvesPurpose: to discover how the general youth population isperceived in Britain today.
  3. 3. Format:• Begin with overview• Show what current stereotypes• Where the stereotypes come from• Disproving the stereotype• Summerise
  4. 4. • Hybrid: two documentary styles.• Presenter on screen AND ‘voice of God’.• Range of primary sources• Techniques: cut-aways, montage, speed ramping…• Fly on the wall feel.
  5. 5. The target audience that our documentary isaimed at will be 45+ ABC1 Adults. This isbecause:•Apply more to this audience.•Channel 4, attracts a wide variety of ageranges including the 45+ and our sub agegroup 16-25.
  6. 6. • Channel 4• Target Audience: 25+ Adults ABC1• They support originality, and new points of view• Printwork is fresh and simple that draws the attention of our audience.
  7. 7. First five minutes of the documentary.Establish tone.We would like to include:oMultiple interviewsoSome presenter led informationoGeneral views
  8. 8. There are several directions to discover an answerto this investigation.The next three weeks will consist of:oCreating a narrativeoDoing researchoStyle ChoicesoHow to challenge the repertoire of elementsoRecces

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