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How To Hire Your
(First) VP, Sales
And Not Screw It Up

Jason M. Lemkin
Sales Hacker Conference ‘13
Non-Scientific Study:
70% of SaaS First VP Sales
Don’t Make it 12 Months
Reason #1:
Wrong Hire for Your
Stage
Non-Scientific Study:
70% of SaaS First VP Sales
Don’t Make it 12 Months
Reason #2:
You Start Too Late
Non-Scientific Study:
70% of SaaS First VP Sales
Don’t Make it 12 Months
Reason #3:
Your Expect Your
VP Sales to Be A
Magi...
Non-Scientific Study:
70% of SaaS First VP Sales
Don’t Make it 12 Months
Reason #4:
Pipeline Doesn’t
Mean Cr*p In
A Start-...
Non-Scientific Study:
70% of SaaS First VP Sales
Don’t Make it 12 Months
Reason #5:

Your VP Sales Must Be Accretive.
Not ...
How To Make Your VPS a
Success – On Every Level:
•
•
•
•
•

Start Early. As Soon As You Have 10
Customers.
Don’t Settle. M...
How To Make Your VPS a
Success – On Every Level
• Much more:
• www.saastr.com
saastr.quora.com
www.stormventures.com
Jason...
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Jason Lemkin (Co-founder & CEO, Echosign, SaaStr) - How To Hire Your VP Of Sales

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Jason Lemkin founded and sold Echosign for over $100 million to Adobe. He now invests in and writes about SaaS and B2B startups.

What you will learn:
-The 48 types of VPS and how to tell which one is right for you.
-Luring and selling your VPS to work for you.
-Compensation and goals for your VPS.
-Asking the right questions to your VPS in the hiring process.

Visit SalesHacker.com for more sales hacks, tips, and tactics.

Published in: Technology, Business

Jason Lemkin (Co-founder & CEO, Echosign, SaaStr) - How To Hire Your VP Of Sales

  1. 1. How To Hire Your (First) VP, Sales And Not Screw It Up Jason M. Lemkin Sales Hacker Conference ‘13
  2. 2. Non-Scientific Study: 70% of SaaS First VP Sales Don’t Make it 12 Months Reason #1: Wrong Hire for Your Stage
  3. 3. Non-Scientific Study: 70% of SaaS First VP Sales Don’t Make it 12 Months Reason #2: You Start Too Late
  4. 4. Non-Scientific Study: 70% of SaaS First VP Sales Don’t Make it 12 Months Reason #3: Your Expect Your VP Sales to Be A Magician. Instead of a Manager.
  5. 5. Non-Scientific Study: 70% of SaaS First VP Sales Don’t Make it 12 Months Reason #4: Pipeline Doesn’t Mean Cr*p In A Start-Up.
  6. 6. Non-Scientific Study: 70% of SaaS First VP Sales Don’t Make it 12 Months Reason #5: Your VP Sales Must Be Accretive. Not a Cost Center. Key: Increase Revenue Per Lead.
  7. 7. How To Make Your VPS a Success – On Every Level: • • • • • Start Early. As Soon As You Have 10 Customers. Don’t Settle. Must be Stage Appropriate – and Have Done It for Real. Do It Yourself First. Only then will you know. Pay Very Well. But only for success. Trust. You must trust your VP, Sales.
  8. 8. How To Make Your VPS a Success – On Every Level • Much more: • www.saastr.com saastr.quora.com www.stormventures.com Jason M. Lemkin Sales Hacker Conference ‘13

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