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Advocacy in the Cloud:Engaging People to Bring About Change<br />Nonprofits & Education Track<br />Sara Arkle, Idaho Conse...
Steve AndersenSalesforce.com Foundation<br />VP of Technology and Innovation<br />Twitter: gokubi<br />
Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995:<br />This presentation ...
Goals for Today<br /><ul><li>Engagement as a strategy for bringing about change
How Salesforce can help you engage your supporters
Key opportunities and challenges around engagement</li></li></ul><li>Agenda<br /><ul><li>What is Engagement?
Two amazing nonprofit stories about Engagement
Q and A
An invitation to something bigger </li></li></ul><li>Advocacy is about change<br />Photo by: jvoves<br />
The cloud is about scale<br />
Engagement is about connection<br />Photo by: Meredith_Farmer<br />
Engagement is the process of building relationships with people and putting those relationships to work toward a shared vi...
Sometimes numbers matter<br />Photo by: My Hourglass<br />
Sometimes they don’t<br />Photo by: Himesforcongress<br />
New tools and strategies<br />Photo by:Hamed Saber<br />
Matthew DunnDC Project<br />Social Innovation Associate<br />Twitter: @weatherizedc<br />
t<br />Mission and Vision<br />“Building on the power of peer to peer social mobilization, we create new economic opportun...
t<br />Jobs<br />10<br />Workers Trained <br />100<br />><br />
Stagnant Consumer Demand<br />Invest<br />≈ $5,000<br />
Sara ArkleIdaho Conservation League<br />Communications Director<br />Twitter: @iclnaturerocks<br />
The Idaho Conservation League works to protect the air we breathe, the water we drink, and the Idaho we love.<br />
Engaging an Aging Membership<br />
By 2015, Millennials will out number Baby Boomers by over 13 million.<br />
New Website<br />New Database<br />New Email System<br />Social Media<br />Engagement Ladder<br />
[ intermission ]<br />
Data System Agnostic<br />
Data System Centric Organization<br />Internal Training Curriculum<br />Enterprising Mentality<br />Internal Admin <br />C...
Block BLASTS!<br />BlockBlast!<br />
Connecting With Supporters<br />
Distillations<br /><ul><li>Engagement is powerful
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Advocacy in the Cloud

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Slide deck from Dreamforce 2011 session Advocacy in the Cloud: Engaging People to Bring About Change

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Advocacy in the Cloud

  1. 1. Advocacy in the Cloud:Engaging People to Bring About Change<br />Nonprofits & Education Track<br />Sara Arkle, Idaho Conservation League<br />Matthew Dunn, DC Project<br />Steven Andersen,Salesforce.com<br />Foundation<br />
  2. 2. Steve AndersenSalesforce.com Foundation<br />VP of Technology and Innovation<br />Twitter: gokubi<br />
  3. 3. Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995:<br />This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.<br />The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.<br />Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.<br />
  4. 4. Goals for Today<br /><ul><li>Engagement as a strategy for bringing about change
  5. 5. How Salesforce can help you engage your supporters
  6. 6. Key opportunities and challenges around engagement</li></li></ul><li>Agenda<br /><ul><li>What is Engagement?
  7. 7. Two amazing nonprofit stories about Engagement
  8. 8. Q and A
  9. 9. An invitation to something bigger </li></li></ul><li>Advocacy is about change<br />Photo by: jvoves<br />
  10. 10. The cloud is about scale<br />
  11. 11. Engagement is about connection<br />Photo by: Meredith_Farmer<br />
  12. 12. Engagement is the process of building relationships with people and putting those relationships to work toward a shared vision<br />Photo by: dingatx<br />
  13. 13. Sometimes numbers matter<br />Photo by: My Hourglass<br />
  14. 14. Sometimes they don’t<br />Photo by: Himesforcongress<br />
  15. 15. New tools and strategies<br />Photo by:Hamed Saber<br />
  16. 16. Matthew DunnDC Project<br />Social Innovation Associate<br />Twitter: @weatherizedc<br />
  17. 17. t<br />Mission and Vision<br />“Building on the power of peer to peer social mobilization, we create new economic opportunities in disadvantaged communities as a means to address the interrelated challenges of poverty and ecological degradation.”<br />
  18. 18. t<br />Jobs<br />10<br />Workers Trained <br />100<br />><br />
  19. 19. Stagnant Consumer Demand<br />Invest<br />≈ $5,000<br />
  20. 20.
  21. 21. Sara ArkleIdaho Conservation League<br />Communications Director<br />Twitter: @iclnaturerocks<br />
  22. 22. The Idaho Conservation League works to protect the air we breathe, the water we drink, and the Idaho we love.<br />
  23. 23. Engaging an Aging Membership<br />
  24. 24.
  25. 25. By 2015, Millennials will out number Baby Boomers by over 13 million.<br />
  26. 26. New Website<br />New Database<br />New Email System<br />Social Media<br />Engagement Ladder<br />
  27. 27. [ intermission ]<br />
  28. 28. Data System Agnostic<br />
  29. 29. Data System Centric Organization<br />Internal Training Curriculum<br />Enterprising Mentality<br />Internal Admin <br />Capacity<br />Distribution Considerations<br />Salesforce Centric Engagement Tactics<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40. Block BLASTS!<br />BlockBlast!<br />
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45. Connecting With Supporters<br />
  46. 46.
  47. 47. Distillations<br /><ul><li>Engagement is powerful
  48. 48. It’s an organizational bet
  49. 49. Salesforcecan be helpful
  50. 50. Engagers are good sharers</li></ul>Photo by: David Reeves<br />
  51. 51. Photo by: Oberazzi<br />
  52. 52. MORE QUESTIONS FOR THE SPEAKERS?<br />Talk to them at the Ask the Expert booth in the Social Change Community Lounge<br />Available for 15 – 30 minutes<br />Meet for a what’s next conversation tomorrow at 11am<br />Join the Engagement Chatter group in the Dreamforce app<br /> Sponsored by:<br />
  53. 53. How Could Dreamforce Be Even Better? Tell Us!<br />Every session survey you submit is a chance to win an iPad 2!<br />Watch your inbox at the end of each day for an email from our survey partner, Alliance Tech.<br />Click on the personalized link to be directed to the survey page for the sessions you attended. <br />

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