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ATT is Unfairly Treating Loyal iPhone Customers


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A short presentation on a powerful issue with AT&T Service, iphone5, and LTE. Thank you.

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ATT is Unfairly Treating Loyal iPhone Customers

  1. 1. ATT is being unfair to loyal customers An Obvious But Important Observation By Arseny Lebedev BS PhD 1
  2. 2. QuestionATT does not allow unlimited data planusers to access Facetime over Cellular. Why? 2
  3. 3. Facts • Apple announced Facetime over Cellular at a recent press event (September 2012) • Some ATT-wireless customers have unlimited cellular data plans that include LTE service • ATT offers “Mobile Share” plans with multiple cellular data tiers 3Sources: Apple News, 2012
  4. 4. Facts Unlimited Data + Talk Plans Mobile Share Plans • Limited Talk • Unlimited Talk • Limited Text • Unlimited Text – Replaced by iMessage – Replaced by iMessage • Unlimited LTE bandwidth • Limited LTE Bandwidth – Possibly throttled for • Average price: SuperSizers $100/month • Average price: $100/monthCalculation: Based on basic services from each plan type. ~4 – 6 Gigs LTE 4
  5. 5. What does LTE mean for iPhone Users? Edge 3G 4G LTE 5Calculation: 3 litre RC Cola = Awesome
  6. 6. Answers from ATT Customer Service Paraphrasing: – “You can only use wifi for Facetime if you do not have Mobile Share” – “You can use Wifi or Mobile Share if you have Mobile Share.” – “Cellular Facetime is an added-benefit of Mobile Share plans” • “Cellular Facetime is a promotion for Mobile Share” (Nevermind, comment redacted)Small Footnote: Mobile Share and Unlimited Data are both LTE data services. 6
  7. 7. Let’s look at some numbers 7
  8. 8. Data Pricing and Features $200.00 $150.00 $100.00 $50.00 $0.00 Unlimited 1Gb 4Gb 6Gb 10Gb 15Gb 20Gb Mobile ShareCalculation: Unlimited users will have to have a limited talk/text plan which is roughly $45 difference from the shared plans.Shared plan users also get unlimited talk/text. Prices have been roughly adjusted based on the common talk and text usage. 8
  9. 9. Facetime Time Capacity (Hours) 20Gb 57 15Gb 43 10Gb 28 6Gb 17 4Gb 11 1Gb 3 Unlimited UnlimitedCalculation: 6MB/minute LTE facetime session, Source: 9
  10. 10. Unscientific AnswerATT Servers will overheat with unlimited Facetime Usage. See complicated diagram above. 10
  11. 11. Scientific Answer ATT will suffer severely high network utilization and high operating costs if a large percentage of customers Facetime non-stop. – This is a semi-likely scenario since only nerds have unlimited data at this point • Given how many hoops I had to jump through when ordering iPhone5 – Despite waking up at 3am EST to do it. 11Randall L Stephenson, ATT CEO and Chairman and President
  12. 12. Scientific Solutions• Why not limit cellular data usage for Facetime for your paying customers to roughly that of 1 or 4gig Mobile Share plans – Apple won’t allow it?• Your unlimited data users are your most loyal customers, be honest with them. 12
  13. 13. Consumer Guide: How to Seek Revenge• Jailbreak iPhone5 (when available). – turn iPhone5 into an LTE router• Watch StarTrek: The Next Generation on Netflix indefinitely.• Pandora and Spotify your life.• Fring a reality show. Dathon, a Tamarian captain 13
  14. 14. Thank 14