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Thought leaders in the commerce industry, across all channels, are emphasizing the importance of RFM analysis for identifying your business's best customers. What can RFM can do for you?
Magento BI analysts Sal Calvo and Kerri Nunnamaker will spend time on March 22 walking through each valuable component of recency, frequency, and monetary analysis. What you’ll learn:
• Exactly how valuable a recently acquired customer is in the long run
• How to use seasonality trends to predict repeat purchasing frequency
• How our Professional Services team can identify and rank the most valuable customers in your dataset