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Introducing: the RJMetrics
Analysis Library
February 8, 2017
James Roddy & Sal Calvo

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Today’s Agenda:
• What’s the analysis library?
• Who is the library for?
• How can I access the analyses?
Three examples of especially relevant to commerce businesses, ready
to add into your account today:
• Defining transactional customer churn
• Calculating expected customer LTV
• Adding goal revenue to compare against actual performance

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All About the Analysis Library
• An origin story
• Who’s it for? (everybody)
• How can RJMetrics user access the
library today?
– Navigate here!
– Pick the desired analysis you want
added to your account
– Begin following the directions!

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Currently available commerce analyses:
• Analyzing inventory levels
• Analyzing returned orders
• Coupon code analysis
• Defining commerce churn
• Expected customer LTV
• Free shipping threshold
• Help desk reporting: Desk.com
• Help desk reporting: Zendesk
• Marketing ROI
• Recency, frequency, monetary (RFM)
analysis
• Tracking goals against actual
metrics
• Year-over-year, month-over-month,
week-over-week

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Defining customer churn

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Calculating expected
customer LTV

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Tracking goals against
actual metrics

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Q&A
Please direct any questions to us via the Q&A
box! We'll try to answer as many as we can.