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Introducing: the RJMetrics Analysis Library

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Analysts Jim Roddy and Sal Calvo will introduce the Analysis Library, a set of out-of-the-box analyses available to all clients in our Support Center. Learn how to easily add some of the most important analyses into your account, like how to determine your customer churn rate, expected customer LTV, and how to add goals into your RJMetrics account.

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Introducing: the RJMetrics Analysis Library

  1. 1. © 2016 Magento, Inc. Page | 1 Introducing: the RJMetrics Analysis Library February 8, 2017 James Roddy & Sal Calvo
  2. 2. © 2016 Magento, Inc. Page | 2 Today’s Agenda: • What’s the analysis library? • Who is the library for? • How can I access the analyses? Three examples of especially relevant to commerce businesses, ready to add into your account today: • Defining transactional customer churn • Calculating expected customer LTV • Adding goal revenue to compare against actual performance
  3. 3. © 2016 Magento, Inc. Page | 3 All About the Analysis Library • An origin story • Who’s it for? (everybody) • How can RJMetrics user access the library today? – Navigate here! – Pick the desired analysis you want added to your account – Begin following the directions!
  4. 4. © 2016 Magento, Inc. Page | 4 Currently available commerce analyses: • Analyzing inventory levels • Analyzing returned orders • Coupon code analysis • Defining commerce churn • Expected customer LTV • Free shipping threshold • Help desk reporting: Desk.com • Help desk reporting: Zendesk • Marketing ROI • Recency, frequency, monetary (RFM) analysis • Tracking goals against actual metrics • Year-over-year, month-over-month, week-over-week
  5. 5. © 2016 Magento, Inc. Page | 5 Defining customer churn
  6. 6. © 2016 Magento, Inc. Page | 6 Calculating expected customer LTV
  7. 7. © 2016 Magento, Inc. Page | 7 Tracking goals against actual metrics
  8. 8. © 2016 Magento, Inc. Page | 8 Q&A Please direct any questions to us via the Q&A box! We'll try to answer as many as we can.

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