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Smart Content Selection

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Smart Content Selection

  1. 1.     Drools5 Community Training Sponsored by Plugtree
  2. 2. Smart Content Selection PoC Drools5 Community Training version: 1.0-SNAPSHOT Release Date: 03/16/2011 Under The Creative Common License
  3. 3. Smart Content Selection PoC Drools5 Community Training Course by Mauricio "Salaboy" Salatino and Esteban Aliverti is licensed under a Creative Commons Attribution 3.0 Unported License. Based on a work at salaboy.wordpress. com. Permissions beyond the scope of this license may be available at http: //salaboy.wordpress.com/.
  4. 4. Agenda Project Introduction Single User Analysis Multi User Trends Analysis Use Cases
  5. 5. Dynamic Content Selection Dynamic Content Selection Application Proof of Concept to show Drools features Demonstrate the information that we can capture from the user interaction with different visual components Demonstrate how we can create a simple to enable non technical roles to define/validate what the application needs to do in different situations Demonstrate how we can react on different identified situations Download and Test: https://github.com/Salaboy/smart-content-selection
  6. 6. Dynamic Content Selection
  7. 7. Dynamic Content Selection Dynamic Content Selection Application Drools will keep track of the status of our visual components for each use Drools will be listening events that will be generated during the user interaction Temporal rules will be defined to correlate the streams of events generated by one or multiple users
  8. 8. Dynamic Content Selection Events Correlation for a Single User Behavioral Event Stream Navigation Events Browsing Events Component Interaction Events Shopping Cart Event Stream
  9. 9. Dynamic Content Selection Events Correlation for a Multiple Users Trends Analysis More than X users selecting interacting with a Product in the last 2 minutes More than X users with similar products in their shopping carts More than X searches for a specific topic
  10. 10. Dynamic Content Selection Behavioral Event Stream Page Navigation Events Links Clicks, Search Events Browsing Information Events Analyzing a component information (Focus, Scrolling, Resizing, etc) Multi Focus Analysis (selection patterns) Component Interaction Events Changing the component state (submitting a form, select a value that changes the state of the component)
  11. 11. Dynamic Content Selection Shopping Cart Event Stream Add Product To Cart Remove Product From Cart Checkout Products Empty Cart
  12. 12. Dynamic Content Selection Use Cases for Single User Single Focus Interest Period Offer Discount Multi Focus / Pattern Selection Related Product Suggestion Abandoned Shopping Cart Warning Checkout Shopping Cart Quickly Related Product Offer
  13. 13. Dynamic Content Selection Single Focus Interest Period Offer Discount
  14. 14. Dynamic Content Selection Multi Focus / Pattern Selection Related Product Suggestion
  15. 15. Dynamic Content Selection Abandoned Shopping Cart Warning
  16. 16. Dynamic Content Selection Checkout Shopping Cart Quickly 10% Discount Voucher for future shops
  17. 17. Related Links You can find more information, examples, tutorials and more in: Salaboy Blog http://salaboy.wordpress.com Esteban Blog http://ilesteban.wordpress.com Plug Tree Blog http://www.plugtree.com
  18. 18.     Questions?
  19. 19. Enjoy! Questions and Feedback are always appreciated!
  20. 20.     Contact us at www.plugtree.com

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