8. “Praten met de klant zoals die met zijn
vrienden praat, dat is de toekomst”
(Lex de Rooi, vice-president marketingcommunicatie
Domestic Appliances van Philips)
10. “…world-wide social network ad spending
will increase 68% from $4 billion in 2009
to $7.5 billion in 2010, and continue to
grow every year to about $38 billion by
2015.”
(Prediction from Borrell Associates)
11.
12. “Social Media is
people connecting, using technology
to get the things they need from each other,
bypassing traditional institutions
like corporations.”
(Groundswell: winning in a World Transformed by Social Technologies
By Li and Bernoff)
13. (Martin Walsh)
“Social CRM is
a process to monitor, engage and manage
conversations and relationships with existing
and prospective customers and influencers
across the Internet, social networks and
digital channels.”
14. Or another way to look at it:
“Social CRM is the process
of converting content into
conversations…”
24. Top 10 merken inzet Social Media
1.Bol.com
2.Rabobank
3.Hema
4.ASR verzekeringen
5.Telfort
6.Nuon
7.ABN Amro
8.BCC
9.Wehkamp.nl
10.Ned. Energiemaatschappij
(bron: Social Media Monitor)
25. 5) Het is een motor voor
gestructureerde innovatie
26. “Would you rather do a focus
group with 10 people or listen to
100.000 people debate ideas for
a few months and ask them
questions through the process?”
Bob Pearson,
VP Communities & Conversations, Dell
36. “Watch out for the content pushers. They
want to create stuff and then dump it.
People are looking for conversations and
relevance”
(Bob Pearson
VP communities and conversation at Dell)
