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Pineapple Resort Business Plan

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Pineapple Resort Business Plan

  1. 1. Pineapple Resort BUSINESS PLAN PRESENTATION Yong Park Shaniqa Roane Jared Ross Sakura Shu Chenee Stone Raihan Taleb
  2. 2. Organization Chart Chenee Stone General Manager Yong Park Assistant General Manager Sakura Shu Food and Beverage Manager Jared Ross Housekeeping Manager Raihan Taleb Engineering Manager Shaniqa Roane Front Desk Manager
  3. 3. Mission Statement Provide a superior hospitality experience Ensure guests’ maximum satisfaction Create positive work environment Achieve results to satisfy guests, employees, and investors
  4. 4. Executive Summary • 250 room hotel • Myrtle Beach, South Carolina • Exceptional, friendly, and relaxing environment • Moderately priced
  5. 5. Executive Summary Cont’d • Combined with an in-house restaurant, a hotel shop, quick check-in/check-out, we are currently seeking investment funds to renovate our guest rooms, conference rooms, business services, in-room minibars, and leisure club. • With the new amenities we are adding into our hotel, the Pineapple Resort will build the fundamentals of a highly profitable hotel venture.
  6. 6. Management Profile  Extensive hospitality backgrounds  Ensure all aspects of the hotel are managed appropriately  Differentiate the type of services offered at our hotel from our competitions  Build our reputation and attract frequent business and leisure travelers
  7. 7. SWOT Analysis Strengths Opportunities S W O T Weaknesses Threats
  8. 8. Strengths Location High Tourist Attraction Price Efficient for All Markets Recreational Environment Great Nightlife Ideal Vacation Spot High Staff Moral Law Staff Turnover Ratio
  9. 9. Weaknesses Slow Off Season Maintenance of Exterior Facilities Renovation Low Capital High Renovation Cost
  10. 10. Opportunities Catered Events Conventions Package Deals Tours Wedding/Events
  11. 11. Threats Extreme Weather Concerns Competition During Peak Season Competition with Franchises
  12. 12. Why Franchise? • • • • • Better training for employees Established business model Increased capital opportunities Low capital overlay Brand Recognition
  13. 13. Hilton Hotel & Resorts • One of the most recognized name in the industry • 92 Years of experience • Target business and leisure travelers • Meet one of their criteria of locating at the vacation spot • Our amenities
  14. 14. 1st Mortgage
  15. 15. 1st Mortgage Hotel Shop Leisure Club Other Expenses Mini-Bar Business Service Conference Room Rooms 1% 2% 2% 10% 16% 1% 68%
  16. 16. 2nd Mortgage Renovation Capital Cost Percentage Leisure Club $838,093.74 42% Conference Room Others $501,875.00 25% $660,031.26 33% Total $2,000,000.00 100%
  17. 17. 2nd Mortgage Renovation Cost 33% 42% 25% Leisure Club Conference Room Other
  18. 18. Current Strategies • After speaking with our guest speakers, we have made many adjustments in terms of our strategies for the current year. – Analysis Our Numbers • Understanding Our Revenue • Focus on Staff and Guest Satisfaction – Focus on Marketing • Direct Sales Force • Business Press – Room Rate Adjustment to Fit Off-Peak Seasons – Increase Conference Room Rate Per Guest
  19. 19. Hotel Reflection • Year One – 20% Occupancy – Revenue- avg. $250,000/Month – Gross Operating Profit 11.88% – REVPAR $27.18 • Current – 40% Occupancy – Revenue-avg. $600,000/Month – High Staff Satisfaction – Gross Operating Profit 50% – REVPAR $41.67
  20. 20. Last Year’s Financial Q1 Room Sales Food Revenue $ 112,983.00 Beverage Revenue Other Sales Total Revenue $ $ 55,561.00 Q3 $ 645,115.00 $ 1,139,172.00 368,105.00 $ Q2 $ 102,897.00 Q4 $ $ 745,225.00 $ $ 401,753.00 $ 131,656.00 7,959.00 $ 15,139.00 $ 19,747.00 $ 544,608.00 $ 1,902,323.00 $ 1,298,381.00 492,465.00 184,603.00 $ $ 75,987.00 11,432.00 $ 764,487.00
  21. 21. Last Year’s Revenue Q2 Revenue Q1 Revenue 5% 1% 1% 10% 21% 68% Rooms Food Beverage Other 34% 60% Q3 Revenue Rooms Food Beverage Other Q4 Revenue 2% 10% 2% 10% 31% 57% Rooms Food Beverage Other 24% 64% Rooms Food Beverage Others
  22. 22. Current Year Hotel Status Based on Room Occupancy Percentage 70% 60% Percent Occupancy 50% 40% 30% 20% 10% 0% Starting Ppint Q1 Q2 Q3 Hotel California 0% 18% 35% 37% Hotel Wisteria 0% 20% 49% 65% BOSS Hotel Group 0% 26% 57% 61% Grove at Georgetown 0% 22% 42% 46% Pineapple Resort 0% 26% 38% 41% Carpe Diem 0% 23% 44% 57%
  23. 23. Current Year Hotel Status Based on Income After Taxes 1500000 Income After Taxes 1000000 500000 0 -500000 -1000000 -1500000 Last Year Q1 Q2 Q3 Hotel California 0 $(208,235.00) $318,277.00 $259,174.00 Hotel Wisteria 0 $(478,080.00) $709,285.00 $852,503.00 BOSS Hotel Group 0 $(225,612.00) $474,417.00 $1,036,797.00 Grove at Georgetown 0 $(187,465.00) $737,280.00 $683,162.00 Pineapple Resort 0 $(104,364.00) $651,522.00 $722,820.00 Carpe Diem 0 $(1,286,794.00) $638,906.00 $713,633.00
  24. 24. Team Reflection • Up & Down Experience • Success= Team Effort What We’ve Learned • • • • • • Communicate Effectively Be Open-Minded Be Creative Take Chances Make Educated Decisions Voice Your Opinion • Have Fun • Adjust Accordingly • Use Work Experience
  25. 25. Sources HOTS Scorecard HOTS Online Financial Statements Official Hilton Worldwide Website HOTS Online Handbook

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