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tzifir thinks_it_well

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Know How. Денис Герман. Цифирь. Ukrainian Digitals 2011.

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tzifir thinks_it_well

  1. 1. pre talk<br />
  2. 2. Key achievers<br /><ul><li> have some respect for the top WOM generators 2010</li></li></ul><li>15<br />minutes<br />of<br />know-how<br />
  3. 3. User is such a user:<br />Change opinions<br />Stay in touch with friends<br />Seek other people opinion<br />Express yourself<br />Feel like you belong<br />Meet new people<br />Hang out / waste time<br />Have fun / be entertained<br />Source: UM Social Media Wave 2010<br />
  4. 4. Users simply want to:<br /><ul><li> have fun
  5. 5. hang out
  6. 6. feel belonging
  7. 7. express</li></li></ul><li>Great fun – great content<br /><ul><li>fun is not enough
  8. 8. give something much more
  9. 9. surprise and overwhelm</li></li></ul><li>Great content is simple<br /><ul><li>amazing ideas
  10. 10. perfect visualization
  11. 11. edge technologies</li></li></ul><li>Wanna get it then pay<br /><ul><li> create not solely communicate
  12. 12. not reach but content so reach</li></li></ul><li>Weight it well, ehm<br /><ul><li>not 2% to 98%
  13. 13. switch it to 50% to 50%
  14. 14. the only key to succeed</li></li></ul><li>Giving is receiving<br /><ul><li> give out more than just a shout
  15. 15. share, share, share</li></li></ul><li>Giving is receiving<br /><ul><li> give fun
  16. 16. get BA, BU, BL</li></li></ul><li>tnx<br />for your<br />time<br />

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