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Newzmate 4 UADIGITALS 2018

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Персонализация. Основная функция маркетинга компании

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Newzmate 4 UADIGITALS 2018

  1. 1. PERSONALIZATION. THE KEY CAPABILITY OF MODERN COMPANY MARKETING
  2. 2. NEWZMATE платформа для автоматизации контент маркетинга, которая помогает медийным компаниям персонализировать опыт читателей, автоматизировать доставку контента и увеличить доход ПЕРСОНАЛИЗАЦИЯ АВТОМАТИЗАЦИ Я МОНЕТИЗАЦИЯ
  3. 3. НЕКОТОРЫЕ ИЗ НАШИХ КЛИЕНТОВ 200профилей пользователей миллионо в 10 персонализированных сообщений миллиардо в
  4. 4. 3x +150% УВЕЛИЧЕНИЕ КОНВЕРСИИ И CTR +120% ПРОСМОТРОВ СТРАНИЦ +60% БОЛЬШЕ ВРЕМЕНИ НА САЙТЕ +80% РОСТ ДОХОДА УВЕЛИЧЕНИЕ ЭФФЕКТИВНОСТИ КОМАНДЫ NEWZMATE уже помог более 60 медиа группам построить персонализированную коммуникацию с аудиторией, увеличить доход, работая на полном автопилоте
  5. 5. KEY TRENDS OF MEDIA MARKET
  6. 6. USER DATA-CENTRIC
  7. 7. CHANGES IN BUSINESS MODELS SUBSCRIPTION + ADVERTISING SUBSCRIPTION ADVERTISIN G ADVERTISING ADVERTISING
  8. 8. ENVIRONMENT (FB, GDPR, ETC.) MORE FOCUS ON USER CONTENT AND PAID/PROMO POSTS MORE CONTROL OVER USER DATA, LESS VALUE OF 3RD PARTY DATA
  9. 9. sonalization is the most important capability to a company’s market — Adobe Roadblock Digital Survey 56% of consumers say they would be more inclined to use a service if it offers a personalized experience — Accenture study 74% of online consumers get frustrated with websites when content is not personalized/related to their interests — Janrain & Harris Interactive 40% of consumers buy more from those who personalize buying experience across channels. — MyBuys 19% uplift in sales, on average, is observed by organizations who are personalizing their web experiences — Monetate
  10. 10. SO, WHAT TO DO?
  11. 11. HERE IS THE PLAN GIVE CUSTOMERS THE POSSIBILITY TO CONTROL THEIR DATA AND UNDERSTAND THEIR AUDIENCE FROM 1st PARTY DATA
  12. 12. RETHINK AUDIENCE SEGMENTATION BEHAVIOR CONTENT CONSUMPTION SIGNALS
  13. 13. FOCUS ON AUDIENCE INTEREST
  14. 14. ВОПРОСЫ & ОТВЕТЫ Алексей Чапко CEO & Co-Founder Email: alexei@newzmate.com Тел.: +380 (67) 217 1054 Skype: alex.chapko website: www.newzmate.com

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