Irfw case study

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Irfw case study

  1. 1. Case Study for a Resort Fashion Week
  2. 2. Objective  To create a buzz on online platforms about the four day long event. − Facebook − Twitter − Youtube  Facebook Ads
  3. 3. Suggested Idea  Official Facebook, Twitter, Pinterest & YouTube Channels were created for engagement.  Various contests & campaigns were held to reach out to the Target Audience.
  4. 4. Active Updates on FB
  5. 5. Facebook Ads  Total Impressions: 6,444,845  Total Number of Clicks: 49, 306
  6. 6. Twitter Followers  India News  Pria Kataria Puri  High On Heels  Neha Asthana  Miss Malini  Leryn Franco  Fashiom Central
  7. 7.  Paris Hilton  Aarti Vijay Gupta  Pooja Misrra  Nicole Huber  Nishka Lulla  DJ Miss Kelly Marie
  8. 8. YouTube Videos
  9. 9. Microsite
  10. 10. 3 Months 22000+ Fans 400+ Followers 2 Campaigns 9 Days Long Twitter Contest (Just Before the event)
  11. 11. Synopsis  Total Number of Creative: 96  Total Number of Videos: 8

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