CMS Today, CMS Tomorrow…
Presented by:
Nobuhiro Seki
President & CEO, Six Apart
Owner of Movable Type
Page 1
Content
Today
CONTENT IS EVERYWHERE

• Today, content is accessed from:
-A person’s multiple devices
-From many regions
ONLINE MARKETING TREND

• Traditional advertising
• Blogging/Social Media is the present
-User-Generated Content
-Leveragi...
Content
Tomorrow
CONTENT IS KING!

• Content is getting more and more important!
• Advertising is disruptive and interruptive

• Content is...
MANAGE YOUR CONTENT BETTER

• The content management world needs:
-Better scalability
-More stability
-Increased security
BETTER SCALABILITY
• One MT user hosts 56,000 blogs on only two servers
• MT’s architecture provides users with the abilit...
MORE STABILITY

• Power of “Static Publishing”
-MT can handle a sudden and large increase in traffic while
continuing to o...
INCREASED SECURITY
• MT’s architecture can provide unique permission to
each single user, including those who have:
- Full...
How MT has adapted to the
changing landscape…

Page 13
INTRODUCING THE NEW MOVABLE TYPE
• Movable Type 6 becomes available today!

- Beta Testing Since July 2013
• Cutting Edge ...
ONE SIZE FITS ALL with New API
• People have multiple devices:
- PC
- Smart phones
- Tablets

• Each device has a differen...
MOVABLE TYPE IS COMMITTED TO COMMUNITY…

• Co-Marketing/Collaboration
• Community Incentives
• MT Fund
This new MT Logo st...
One more thing…
Thank you for listening. Enjoy the event!
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Movable Type 事業戦略説明会(ProNet Meeting 2013.10.24)

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Movable Type 事業戦略説明会(ProNet Meeting 2013.10.24)

  1. 1. CMS Today, CMS Tomorrow… Presented by: Nobuhiro Seki President & CEO, Six Apart Owner of Movable Type Page 1
  2. 2. Content Today
  3. 3. CONTENT IS EVERYWHERE • Today, content is accessed from: -A person’s multiple devices -From many regions
  4. 4. ONLINE MARKETING TREND • Traditional advertising • Blogging/Social Media is the present -User-Generated Content -Leveraging Digital Channels • Owned media driving the future -Content Marketing TRADITIONAL ADVERTISING BLOGGING / SOCIAL MEDIA OWNED MEDIA
  5. 5. Content Tomorrow
  6. 6. CONTENT IS KING! • Content is getting more and more important! • Advertising is disruptive and interruptive • Content is “native” and engaging
  7. 7. MANAGE YOUR CONTENT BETTER • The content management world needs: -Better scalability -More stability -Increased security
  8. 8. BETTER SCALABILITY • One MT user hosts 56,000 blogs on only two servers • MT’s architecture provides users with the ability to handle large quantities of content • It also enables the seamless removal and updating of mass quantities of content
  9. 9. MORE STABILITY • Power of “Static Publishing” -MT can handle a sudden and large increase in traffic while continuing to operate smoothly and without fear of the site going down, running slow or even unavailable -Generated 11 million page views on a single day with only one MT installation 100 75 Other CMS – Dynamic Publishing 50 25 Movable Type – Static Publishing 0 1 MT is much more stable while heavy traffic is coming
  10. 10. INCREASED SECURITY • MT’s architecture can provide unique permission to each single user, including those who have: - Full access to the entire site including templates where executable codes can be embedded - Limited access to posts where only texts and other static assets can be stored, etc.
  11. 11. How MT has adapted to the changing landscape… Page 13
  12. 12. INTRODUCING THE NEW MOVABLE TYPE • Movable Type 6 becomes available today! - Beta Testing Since July 2013 • Cutting Edge Offerings - Software - Hosted Service - Support • Available Worldwide - Supporting 6 languages New MT Logo is also introduced!
  13. 13. ONE SIZE FITS ALL with New API • People have multiple devices: - PC - Smart phones - Tablets • Each device has a different user experience (UX) - E.g.) Paging vs Endless scrolling • MT adapts from one device to another: - Each device can access the same “content” but delivers it in a different presentation
  14. 14. MOVABLE TYPE IS COMMITTED TO COMMUNITY… • Co-Marketing/Collaboration • Community Incentives • MT Fund This new MT Logo stands for “sustainability”.
  15. 15. One more thing…
  16. 16. Thank you for listening. Enjoy the event!

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