Marketing Presentation MGTB04

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We selected Agel to be the new-to-earth product as was outlined by the professor

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Marketing Presentation MGTB04

  1. 3. Company <ul><li>Started in March 2005 in Provo, Utah </li></ul><ul><li>Objective: to improve human health </li></ul><ul><li>Core competence: Suspension Gel Technology </li></ul><ul><li>Mission statement </li></ul>
  2. 4. Customers <ul><li>White-collar workers </li></ul><ul><li>Students </li></ul><ul><li>Obese and overweight people </li></ul><ul><li>Athletes </li></ul>
  3. 5. Competition <ul><li>Nutrition supplement </li></ul><ul><li>- Profitable </li></ul><ul><li>- Top competitors: Dr. Weil, Ginsana, EverNutrition </li></ul><ul><li>- usually sold in speciality stores </li></ul>
  4. 6. Competition (cont’d) <ul><li>Energy Drink </li></ul><ul><li>- Niche market </li></ul><ul><li>- High growth rate </li></ul><ul><li>- Top competitors: Red Bull, Monster, SoBe, RockStar </li></ul><ul><li>- A wider variety of distribution channels </li></ul>
  5. 8. Pricing Strategy <ul><li>Fixed costs VS. Variable costs </li></ul><ul><li>Quality leader </li></ul><ul><li>Inelastic demand curve </li></ul><ul><li>Price skimming </li></ul><ul><li>Value-Based pricing </li></ul>
  6. 9. Promotion <ul><li>Advertisement </li></ul><ul><li>TV </li></ul><ul><li>Health Magazine </li></ul><ul><li>Internet </li></ul><ul><li>Public Relation </li></ul>
  7. 10. The Channels We Do NOT Use <ul><li>Radio. Go in one ear and out the other </li></ul><ul><li>Newspaper. Low-quality newspaper </li></ul><ul><li>E-mail. Maintain existing consumers, not new consumers </li></ul>
  8. 11. PLACE Multi channel Distribution System Website Speciality stores White Collars Obese People Busy People Confluences of diseases
  9. 12. INTERMEDIARIES <ul><li>Contractual VMS </li></ul><ul><li>Indirect Channel- selective Distribution </li></ul><ul><li>Specialty good </li></ul><ul><li>Moderate market Coverage </li></ul><ul><li>Moderate Price </li></ul>
  10. 14. 问题 ? سوال ؟

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